Lance Lawson vs OSC Law:Which is more popular by branded search in New Zealand?
In August 2026, Lance Lawson had more branded searches than OSC Law among rotorua law firms in New Zealand. Lance Lawson was estimated to have 590 branded searches compared to OSC Law’s 10, and held a 25.9% Share of Search versus OSC Law’s 0.44%.
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Which is more popular in search, Lance Lawson or OSC Law?
Compare Rotorua law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lance Lawson, OSC Law. The figures are in the table below the chart.
View monthly share of search table
| Month | JB Morrison | Lance Lawson | The Law Shop | Sandford Wall | OSC Law | Rodgers & Co |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 27.9% | 16.3% | 4.2% | 1.4% | 0.47% |
| Nov 2025 | 47.6% | 28% | 16.9% | 6.2% | 0.44% | 0.89% |
| Dec 2025 | 43.3% | 29.8% | 20.5% | 5.3% | 0.58% | 0.58% |
| Jan 2026 | 45.7% | 29.3% | 19% | 4.3% | 0.54% | 1.1% |
| Feb 2026 | 45.9% | 28.6% | 19.5% | 4.5% | 0.45% | 0.91% |
| Mar 2026 | 54.3% | 22.1% | 18.4% | 4.5% | 0.37% | 0.37% |
| Apr 2026 | 55.2% | 22.2% | 16.7% | 4.9% | 0.49% | 0.49% |
| May 2026 | 49.8% | 26.1% | 16.7% | 6.4% | 0.49% | 0.49% |
| Jun 2026 | 47.2% | 27.2% | 18.5% | 5.9% | 0.39% | 0.79% |
| Jul 2026 | 45.4% | 27.3% | 19.4% | 6% | 0.93% | 0.93% |
| Aug 2026 | 49.1% | 25.9% | 18.9% | 5.3% | 0.44% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lance Lawson and OSC Law comparison changed over the last 12 months?
3 findings
- Lance Lawson was ahead of OSC Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lance Lawson’s estimated Share of Search among rotorua law firms in New Zealand moved from 27.9% to 25.9%, and its estimated monthly branded searches moved from 600 to 590.
- Across the 11 months ending August 2026, OSC Law’s estimated Share of Search among rotorua law firms in New Zealand moved from 1.4% to 0.44%, and its estimated monthly branded searches moved from 30 to 10.
How did search popularity change for New Zealand rotorua law firms in August 2026?
2 changes
In August 2026, Lance Lawson lost estimated Share of Search among rotorua law firms in New Zealand, from 27.3% to 25.9%.
Estimated monthly branded searches for OSC Law in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lance Lawson’s and OSC Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lance Lawson
8 branded search terms
- lance lawson
- lance lawson law
- lance lawson lawyer
- lance lawson lawyers
- lance lawson nz
- lance lawson rotorua
- lance lawson solicitors
- lancelawson
OSC Law
1 branded search term
- osc lawyers
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