Brandwave

JB Morrison vs Steens Law:Which is more popular in New Zealand?

In October 2026, JB Morrison had more branded searches than Steens Law among Rotorua law firms in New Zealand. JB Morrison had about 90 branded searches, while Steens Law had 20. JB Morrison made up 12.9% of all Rotorua law firm searches we track, and Steens Law accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about Rotorua law firms, Steens Law appeared in all three answers and JB Morrison in one. Steens Law was mentioned before JB Morrison in every answer.

Among Rotorua law firms in New Zealand in October 2026

Who do people search for more?

JB Morrison, about 5 searches for every 1 for Steens Law

JB Morrison 90 searchesSteens Law 20 searches

Who does AI mention more?

Steens Law, mentioned in every answer we collected

Steens Law in 3 of 3JB Morrison in 1 of 3

Who does AI recommend more?

Steens Law, named ahead of JB Morrison in every answer

Steens Law first in 3JB Morrison never first

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Top Rotorua law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Steens Law appeared in all three answers. JB Morrison was mentioned in one out of three: in one of the three ChatGPT answers. Steens Law was listed before JB Morrison in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steens Law1st
  2. Holland Beckett – Rotorua2nd
  3. Sandford Wall3rd
  4. Matthew Shaw Legal4th
  5. Alchemy Law5th
  6. Lance Lawson6th
  7. JB Morrison7th
  8. The Law Shop–
  9. OSC Law–
  10. Rodgers & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is JB Morrison or Steens Law more popular in search?

This chart shows how often people search Google for JB Morrison and Steens Law by name. Each line represents a brand's share of searches for all ten Rotorua law firms we track, month by month, from searches in New Zealand.

JB Morrison and Steens Law among Rotorua law firms in New Zealand, by month

Share of searches by month for JB Morrison, Steens Law. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Law ShopLance LawsonHolland Beckett – RotoruaJB MorrisonSandford WallAlchemy LawSteens LawMatthew Shaw LegalOSC LawRodgers & Co
Nov 202522.8%35.4%11.4%8.9%10.1%3.8%3.8%2.5%1.3%0%
Dec 202528.1%26.3%8.8%14%8.8%3.5%7%1.8%1.8%0%
Jan 202627.7%27.7%13.8%9.2%7.7%4.6%4.6%3.1%1.5%0%
Feb 202626.2%22.6%13.1%13.1%9.5%6%6%2.4%1.2%0%
Mar 202629.7%24.3%9.5%14.9%8.1%4.1%5.4%2.7%1.4%0%
Apr 202628.6%23.8%14.3%12.7%7.9%4.8%4.8%1.6%1.6%0%
May 202623.1%23.1%14.1%17.9%7.7%5.1%3.8%2.6%2.6%0%
Jun 202628.4%22.2%11.1%13.6%12.3%4.9%3.7%2.5%1.2%0%
Jul 202627.8%23.6%12.5%12.5%8.3%6.9%5.6%1.4%1.4%0%
Aug 202625%25%11.3%15%10%6.3%3.8%1.3%2.5%0%
Sep 202623.4%23.4%11.7%16.9%7.8%7.8%5.2%1.3%2.6%0%
Oct 202628.6%25.7%12.9%12.9%8.6%5.7%2.9%1.4%1.4%0%

How has branded search for JB Morrison and Steens Law changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua law firms in October 2026?

3 changes

  1. In October 2026, Holland Beckett – Rotorua overtook JB Morrison to rank 3rd among Rotorua law firms in New Zealand, with 12.9% of the searches.

  2. In October 2026, JB Morrison lost share of searches among Rotorua law firms in New Zealand, from 16.9% to 12.9%.

  3. In October 2026, Steens Law lost share of searches among Rotorua law firms in New Zealand, from 5.2% to 2.9%.

How are JB Morrison’s and Steens Law’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using JB Morrison’s and Steens Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JB Morrison

3 branded search terms

  • jb morrison
  • jb morrison lawyers
  • jb morrison rotorua

Steens Law

1 branded search term

  • steens law

How the Brand Demand Index is measured

Other head-to-heads among Rotorua law firms

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