Brandwave

Holland Beckett – Rotorua vs OSC Law:Which is more popular in New Zealand?

In October 2026, Holland Beckett – Rotorua had more branded searches than OSC Law among Rotorua law firms in New Zealand. Holland Beckett – Rotorua had about 90 branded searches, while OSC Law had 10. Holland Beckett – Rotorua made up 12.9% of all Rotorua law firm searches we track, and OSC Law accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about Rotorua law firms, Holland Beckett – Rotorua appeared in all three answers and OSC Law in none.

Among Rotorua law firms in New Zealand in October 2026

Who do people search for more?

Holland Beckett – Rotorua, about 9 searches for every 1 for OSC Law

Holland Beckett – Rotorua 90 searchesOSC Law 10 searches

Who does AI mention more?

Holland Beckett – Rotorua, mentioned in every answer we collected

Holland Beckett – Rotorua in 3 of 3OSC Law in 0 of 3

Who does AI recommend more?

Holland Beckett – Rotorua, the only one of the two named

Holland Beckett – Rotorua first in 3OSC Law never named

Follow Holland Beckett – Rotorua vs OSC Law and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Rotorua law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Holland Beckett – Rotorua appeared in all three answers. OSC Law did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steens Law1st
  2. Holland Beckett – Rotorua2nd
  3. Sandford Wall3rd
  4. Matthew Shaw Legal4th
  5. Alchemy Law5th
  6. Lance Lawson6th
  7. JB Morrison7th
  8. The Law Shop–
  9. OSC Law–
  10. Rodgers & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Holland Beckett – Rotorua or OSC Law more popular in search?

This chart shows how often people search Google for Holland Beckett – Rotorua and OSC Law by name. Each line represents a brand's share of searches for all ten Rotorua law firms we track, month by month, from searches in New Zealand.

Holland Beckett – Rotorua and OSC Law among Rotorua law firms in New Zealand, by month

Share of searches by month for Holland Beckett – Rotorua, OSC Law. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Law ShopLance LawsonHolland Beckett – RotoruaJB MorrisonSandford WallAlchemy LawSteens LawMatthew Shaw LegalOSC LawRodgers & Co
Nov 202522.8%35.4%11.4%8.9%10.1%3.8%3.8%2.5%1.3%0%
Dec 202528.1%26.3%8.8%14%8.8%3.5%7%1.8%1.8%0%
Jan 202627.7%27.7%13.8%9.2%7.7%4.6%4.6%3.1%1.5%0%
Feb 202626.2%22.6%13.1%13.1%9.5%6%6%2.4%1.2%0%
Mar 202629.7%24.3%9.5%14.9%8.1%4.1%5.4%2.7%1.4%0%
Apr 202628.6%23.8%14.3%12.7%7.9%4.8%4.8%1.6%1.6%0%
May 202623.1%23.1%14.1%17.9%7.7%5.1%3.8%2.6%2.6%0%
Jun 202628.4%22.2%11.1%13.6%12.3%4.9%3.7%2.5%1.2%0%
Jul 202627.8%23.6%12.5%12.5%8.3%6.9%5.6%1.4%1.4%0%
Aug 202625%25%11.3%15%10%6.3%3.8%1.3%2.5%0%
Sep 202623.4%23.4%11.7%16.9%7.8%7.8%5.2%1.3%2.6%0%
Oct 202628.6%25.7%12.9%12.9%8.6%5.7%2.9%1.4%1.4%0%

How has branded search for Holland Beckett – Rotorua and OSC Law changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua law firms in October 2026?

2 changes

  1. In October 2026, Holland Beckett – Rotorua overtook JB Morrison to rank 3rd among Rotorua law firms in New Zealand, with 12.9% of the searches.

  2. In October 2026, OSC Law lost share of searches among Rotorua law firms in New Zealand, from 2.6% to 1.4%.

How are Holland Beckett – Rotorua’s and OSC Law’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Holland Beckett – Rotorua’s and OSC Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Holland Beckett – Rotorua

1 branded search term

  • holland beckett rotorua

OSC Law

2 branded search terms

  • osc lawyers
  • osclaw

How the Brand Demand Index is measured

Other head-to-heads among Rotorua law firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free