Brandwave

Alchemy Law vs Lance Lawson:Which is more popular in New Zealand?

In October 2026, Lance Lawson had more branded searches than Alchemy Law among Rotorua law firms in New Zealand. Lance Lawson had about 180 branded searches, while Alchemy Law had 40. Lance Lawson made up 25.7% of all Rotorua law firm searches we track, and Alchemy Law accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about Rotorua law firms, Alchemy Law and Lance Lawson each appeared in two of the three answers. Alchemy Law was mentioned before Lance Lawson in two out of three answers.

Among Rotorua law firms in New Zealand in October 2026

Who do people search for more?

Lance Lawson, about 5 searches for every 1 for Alchemy Law

Lance Lawson 180 searchesAlchemy Law 40 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Alchemy Law in 2 of 3Lance Lawson in 2 of 3

Who does AI recommend more?

Alchemy Law, named ahead of Lance Lawson in 2 of 3 answers

Alchemy Law first in 2Lance Lawson first in 1

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Top Rotorua law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Alchemy Law and Lance Lawson were each mentioned in two out of three: in two of the three ChatGPT answers. Alchemy Law was listed before Lance Lawson in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steens Law1st
  2. Holland Beckett – Rotorua2nd
  3. Sandford Wall3rd
  4. Matthew Shaw Legal4th
  5. Alchemy Law5th
  6. Lance Lawson6th
  7. JB Morrison7th
  8. The Law Shop–
  9. OSC Law–
  10. Rodgers & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Alchemy Law or Lance Lawson more popular in search?

This chart shows how often people search Google for Alchemy Law and Lance Lawson by name. Each line represents a brand's share of searches for all ten Rotorua law firms we track, month by month, from searches in New Zealand.

Alchemy Law and Lance Lawson among Rotorua law firms in New Zealand, by month

Share of searches by month for Lance Lawson, Alchemy Law. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Law ShopLance LawsonHolland Beckett – RotoruaJB MorrisonSandford WallAlchemy LawSteens LawMatthew Shaw LegalOSC LawRodgers & Co
Nov 202522.8%35.4%11.4%8.9%10.1%3.8%3.8%2.5%1.3%0%
Dec 202528.1%26.3%8.8%14%8.8%3.5%7%1.8%1.8%0%
Jan 202627.7%27.7%13.8%9.2%7.7%4.6%4.6%3.1%1.5%0%
Feb 202626.2%22.6%13.1%13.1%9.5%6%6%2.4%1.2%0%
Mar 202629.7%24.3%9.5%14.9%8.1%4.1%5.4%2.7%1.4%0%
Apr 202628.6%23.8%14.3%12.7%7.9%4.8%4.8%1.6%1.6%0%
May 202623.1%23.1%14.1%17.9%7.7%5.1%3.8%2.6%2.6%0%
Jun 202628.4%22.2%11.1%13.6%12.3%4.9%3.7%2.5%1.2%0%
Jul 202627.8%23.6%12.5%12.5%8.3%6.9%5.6%1.4%1.4%0%
Aug 202625%25%11.3%15%10%6.3%3.8%1.3%2.5%0%
Sep 202623.4%23.4%11.7%16.9%7.8%7.8%5.2%1.3%2.6%0%
Oct 202628.6%25.7%12.9%12.9%8.6%5.7%2.9%1.4%1.4%0%

How has branded search for Alchemy Law and Lance Lawson changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua law firms in October 2026?

4 changes

  1. In October 2026, The Law Shop overtook Lance Lawson to become the leader among Rotorua law firms in New Zealand, with 28.6% of the searches.

  2. In October 2026, Sandford Wall overtook Alchemy Law to rank 5th among Rotorua law firms in New Zealand, with 8.6% of the searches.

  3. In October 2026, Lance Lawson gained share of searches among Rotorua law firms in New Zealand, from 23.4% to 25.7%.

  4. In October 2026, Alchemy Law lost share of searches among Rotorua law firms in New Zealand, from 7.8% to 5.7%.

How are Alchemy Law’s and Lance Lawson’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Alchemy Law’s and Lance Lawson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alchemy Law

2 branded search terms

  • alchemy law
  • alchemy law rotorua

Lance Lawson

7 branded search terms

  • lance lawson
  • lance lawson law
  • lance lawson lawyer
  • lance lawson lawyers
  • lance lawson rotorua
  • lance lawson solicitors
  • lancelawson

How the Brand Demand Index is measured

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