CodeBlue vs IT Works:Which is more popular by branded search in New Zealand?
In August 2026, CodeBlue had more branded searches than IT Works among wellington IT service providers in New Zealand. CodeBlue was estimated to have 670 branded searches compared to IT Works’ 50, and held a 39.4% Share of Search versus IT Works’ 2.9%.
Follow CodeBlue vs IT Works and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, CodeBlue or IT Works?
Compare Wellington IT service providers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CodeBlue, IT Works. The figures are in the table below the chart.
View monthly share of search table
| Month | First Focus | CodeBlue | ThinkConcepts | IT Works |
|---|---|---|---|---|
| Oct 2025 | 3.6% | 65.8% | 20.7% | 9.9% |
| Nov 2025 | 3.8% | 68.3% | 21.2% | 6.7% |
| Dec 2025 | 2.4% | 67.5% | 21.7% | 8.4% |
| Jan 2026 | 4.6% | 69% | 20.7% | 5.7% |
| Feb 2026 | 14.7% | 62.7% | 17.6% | 4.9% |
| Mar 2026 | 15.1% | 64% | 15.8% | 5% |
| Apr 2026 | 13.8% | 63.8% | 19.1% | 3.2% |
| May 2026 | 44.1% | 41.3% | 12.6% | 2.1% |
| Jun 2026 | 38.6% | 43.4% | 14.5% | 3.4% |
| Jul 2026 | 31.5% | 52.8% | 13% | 2.8% |
| Aug 2026 | 41.8% | 39.4% | 15.9% | 2.9% |
| Sep 2026 | — | — | — | — |
How has the CodeBlue and IT Works comparison changed over the last 12 months?
3 findings
- CodeBlue was ahead of IT Works in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among wellington IT service providers in New Zealand moved from 65.8% to 39.4%, and its estimated monthly branded searches moved from 730 to 670.
- Across the 11 months ending August 2026, IT Works’ estimated Share of Search among wellington IT service providers in New Zealand moved from 9.9% to 2.9%, and its estimated monthly branded searches moved from 110 to 50.
How did search popularity change for New Zealand wellington IT service providers in August 2026?
3 changes
In August 2026, First Focus overtook CodeBlue to take the highest estimated Share of Search among wellington IT service providers in New Zealand, at 41.8%.
In August 2026, CodeBlue lost estimated Share of Search among wellington IT service providers in New Zealand, from 52.8% to 39.4%.
Estimated monthly branded searches for IT Works in New Zealand fell 54.5% over 11 measured months, from 110 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CodeBlue’s and IT Works’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CodeBlue
12 branded search terms
- code blue it
- code blue it services
- codeblue auckland
- codeblue christchurch
- codeblue fujifilm
- codeblue hamilton
- codeblue it
- codeblue managed services
- codeblue new zealand
- codeblue nz
- codeblue wellington
- codeblue.co.nz
IT Works
3 branded search terms
- it works new zealand
- it works nz
- it works wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.