Brandwave

Wellington IT service providers in New Zealand:Which brands are most popular in search?

In August 2026, First Focus was the most searched among wellington IT service providers in New Zealand, with an estimated 710 branded searches and 41.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. First Focus41.8%
  2. CodeBlue39.4%
  3. ThinkConcepts15.9%
  4. IT Works2.9%

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Share of SearchLeaderboard

Compare Wellington IT service providers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wellington IT service providers in New Zealand, by month

Share of Search by month for First Focus, CodeBlue, ThinkConcepts, IT Works. The figures are in the table below the chart.

View monthly share of search table
MonthFirst FocusCodeBlueThinkConceptsIT Works
Oct 20253.6%65.8%20.7%9.9%
Nov 20253.8%68.3%21.2%6.7%
Dec 20252.4%67.5%21.7%8.4%
Jan 20264.6%69%20.7%5.7%
Feb 202614.7%62.7%17.6%4.9%
Mar 202615.1%64%15.8%5%
Apr 202613.8%63.8%19.1%3.2%
May 202644.1%41.3%12.6%2.1%
Jun 202638.6%43.4%14.5%3.4%
Jul 202631.5%52.8%13%2.8%
Aug 202641.8%39.4%15.9%2.9%
Sep 2026————

This month’s ranking, August 2026

  1. 1.First Focus

    41.8%

    moved from 2nd to 1st · 710 estimated branded searches · +108.8% vs prior month · +10.3 points

  2. 2.CodeBlue

    39.4%

    moved from 1st to 2nd · 670 estimated branded searches · +17.5% vs prior month · -13.4 points

  3. 3.ThinkConcepts

    15.9%

    held 3rd · 270 estimated branded searches · +92.9% vs prior month · +2.9 points

  4. 4.IT Works

    2.9%

    held 4th · 50 estimated branded searches · +66.7% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among wellington IT service providers in New Zealand?

In August 2026, First Focus was the most searched among wellington IT service providers in New Zealand, with an estimated 710 branded searches and 41.8% estimated Share of Search within this set. CodeBlue is in 2nd place, 2.4 percentage points behind at 39.4% Share of Search.

New Zealand wellington IT service providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
First Focus3.6% → 41.8%44.1%May 20262.4%Dec 20254th → 1st
CodeBlue65.8% → 39.4%69%Jan 202639.4%Aug 20261st → 2nd
ThinkConcepts20.7% → 15.9%21.7%Dec 202512.6%May 20262nd → 3rd
IT Works9.9% → 2.9%9.9%Oct 20252.1%May 20263rd → 4th

Each finding as a sentence

  • Across the 11 months ending August 2026, First Focus’ estimated Share of Search among wellington IT service providers in New Zealand increased from 3.6% to 41.8%.
  • Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among wellington IT service providers in New Zealand decreased from 65.8% to 39.4%.
  • Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among wellington IT service providers in New Zealand decreased from 20.7% to 15.9%.
  • Across the 11 months ending August 2026, IT Works’ estimated Share of Search among wellington IT service providers in New Zealand decreased from 9.9% to 2.9%.
  • Across the 11 months ending August 2026, First Focus’ estimated Share of Search among wellington IT service providers in New Zealand peaked at 44.1% in May 2026 and was lowest at 2.4% in December 2025.
  • Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among wellington IT service providers in New Zealand peaked at 69% in January 2026 and was lowest at 39.4% in August 2026.
  • Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among wellington IT service providers in New Zealand peaked at 21.7% in December 2025 and was lowest at 12.6% in May 2026.
  • Across the 11 months ending August 2026, IT Works’ estimated Share of Search among wellington IT service providers in New Zealand peaked at 9.9% in October 2025 and was lowest at 2.1% in May 2026.
  • Across the 11 months ending August 2026, First Focus rose from 4th to 1st among wellington IT service providers in New Zealand.
  • Across the 11 months ending August 2026, CodeBlue fell from 1st to 2nd among wellington IT service providers in New Zealand.
  • Across the 11 months ending August 2026, ThinkConcepts fell from 2nd to 3rd among wellington IT service providers in New Zealand.
  • Across the 11 months ending August 2026, IT Works fell from 3rd to 4th among wellington IT service providers in New Zealand.

How did search popularity change for New Zealand wellington IT service providers in August 2026?

  1. In August 2026, First Focus overtook CodeBlue to take the highest estimated Share of Search among wellington IT service providers in New Zealand, at 41.8%.

  2. In August 2026, ThinkConcepts gained estimated Share of Search among wellington IT service providers in New Zealand, from 13% to 15.9%.

  3. In August 2026, CodeBlue lost estimated Share of Search among wellington IT service providers in New Zealand, from 52.8% to 39.4%.

  4. Estimated monthly branded searches for IT Works in New Zealand fell 54.5% over 11 measured months, from 110 to 50 in August 2026.

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