Brandwave

How popular isIT Works in search?

In August 2026, there were an estimated 50 branded searches for IT Works in New Zealand which is down 54.5% over the last 11 months. IT Works holds 6.3% estimated Share of Search among New Zealand palmerston north IT support companies and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. iT36036.7%
  2. OxygenIT27.8%
  3. Advantage20.3%
  4. IT Works6.3%
  5. CoreTech5.1%
  6. Edgepoint3.8%
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Which palmerston north IT support companies compete with IT Works?

IT Works against palmerston north IT support companies in New Zealand, by month

Share of Search by month for iT360, OxygenIT, Advantage, IT Works, CoreTech, Edgepoint. The figures are in the table below the chart.

View monthly share of search table
MonthiT360OxygenITAdvantageIT WorksCoreTechEdgepoint
Oct 202531.5%23.6%27%12.4%3.4%2.2%
Nov 202531.4%24.3%28.6%10%4.3%1.4%
Dec 202532.8%15.5%29.3%12.1%6.9%3.4%
Jan 202633.3%20.4%27.8%9.3%7.4%1.9%
Feb 202633.8%25%27.9%7.4%4.4%1.5%
Mar 202631.2%18.2%33.8%9.1%6.5%1.3%
Apr 202636.7%21.5%30.4%3.8%6.3%1.3%
May 202644.3%17.7%25.3%3.8%6.3%2.5%
Jun 202621.7%48.1%20.8%4.7%3.8%0.94%
Jul 202639.8%30.7%21.6%3.4%3.4%1.1%
Aug 202636.7%27.8%20.3%6.3%5.1%3.8%
Sep 2026——————

  1. 1.iT360

    36.7%

    held 1st · 290 estimated branded searches · -17.1% vs prior month · -3.1 points

  2. 2.OxygenIT

    27.8%

    held 2nd · 220 estimated branded searches · -18.5% vs prior month · -2.8 points

  3. 3.Advantage

    20.3%

    held 3rd · 160 estimated branded searches · -15.8% vs prior month · -1.3 points

  4. 4.IT Works

    6.3%

    moved from 5th to 4th · 50 estimated branded searches · +66.7% vs prior month · +2.9 points

  5. 5.CoreTech

    5.1%

    moved from 4th to 5th · 40 estimated branded searches · +33.3% vs prior month · +1.7 points

  6. 6.Edgepoint

    3.8%

    held 6th · 30 estimated branded searches · +200% vs prior month · +2.7 points

Compare search popularity between IT Works and its closest rivals

How has branded search demand for IT Works changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for IT Works in New Zealand fell from 110 to 50.
  • Across the 11 months ending August 2026, IT Works’ estimated Share of Search among palmerston north IT support companies in New Zealand decreased from 12.4% to 6.3%.
  • Across the 11 months ending August 2026, IT Works’ estimated Share of Search among palmerston north IT support companies in New Zealand peaked at 12.4% in October 2025 and was lowest at 3.4% in July 2026.

How did search popularity change for New Zealand palmerston north IT support companies in August 2026?

  1. In August 2026, IT Works overtook CoreTech to rank 4th among palmerston north IT support companies in New Zealand, at 6.3%.

  2. In August 2026, Edgepoint gained estimated Share of Search among palmerston north IT support companies in New Zealand, from 1.1% to 3.8%.

  3. In August 2026, CoreTech gained estimated Share of Search among palmerston north IT support companies in New Zealand, from 3.4% to 5.1%.

  4. In August 2026, iT360 lost estimated Share of Search among palmerston north IT support companies in New Zealand, from 39.8% to 36.7%.

  5. In August 2026, OxygenIT lost estimated Share of Search among palmerston north IT support companies in New Zealand, from 30.7% to 27.8%.

  6. In August 2026, Advantage lost estimated Share of Search among palmerston north IT support companies in New Zealand, from 21.6% to 20.3%.

Which wellington IT service providers compete with IT Works?

IT Works against wellington IT service providers in New Zealand, by month

Share of Search by month for First Focus, CodeBlue, ThinkConcepts, IT Works. The figures are in the table below the chart.

View monthly share of search table
MonthFirst FocusCodeBlueThinkConceptsIT Works
Oct 20253.6%65.8%20.7%9.9%
Nov 20253.8%68.3%21.2%6.7%
Dec 20252.4%67.5%21.7%8.4%
Jan 20264.6%69%20.7%5.7%
Feb 202614.7%62.7%17.6%4.9%
Mar 202615.1%64%15.8%5%
Apr 202613.8%63.8%19.1%3.2%
May 202644.1%41.3%12.6%2.1%
Jun 202638.6%43.4%14.5%3.4%
Jul 202631.5%52.8%13%2.8%
Aug 202641.8%39.4%15.9%2.9%
Sep 2026————

  1. 1.First Focus

    41.8%

    moved from 2nd to 1st · 710 estimated branded searches · +108.8% vs prior month · +10.3 points

  2. 2.CodeBlue

    39.4%

    moved from 1st to 2nd · 670 estimated branded searches · +17.5% vs prior month · -13.4 points

  3. 3.ThinkConcepts

    15.9%

    held 3rd · 270 estimated branded searches · +92.9% vs prior month · +2.9 points

  4. 4.IT Works

    2.9%

    held 4th · 50 estimated branded searches · +66.7% vs prior month · +0.2 points

Compare search popularity between IT Works and its closest rivals

How has branded search demand for IT Works changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, IT Works’ estimated Share of Search among wellington IT service providers in New Zealand decreased from 9.9% to 2.9%.
  • Across the 11 months ending August 2026, IT Works’ estimated Share of Search among wellington IT service providers in New Zealand peaked at 9.9% in October 2025 and was lowest at 2.1% in May 2026.
  • Across the 11 months ending August 2026, IT Works fell from 3rd to 4th among wellington IT service providers in New Zealand.

How did search popularity change for New Zealand wellington IT service providers in August 2026?

  1. In August 2026, First Focus overtook CodeBlue to take the highest estimated Share of Search among wellington IT service providers in New Zealand, at 41.8%.

  2. In August 2026, ThinkConcepts gained estimated Share of Search among wellington IT service providers in New Zealand, from 13% to 15.9%.

  3. In August 2026, CodeBlue lost estimated Share of Search among wellington IT service providers in New Zealand, from 52.8% to 39.4%.

  4. Estimated monthly branded searches for IT Works in New Zealand fell 54.5% over 11 measured months, from 110 to 50 in August 2026.

How is IT Works measured?

Brandwave collects information about searches that people make online using IT Works’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • it works new zealand
  • it works nz
  • it works wellington

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