Steens Law vs The Law Shop:Which is more popular in New Zealand?
In October 2026, The Law Shop had more branded searches than Steens Law among Rotorua law firms in New Zealand. The Law Shop had about 200 branded searches, while Steens Law had 20. The Law Shop made up 28.6% of all Rotorua law firm searches we track, and Steens Law accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about Rotorua law firms, Steens Law appeared in all three answers and The Law Shop in none.
Who do people search for more?
The Law Shop, about 10 searches for every 1 for Steens Law
Who does AI mention more?
Steens Law, mentioned in every answer we collected
Who does AI recommend more?
Steens Law, the only one of the two named
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Top Rotorua law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Steens Law appeared in all three answers. The Law Shop did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Holland Beckett – Rotorua3 of 3Named in 3 of 3 ChatGPT answers
Sandford Wall3 of 3Named in 3 of 3 ChatGPT answers- Steens Law3 of 3Named in 3 of 3 ChatGPT answers
Lance Lawson2 of 3Named in 2 of 3 ChatGPT answers
Alchemy Law2 of 3Named in 2 of 3 ChatGPT answers
Matthew Shaw Legal2 of 3Named in 2 of 3 ChatGPT answers
JB Morrison1 of 3Named in 1 of 3 ChatGPT answers- The Law Shop0 of 3Named in 0 of 3 ChatGPT answers
OSC Law0 of 3Named in 0 of 3 ChatGPT answers
Rodgers & Co0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Rotorua law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Rotorua, New Zealand?”
Asked ChatGPT
“What are the best law firms in Rotorua, New Zealand?”
Asked ChatGPT
“What's the best law firm in Rotorua, New Zealand for legal help?”
Searched Google, AI Overview
“rotorua law firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“lawyer rotorua”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Steens Law or The Law Shop more popular in search?
This chart shows how often people search Google for Steens Law and The Law Shop by name. Each line represents a brand's share of searches for all ten Rotorua law firms we track, month by month, from searches in New Zealand.
Share of searches by month for The Law Shop, Steens Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Law Shop | Lance Lawson | Holland Beckett – Rotorua | JB Morrison | Sandford Wall | Alchemy Law | Steens Law | Matthew Shaw Legal | OSC Law | Rodgers & Co |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 22.8% | 35.4% | 11.4% | 8.9% | 10.1% | 3.8% | 3.8% | 2.5% | 1.3% | 0% |
| Dec 2025 | 28.1% | 26.3% | 8.8% | 14% | 8.8% | 3.5% | 7% | 1.8% | 1.8% | 0% |
| Jan 2026 | 27.7% | 27.7% | 13.8% | 9.2% | 7.7% | 4.6% | 4.6% | 3.1% | 1.5% | 0% |
| Feb 2026 | 26.2% | 22.6% | 13.1% | 13.1% | 9.5% | 6% | 6% | 2.4% | 1.2% | 0% |
| Mar 2026 | 29.7% | 24.3% | 9.5% | 14.9% | 8.1% | 4.1% | 5.4% | 2.7% | 1.4% | 0% |
| Apr 2026 | 28.6% | 23.8% | 14.3% | 12.7% | 7.9% | 4.8% | 4.8% | 1.6% | 1.6% | 0% |
| May 2026 | 23.1% | 23.1% | 14.1% | 17.9% | 7.7% | 5.1% | 3.8% | 2.6% | 2.6% | 0% |
| Jun 2026 | 28.4% | 22.2% | 11.1% | 13.6% | 12.3% | 4.9% | 3.7% | 2.5% | 1.2% | 0% |
| Jul 2026 | 27.8% | 23.6% | 12.5% | 12.5% | 8.3% | 6.9% | 5.6% | 1.4% | 1.4% | 0% |
| Aug 2026 | 25% | 25% | 11.3% | 15% | 10% | 6.3% | 3.8% | 1.3% | 2.5% | 0% |
| Sep 2026 | 23.4% | 23.4% | 11.7% | 16.9% | 7.8% | 7.8% | 5.2% | 1.3% | 2.6% | 0% |
| Oct 2026 | 28.6% | 25.7% | 12.9% | 12.9% | 8.6% | 5.7% | 2.9% | 1.4% | 1.4% | 0% |
How has branded search for Steens Law and The Law Shop changed in New Zealand over the last 12 months?
3 findings
- The Law Shop was ahead of Steens Law in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Steens Law’s share of searches among Rotorua law firms in New Zealand moved from 3.8% to 2.9%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 12 months ending October 2026, The Law Shop’s share of searches among Rotorua law firms in New Zealand moved from 22.8% to 28.6%, and its estimated monthly branded searches moved from 180 to 200.
How did search popularity change for New Zealand Rotorua law firms in October 2026?
2 changes
In October 2026, The Law Shop overtook Lance Lawson to become the leader among Rotorua law firms in New Zealand, with 28.6% of the searches.
In October 2026, Steens Law lost share of searches among Rotorua law firms in New Zealand, from 5.2% to 2.9%.
How are Steens Law’s and The Law Shop’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Steens Law’s and The Law Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Steens Law
1 branded search term
- steens law
The Law Shop
3 branded search terms
- the law shop
- the law shop rotorua
- thelawshop
Other head-to-heads among Rotorua law firms
- The Law Shop vs Lance Lawson: compare popularity
- The Law Shop vs Holland Beckett – Rotorua: compare popularity
- The Law Shop vs JB Morrison: compare popularity
- The Law Shop vs Sandford Wall: compare popularity
- Lance Lawson vs Holland Beckett – Rotorua: compare popularity
- Lance Lawson vs JB Morrison: compare popularity
Put your own brand in this comparison
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