Brandwave

Alchemy Law vs Steens Law:Which is more popular in New Zealand?

In October 2026, Alchemy Law had more branded searches than Steens Law among Rotorua law firms in New Zealand. Alchemy Law had about 40 branded searches, while Steens Law had 20. Alchemy Law made up 5.7% of all Rotorua law firm searches we track, and Steens Law accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about Rotorua law firms, Steens Law appeared in all three answers and Alchemy Law in two. Steens Law was mentioned before Alchemy Law in every answer.

Among Rotorua law firms in New Zealand in October 2026

Who do people search for more?

Alchemy Law, about 2 searches for every 1 for Steens Law

Alchemy Law 40 searchesSteens Law 20 searches

Who does AI mention more?

Steens Law, mentioned in every answer we collected

Steens Law in 3 of 3Alchemy Law in 2 of 3

Who does AI recommend more?

Steens Law, named ahead of Alchemy Law in every answer

Steens Law first in 3Alchemy Law never first

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Top Rotorua law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Steens Law appeared in all three answers. Alchemy Law was mentioned in two out of three: in two of the three ChatGPT answers. Steens Law was listed before Alchemy Law in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steens Law1st
  2. Holland Beckett – Rotorua2nd
  3. Sandford Wall3rd
  4. Matthew Shaw Legal4th
  5. Alchemy Law5th
  6. Lance Lawson6th
  7. JB Morrison7th
  8. The Law Shop–
  9. OSC Law–
  10. Rodgers & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Alchemy Law or Steens Law more popular in search?

This chart shows how often people search Google for Alchemy Law and Steens Law by name. Each line represents a brand's share of searches for all ten Rotorua law firms we track, month by month, from searches in New Zealand.

Alchemy Law and Steens Law among Rotorua law firms in New Zealand, by month

Share of searches by month for Alchemy Law, Steens Law. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Law ShopLance LawsonHolland Beckett – RotoruaJB MorrisonSandford WallAlchemy LawSteens LawMatthew Shaw LegalOSC LawRodgers & Co
Nov 202522.8%35.4%11.4%8.9%10.1%3.8%3.8%2.5%1.3%0%
Dec 202528.1%26.3%8.8%14%8.8%3.5%7%1.8%1.8%0%
Jan 202627.7%27.7%13.8%9.2%7.7%4.6%4.6%3.1%1.5%0%
Feb 202626.2%22.6%13.1%13.1%9.5%6%6%2.4%1.2%0%
Mar 202629.7%24.3%9.5%14.9%8.1%4.1%5.4%2.7%1.4%0%
Apr 202628.6%23.8%14.3%12.7%7.9%4.8%4.8%1.6%1.6%0%
May 202623.1%23.1%14.1%17.9%7.7%5.1%3.8%2.6%2.6%0%
Jun 202628.4%22.2%11.1%13.6%12.3%4.9%3.7%2.5%1.2%0%
Jul 202627.8%23.6%12.5%12.5%8.3%6.9%5.6%1.4%1.4%0%
Aug 202625%25%11.3%15%10%6.3%3.8%1.3%2.5%0%
Sep 202623.4%23.4%11.7%16.9%7.8%7.8%5.2%1.3%2.6%0%
Oct 202628.6%25.7%12.9%12.9%8.6%5.7%2.9%1.4%1.4%0%

How has branded search for Alchemy Law and Steens Law changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Alchemy Law took it in May 2026.
  • Across the 12 months ending October 2026, Alchemy Law’s share of searches among Rotorua law firms in New Zealand moved from 3.8% to 5.7%, and its estimated monthly branded searches moved from 30 to 40.
  • Across the 12 months ending October 2026, Steens Law’s share of searches among Rotorua law firms in New Zealand moved from 3.8% to 2.9%, and its estimated monthly branded searches moved from 30 to 20.

How did search popularity change for New Zealand Rotorua law firms in October 2026?

3 changes

  1. In October 2026, Sandford Wall overtook Alchemy Law to rank 5th among Rotorua law firms in New Zealand, with 8.6% of the searches.

  2. In October 2026, Steens Law lost share of searches among Rotorua law firms in New Zealand, from 5.2% to 2.9%.

  3. In October 2026, Alchemy Law lost share of searches among Rotorua law firms in New Zealand, from 7.8% to 5.7%.

How are Alchemy Law’s and Steens Law’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Alchemy Law’s and Steens Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alchemy Law

2 branded search terms

  • alchemy law
  • alchemy law rotorua

Steens Law

1 branded search term

  • steens law

How the Brand Demand Index is measured

Other head-to-heads among Rotorua law firms

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