OSC Law vs Sandford Wall:Which is more popular by branded search in New Zealand?
In August 2026, Sandford Wall had more branded searches than OSC Law among rotorua law firms in New Zealand. Sandford Wall was estimated to have 120 branded searches compared to OSC Law’s 10, and held a 5.3% Share of Search versus OSC Law’s 0.44%.
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Which is more popular in search, OSC Law or Sandford Wall?
Compare Rotorua law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sandford Wall, OSC Law. The figures are in the table below the chart.
View monthly share of search table
| Month | JB Morrison | Lance Lawson | The Law Shop | Sandford Wall | OSC Law | Rodgers & Co |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 27.9% | 16.3% | 4.2% | 1.4% | 0.47% |
| Nov 2025 | 47.6% | 28% | 16.9% | 6.2% | 0.44% | 0.89% |
| Dec 2025 | 43.3% | 29.8% | 20.5% | 5.3% | 0.58% | 0.58% |
| Jan 2026 | 45.7% | 29.3% | 19% | 4.3% | 0.54% | 1.1% |
| Feb 2026 | 45.9% | 28.6% | 19.5% | 4.5% | 0.45% | 0.91% |
| Mar 2026 | 54.3% | 22.1% | 18.4% | 4.5% | 0.37% | 0.37% |
| Apr 2026 | 55.2% | 22.2% | 16.7% | 4.9% | 0.49% | 0.49% |
| May 2026 | 49.8% | 26.1% | 16.7% | 6.4% | 0.49% | 0.49% |
| Jun 2026 | 47.2% | 27.2% | 18.5% | 5.9% | 0.39% | 0.79% |
| Jul 2026 | 45.4% | 27.3% | 19.4% | 6% | 0.93% | 0.93% |
| Aug 2026 | 49.1% | 25.9% | 18.9% | 5.3% | 0.44% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
How has the OSC Law and Sandford Wall comparison changed over the last 12 months?
3 findings
- Sandford Wall was ahead of OSC Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OSC Law’s estimated Share of Search among rotorua law firms in New Zealand moved from 1.4% to 0.44%, and its estimated monthly branded searches moved from 30 to 10.
- Across the 11 months ending August 2026, Sandford Wall’s estimated Share of Search among rotorua law firms in New Zealand moved from 4.2% to 5.3%, and its estimated monthly branded searches moved from 90 to 120.
How did search popularity change for New Zealand rotorua law firms in August 2026?
2 changes
In August 2026, Sandford Wall lost estimated Share of Search among rotorua law firms in New Zealand, from 6% to 5.3%.
Estimated monthly branded searches for OSC Law in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OSC Law’s and Sandford Wall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OSC Law
1 branded search term
- osc lawyers
Sandford Wall
2 branded search terms
- sandford wall
- sandford wall lawyers
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