Brandwave

Holland Beckett – Rotorua vs Sandford Wall:Which is more popular in New Zealand?

In October 2026, Holland Beckett – Rotorua had more branded searches than Sandford Wall among Rotorua law firms in New Zealand. Holland Beckett – Rotorua had about 90 branded searches, while Sandford Wall had 60. Holland Beckett – Rotorua made up 12.9% of all Rotorua law firm searches we track, and Sandford Wall accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about Rotorua law firms, both Holland Beckett – Rotorua and Sandford Wall appeared in all three answers. Holland Beckett – Rotorua was mentioned before Sandford Wall in two out of three answers.

Among Rotorua law firms in New Zealand in October 2026

Who do people search for more?

Holland Beckett – Rotorua, about 50% more searches than Sandford Wall

Holland Beckett – Rotorua 90 searchesSandford Wall 60 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Holland Beckett – Rotorua in 3 of 3Sandford Wall in 3 of 3

Who does AI recommend more?

Holland Beckett – Rotorua, named ahead of Sandford Wall in 2 of 3 answers

Holland Beckett – Rotorua first in 2Sandford Wall first in 1

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Top Rotorua law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Holland Beckett – Rotorua and Sandford Wall showed up in all three answers. Holland Beckett – Rotorua was listed before Sandford Wall in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steens Law1st
  2. Holland Beckett – Rotorua2nd
  3. Sandford Wall3rd
  4. Matthew Shaw Legal4th
  5. Alchemy Law5th
  6. Lance Lawson6th
  7. JB Morrison7th
  8. The Law Shop–
  9. OSC Law–
  10. Rodgers & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Holland Beckett – Rotorua or Sandford Wall more popular in search?

This chart shows how often people search Google for Holland Beckett – Rotorua and Sandford Wall by name. Each line represents a brand's share of searches for all ten Rotorua law firms we track, month by month, from searches in New Zealand.

Holland Beckett – Rotorua and Sandford Wall among Rotorua law firms in New Zealand, by month

Share of searches by month for Holland Beckett – Rotorua, Sandford Wall. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Law ShopLance LawsonHolland Beckett – RotoruaJB MorrisonSandford WallAlchemy LawSteens LawMatthew Shaw LegalOSC LawRodgers & Co
Nov 202522.8%35.4%11.4%8.9%10.1%3.8%3.8%2.5%1.3%0%
Dec 202528.1%26.3%8.8%14%8.8%3.5%7%1.8%1.8%0%
Jan 202627.7%27.7%13.8%9.2%7.7%4.6%4.6%3.1%1.5%0%
Feb 202626.2%22.6%13.1%13.1%9.5%6%6%2.4%1.2%0%
Mar 202629.7%24.3%9.5%14.9%8.1%4.1%5.4%2.7%1.4%0%
Apr 202628.6%23.8%14.3%12.7%7.9%4.8%4.8%1.6%1.6%0%
May 202623.1%23.1%14.1%17.9%7.7%5.1%3.8%2.6%2.6%0%
Jun 202628.4%22.2%11.1%13.6%12.3%4.9%3.7%2.5%1.2%0%
Jul 202627.8%23.6%12.5%12.5%8.3%6.9%5.6%1.4%1.4%0%
Aug 202625%25%11.3%15%10%6.3%3.8%1.3%2.5%0%
Sep 202623.4%23.4%11.7%16.9%7.8%7.8%5.2%1.3%2.6%0%
Oct 202628.6%25.7%12.9%12.9%8.6%5.7%2.9%1.4%1.4%0%

How has branded search for Holland Beckett – Rotorua and Sandford Wall changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua law firms in October 2026?

2 changes

  1. In October 2026, Sandford Wall overtook Alchemy Law to rank 5th among Rotorua law firms in New Zealand, with 8.6% of the searches.

  2. In October 2026, Holland Beckett – Rotorua overtook JB Morrison to rank 3rd among Rotorua law firms in New Zealand, with 12.9% of the searches.

How are Holland Beckett – Rotorua’s and Sandford Wall’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Holland Beckett – Rotorua’s and Sandford Wall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Holland Beckett – Rotorua

1 branded search term

  • holland beckett rotorua

Sandford Wall

2 branded search terms

  • sandford wall
  • sandford wall lawyers

How the Brand Demand Index is measured

Other head-to-heads among Rotorua law firms

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