Brandwave

How popular isSteens Law?

In October 2026, people searched for Steens Law by name about 70 times in New Zealand, a 40% increase from the previous year. These searches made up 2.9% of all New Zealand Rotorua law firm searches, placing Steens Law seventh out of ten firms. When we asked both ChatGPT and Google AI Overviews about Rotorua law firms, Steens Law appeared in all answers and was the most recommended of the ten.

Search and AI answers in October 2026

Steens Law is the seventh most searched of 10 competitors and the most recommended in the AI answers we collected.

  1. The Law ShopShare of searches 28.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Lance LawsonShare of searches 25.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th
  3. Holland Beckett – RotoruaShare of searches 12.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. JB MorrisonShare of searches 12.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
  5. Steens LawShare of searches 2.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

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Top Rotorua law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Steens Law appeared in all three answers. Steens Law is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steens Law1st
  2. Holland Beckett – Rotorua2nd
  3. Sandford Wall3rd
  4. Matthew Shaw Legal4th
  5. Alchemy Law5th
  6. Lance Lawson6th
  7. JB Morrison7th
  8. The Law Shop–
  9. OSC Law–
  10. Rodgers & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Steens Law compared with other New Zealand Rotorua law firms?

Steens Law against Rotorua law firms in New Zealand, by month

Share of searches by month for The Law Shop, Lance Lawson, Holland Beckett – Rotorua, JB Morrison, Sandford Wall, Alchemy Law, Steens Law. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Law ShopLance LawsonHolland Beckett – RotoruaJB MorrisonSandford WallAlchemy LawSteens LawMatthew Shaw LegalOSC LawRodgers & Co
Nov 202522.8%35.4%11.4%8.9%10.1%3.8%3.8%2.5%1.3%0%
Dec 202528.1%26.3%8.8%14%8.8%3.5%7%1.8%1.8%0%
Jan 202627.7%27.7%13.8%9.2%7.7%4.6%4.6%3.1%1.5%0%
Feb 202626.2%22.6%13.1%13.1%9.5%6%6%2.4%1.2%0%
Mar 202629.7%24.3%9.5%14.9%8.1%4.1%5.4%2.7%1.4%0%
Apr 202628.6%23.8%14.3%12.7%7.9%4.8%4.8%1.6%1.6%0%
May 202623.1%23.1%14.1%17.9%7.7%5.1%3.8%2.6%2.6%0%
Jun 202628.4%22.2%11.1%13.6%12.3%4.9%3.7%2.5%1.2%0%
Jul 202627.8%23.6%12.5%12.5%8.3%6.9%5.6%1.4%1.4%0%
Aug 202625%25%11.3%15%10%6.3%3.8%1.3%2.5%0%
Sep 202623.4%23.4%11.7%16.9%7.8%7.8%5.2%1.3%2.6%0%
Oct 202628.6%25.7%12.9%12.9%8.6%5.7%2.9%1.4%1.4%0%

  1. 1.The Law Shop

    28.6%

    Moved from 2nd to 1st. 200 estimated branded searches, +11.1% vs prior month. Share +5.2 points.

  2. 2.Lance Lawson

    25.7%

    Moved from 1st to 2nd. 180 estimated branded searches, 0% vs prior month. Share +2.3 points.

  3. 3.Holland Beckett – Rotorua

    12.9%

    Moved from 4th to 3rd. 90 estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.JB Morrison

    12.9%

    Moved from 3rd to 4th. 90 estimated branded searches, -30.8% vs prior month. Share -4 points.

  5. 5.Sandford Wall

    8.6%

    Moved from 6th to 5th. 60 estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Alchemy Law

    5.7%

    Moved from 5th to 6th. 40 estimated branded searches, -33.3% vs prior month. Share -2.1 points.

  7. 7.Steens Law

    2.9%

    Held 7th. 20 estimated branded searches, -50% vs prior month. Share -2.3 points.

  8. 8.Matthew Shaw Legal

    1.4%

    Moved from 9th to 8th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.OSC Law

    1.4%

    Moved from 8th to 9th. 10 estimated branded searches, -50% vs prior month. Share -1.2 points.

  10. 10.Rodgers & Co

    0%

    Held 10th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Steens Law and its closest rivals

Every comparison with Steens Law

9 comparisons

How has branded search demand for Steens Law changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Steens Law in New Zealand rose from 50 to 70.
  • Across the 12 months ending October 2026, Steens Law’s share of searches among Rotorua law firms in New Zealand decreased from 3.8% to 2.9%.
  • Across the 12 months ending October 2026, Steens Law’s share of searches among Rotorua law firms in New Zealand peaked at 7% in December 2025 and was lowest at 2.9% in October 2026.

How did search popularity change for New Zealand Rotorua law firms in October 2026?

6 changes

  1. In October 2026, The Law Shop overtook Lance Lawson to become the leader among Rotorua law firms in New Zealand, with 28.6% of the searches.

  2. In October 2026, Sandford Wall overtook Alchemy Law to rank 5th among Rotorua law firms in New Zealand, with 8.6% of the searches.

  3. In October 2026, Holland Beckett – Rotorua overtook JB Morrison to rank 3rd among Rotorua law firms in New Zealand, with 12.9% of the searches.

  4. In October 2026, Lance Lawson gained share of searches among Rotorua law firms in New Zealand, from 23.4% to 25.7%.

  5. In October 2026, JB Morrison lost share of searches among Rotorua law firms in New Zealand, from 16.9% to 12.9%.

  6. In October 2026, Steens Law lost share of searches among Rotorua law firms in New Zealand, from 5.2% to 2.9%.

How are Steens Law’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Steens Law’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • steens law

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How the Brand Demand Index is measured

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