IT Works vs ThinkConcepts:Which is more popular by branded search in New Zealand?
In August 2026, ThinkConcepts had more branded searches than IT Works among wellington IT service providers in New Zealand. ThinkConcepts was estimated to have 270 branded searches compared to IT Works’ 50, and held a 15.9% Share of Search versus IT Works’ 2.9%.
Follow IT Works vs ThinkConcepts and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, IT Works or ThinkConcepts?
Compare Wellington IT service providers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ThinkConcepts, IT Works. The figures are in the table below the chart.
View monthly share of search table
| Month | First Focus | CodeBlue | ThinkConcepts | IT Works |
|---|---|---|---|---|
| Oct 2025 | 3.6% | 65.8% | 20.7% | 9.9% |
| Nov 2025 | 3.8% | 68.3% | 21.2% | 6.7% |
| Dec 2025 | 2.4% | 67.5% | 21.7% | 8.4% |
| Jan 2026 | 4.6% | 69% | 20.7% | 5.7% |
| Feb 2026 | 14.7% | 62.7% | 17.6% | 4.9% |
| Mar 2026 | 15.1% | 64% | 15.8% | 5% |
| Apr 2026 | 13.8% | 63.8% | 19.1% | 3.2% |
| May 2026 | 44.1% | 41.3% | 12.6% | 2.1% |
| Jun 2026 | 38.6% | 43.4% | 14.5% | 3.4% |
| Jul 2026 | 31.5% | 52.8% | 13% | 2.8% |
| Aug 2026 | 41.8% | 39.4% | 15.9% | 2.9% |
| Sep 2026 | — | — | — | — |
How has the IT Works and ThinkConcepts comparison changed over the last 12 months?
3 findings
- ThinkConcepts was ahead of IT Works in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IT Works’ estimated Share of Search among wellington IT service providers in New Zealand moved from 9.9% to 2.9%, and its estimated monthly branded searches moved from 110 to 50.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among wellington IT service providers in New Zealand moved from 20.7% to 15.9%, and its estimated monthly branded searches moved from 230 to 270.
How did search popularity change for New Zealand wellington IT service providers in August 2026?
2 changes
In August 2026, ThinkConcepts gained estimated Share of Search among wellington IT service providers in New Zealand, from 13% to 15.9%.
Estimated monthly branded searches for IT Works in New Zealand fell 54.5% over 11 measured months, from 110 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using IT Works’ and ThinkConcepts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IT Works
3 branded search terms
- it works new zealand
- it works nz
- it works wellington
ThinkConcepts
2 branded search terms
- think concepts
- thinking.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.