How popular isLance Lawson in search?
In August 2026, there were an estimated 590 branded searches for Lance Lawson in New Zealand which held steady over the last 11 months. Lance Lawson holds 25.9% estimated Share of Search among New Zealand rotorua law firms and is ranked 2nd of 6 competitors for search popularity.
JB Morrison49.1%
Lance Lawson25.9%
The Law Shop18.9%
Sandford Wall5.3%
OSC Law0.44%Rodgers & Co0.44%
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Which rotorua law firms compete with Lance Lawson?
Share of Search by month for JB Morrison, Lance Lawson, The Law Shop, Sandford Wall. The figures are in the table below the chart.
View monthly share of search table
| Month | JB Morrison | Lance Lawson | The Law Shop | Sandford Wall | OSC Law | Rodgers & Co |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 27.9% | 16.3% | 4.2% | 1.4% | 0.47% |
| Nov 2025 | 47.6% | 28% | 16.9% | 6.2% | 0.44% | 0.89% |
| Dec 2025 | 43.3% | 29.8% | 20.5% | 5.3% | 0.58% | 0.58% |
| Jan 2026 | 45.7% | 29.3% | 19% | 4.3% | 0.54% | 1.1% |
| Feb 2026 | 45.9% | 28.6% | 19.5% | 4.5% | 0.45% | 0.91% |
| Mar 2026 | 54.3% | 22.1% | 18.4% | 4.5% | 0.37% | 0.37% |
| Apr 2026 | 55.2% | 22.2% | 16.7% | 4.9% | 0.49% | 0.49% |
| May 2026 | 49.8% | 26.1% | 16.7% | 6.4% | 0.49% | 0.49% |
| Jun 2026 | 47.2% | 27.2% | 18.5% | 5.9% | 0.39% | 0.79% |
| Jul 2026 | 45.4% | 27.3% | 19.4% | 6% | 0.93% | 0.93% |
| Aug 2026 | 49.1% | 25.9% | 18.9% | 5.3% | 0.44% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.1% | 1.1K | +14.3% | +3.8 points | |
| 2, held 2nd | 25.9% | 590 | 0% | -1.4 points | |
| 3, held 3rd | 18.9% | 430 | +2.4% | -0.6 points | |
| 4, held 4th | 5.3% | 120 | -7.7% | -0.8 points | |
| 5, held 5th | 0.44% | 10 | -50% | -0.5 points | |
| 6, held 6th | 0.44% | 10 | -50% | -0.5 points |
49.1%
held 1st · 1.1K estimated branded searches · +14.3% vs prior month · +3.8 points
25.9%
held 2nd · 590 estimated branded searches · 0% vs prior month · -1.4 points
18.9%
held 3rd · 430 estimated branded searches · +2.4% vs prior month · -0.6 points
5.3%
held 4th · 120 estimated branded searches · -7.7% vs prior month · -0.8 points
5.
OSC Law0.44%
held 5th · 10 estimated branded searches · -50% vs prior month · -0.5 points
0.44%
held 6th · 10 estimated branded searches · -50% vs prior month · -0.5 points
Compare search popularity between Lance Lawson and its closest rivals
- Lance Lawson vs JB Morrison: compare search popularity
- Lance Lawson vs The Law Shop: compare search popularity
- Lance Lawson vs Sandford Wall: compare search popularity
- Lance Lawson vs OSC Law: compare search popularity
- Compare Lance Lawson with any brand
How has branded search demand for Lance Lawson changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lance Lawson in New Zealand held steady, from 600 to 590.
- Across the 11 months ending August 2026, Lance Lawson’s estimated Share of Search among rotorua law firms in New Zealand decreased from 27.9% to 25.9%.
- Across the 11 months ending August 2026, Lance Lawson’s estimated Share of Search among rotorua law firms in New Zealand peaked at 29.8% in December 2025 and was lowest at 22.1% in March 2026.
How did search popularity change for New Zealand rotorua law firms in August 2026?
5 changes
In August 2026, JB Morrison gained estimated Share of Search among rotorua law firms in New Zealand, from 45.4% to 49.1%.
In August 2026, Lance Lawson lost estimated Share of Search among rotorua law firms in New Zealand, from 27.3% to 25.9%.
In August 2026, Sandford Wall lost estimated Share of Search among rotorua law firms in New Zealand, from 6% to 5.3%.
In August 2026, The Law Shop lost estimated Share of Search among rotorua law firms in New Zealand, from 19.4% to 18.9%.
Estimated monthly branded searches for OSC Law in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.
How is Lance Lawson measured?
Brandwave collects information about searches that people make online using Lance Lawson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- lance lawson
- lance lawson law
- lance lawson lawyer
- lance lawson lawyers
- lance lawson nz
- lance lawson rotorua
- lance lawson solicitors
- lancelawson
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Is Lance Lawson your brand?
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