Brandwave

How popular isSandford Wall in search?

In August 2026, there were an estimated 120 branded searches for Sandford Wall in New Zealand which is up 33.3% over the last 11 months. Sandford Wall holds 5.3% estimated Share of Search among New Zealand rotorua law firms and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. JB Morrison49.1%
  2. Lance Lawson25.9%
  3. The Law Shop18.9%
  4. Sandford Wall5.3%
  5. OSC Law0.44%
  6. Rodgers & Co0.44%
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Which rotorua law firms compete with Sandford Wall?

Sandford Wall against rotorua law firms in New Zealand, by month

Share of Search by month for JB Morrison, Lance Lawson, The Law Shop, Sandford Wall. The figures are in the table below the chart.

View monthly share of search table
MonthJB MorrisonLance LawsonThe Law ShopSandford WallOSC LawRodgers & Co
Oct 202549.8%27.9%16.3%4.2%1.4%0.47%
Nov 202547.6%28%16.9%6.2%0.44%0.89%
Dec 202543.3%29.8%20.5%5.3%0.58%0.58%
Jan 202645.7%29.3%19%4.3%0.54%1.1%
Feb 202645.9%28.6%19.5%4.5%0.45%0.91%
Mar 202654.3%22.1%18.4%4.5%0.37%0.37%
Apr 202655.2%22.2%16.7%4.9%0.49%0.49%
May 202649.8%26.1%16.7%6.4%0.49%0.49%
Jun 202647.2%27.2%18.5%5.9%0.39%0.79%
Jul 202645.4%27.3%19.4%6%0.93%0.93%
Aug 202649.1%25.9%18.9%5.3%0.44%0.44%
Sep 2026——————
  1. held 1st · 1.1K estimated branded searches · +14.3% vs prior month · +3.8 points

  2. held 2nd · 590 estimated branded searches · 0% vs prior month · -1.4 points

  3. held 3rd · 430 estimated branded searches · +2.4% vs prior month · -0.6 points

  4. held 4th · 120 estimated branded searches · -7.7% vs prior month · -0.8 points

  5. 5.OSC Law

    0.44%

    held 5th · 10 estimated branded searches · -50% vs prior month · -0.5 points

  6. held 6th · 10 estimated branded searches · -50% vs prior month · -0.5 points

Compare search popularity between Sandford Wall and its closest rivals

How has branded search demand for Sandford Wall changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sandford Wall in New Zealand rose from 90 to 120.
  • Across the 11 months ending August 2026, Sandford Wall’s estimated Share of Search among rotorua law firms in New Zealand increased from 4.2% to 5.3%.
  • Across the 11 months ending August 2026, Sandford Wall’s estimated Share of Search among rotorua law firms in New Zealand peaked at 6.4% in May 2026 and was lowest at 4.2% in October 2025.

How did search popularity change for New Zealand rotorua law firms in August 2026?

  1. In August 2026, JB Morrison gained estimated Share of Search among rotorua law firms in New Zealand, from 45.4% to 49.1%.

  2. In August 2026, Lance Lawson lost estimated Share of Search among rotorua law firms in New Zealand, from 27.3% to 25.9%.

  3. In August 2026, Sandford Wall lost estimated Share of Search among rotorua law firms in New Zealand, from 6% to 5.3%.

  4. In August 2026, The Law Shop lost estimated Share of Search among rotorua law firms in New Zealand, from 19.4% to 18.9%.

  5. Estimated monthly branded searches for OSC Law in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

How is Sandford Wall measured?

Brandwave collects information about searches that people make online using Sandford Wall’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • sandford wall
  • sandford wall lawyers

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How the Brand Demand Index is measured

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