Brandwave

Holland Beckett – Rotorua vs Rodgers & Co:Which is more popular in New Zealand?

In October 2026, Holland Beckett – Rotorua had more branded searches than Rodgers & Co among Rotorua law firms in New Zealand. Holland Beckett – Rotorua had about 90 branded searches, while Rodgers & Co had 0. Holland Beckett – Rotorua made up 12.9% of all Rotorua law firm searches we track, and Rodgers & Co accounted for 0%. When we asked ChatGPT and Google AI Overviews about Rotorua law firms, Holland Beckett – Rotorua appeared in all three answers and Rodgers & Co in none.

Among Rotorua law firms in New Zealand in October 2026

Who do people search for more?

Holland Beckett – Rotorua, the only one of the two with measured searches

Holland Beckett – Rotorua 90 searchesRodgers & Co 0 searches

Who does AI mention more?

Holland Beckett – Rotorua, mentioned in every answer we collected

Holland Beckett – Rotorua in 3 of 3Rodgers & Co in 0 of 3

Who does AI recommend more?

Holland Beckett – Rotorua, the only one of the two named

Holland Beckett – Rotorua first in 3Rodgers & Co never named

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Top Rotorua law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Holland Beckett – Rotorua appeared in all three answers. Rodgers & Co did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steens Law1st
  2. Holland Beckett – Rotorua2nd
  3. Sandford Wall3rd
  4. Matthew Shaw Legal4th
  5. Alchemy Law5th
  6. Lance Lawson6th
  7. JB Morrison7th
  8. The Law Shop–
  9. OSC Law–
  10. Rodgers & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Holland Beckett – Rotorua or Rodgers & Co more popular in search?

This chart shows how often people search Google for Holland Beckett – Rotorua and Rodgers & Co by name. Each line represents a brand's share of searches for all ten Rotorua law firms we track, month by month, from searches in New Zealand.

Holland Beckett – Rotorua and Rodgers & Co among Rotorua law firms in New Zealand, by month

Share of searches by month for Holland Beckett – Rotorua, Rodgers & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Law ShopLance LawsonHolland Beckett – RotoruaJB MorrisonSandford WallAlchemy LawSteens LawMatthew Shaw LegalOSC LawRodgers & Co
Nov 202522.8%35.4%11.4%8.9%10.1%3.8%3.8%2.5%1.3%0%
Dec 202528.1%26.3%8.8%14%8.8%3.5%7%1.8%1.8%0%
Jan 202627.7%27.7%13.8%9.2%7.7%4.6%4.6%3.1%1.5%0%
Feb 202626.2%22.6%13.1%13.1%9.5%6%6%2.4%1.2%0%
Mar 202629.7%24.3%9.5%14.9%8.1%4.1%5.4%2.7%1.4%0%
Apr 202628.6%23.8%14.3%12.7%7.9%4.8%4.8%1.6%1.6%0%
May 202623.1%23.1%14.1%17.9%7.7%5.1%3.8%2.6%2.6%0%
Jun 202628.4%22.2%11.1%13.6%12.3%4.9%3.7%2.5%1.2%0%
Jul 202627.8%23.6%12.5%12.5%8.3%6.9%5.6%1.4%1.4%0%
Aug 202625%25%11.3%15%10%6.3%3.8%1.3%2.5%0%
Sep 202623.4%23.4%11.7%16.9%7.8%7.8%5.2%1.3%2.6%0%
Oct 202628.6%25.7%12.9%12.9%8.6%5.7%2.9%1.4%1.4%0%

How has branded search for Holland Beckett – Rotorua and Rodgers & Co changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua law firms in October 2026?

1 change

  1. In October 2026, Holland Beckett – Rotorua overtook JB Morrison to rank 3rd among Rotorua law firms in New Zealand, with 12.9% of the searches.

How are Holland Beckett – Rotorua’s and Rodgers & Co’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Holland Beckett – Rotorua’s and Rodgers & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Holland Beckett – Rotorua

1 branded search term

  • holland beckett rotorua

Rodgers & Co

1 branded search term

  • rodgers co

How the Brand Demand Index is measured

Other head-to-heads among Rotorua law firms

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