Brandwave

How popular isFirst Focus in search?

In August 2026, there were an estimated 710 branded searches for First Focus in New Zealand which is up 1675% over the last 11 months. First Focus holds 36.6% estimated Share of Search among New Zealand auckland IT service providers and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. First Focus36.6%
  2. CodeBlue34.5%
  3. iT36014.9%
  4. ThinkConcepts13.9%
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Which auckland IT service providers compete with First Focus?

First Focus against auckland IT service providers in New Zealand, by month

Share of Search by month for First Focus, CodeBlue, iT360, ThinkConcepts. The figures are in the table below the chart.

View monthly share of search table
MonthFirst FocusCodeBlueiT360ThinkConcepts
Oct 20253.1%57%21.9%18%
Nov 20253.4%59.7%18.5%18.5%
Dec 20252.1%58.9%20%18.9%
Jan 20264%60%18%18%
Feb 202612.5%53.3%19.2%15%
Mar 202613.5%57.1%15.4%14.1%
Apr 202610.8%50%24.2%15%
May 202636%33.7%20%10.3%
Jun 202634.4%38.7%14.1%12.9%
Jul 202624.3%40.7%25%10%
Aug 202636.6%34.5%14.9%13.9%
Sep 2026————

  1. 1.First Focus

    36.6%

    moved from 3rd to 1st · 710 estimated branded searches · +108.8% vs prior month · +12.3 points

  2. 2.CodeBlue

    34.5%

    moved from 1st to 2nd · 670 estimated branded searches · +17.5% vs prior month · -6.2 points

  3. 3.iT360

    14.9%

    moved from 2nd to 3rd · 290 estimated branded searches · -17.1% vs prior month · -10.1 points

  4. 4.ThinkConcepts

    13.9%

    held 4th · 270 estimated branded searches · +92.9% vs prior month · +3.9 points

Compare search popularity between First Focus and its closest rivals

How has branded search demand for First Focus changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for First Focus in New Zealand rose from 40 to 710.
  • Across the 11 months ending August 2026, First Focus’ estimated Share of Search among auckland IT service providers in New Zealand increased from 3.1% to 36.6%.
  • Across the 11 months ending August 2026, First Focus’ estimated Share of Search among auckland IT service providers in New Zealand peaked at 36.6% in August 2026 and was lowest at 2.1% in December 2025.
  • Across the 11 months ending August 2026, First Focus rose from 4th to 1st among auckland IT service providers in New Zealand.

How did search popularity change for New Zealand auckland IT service providers in August 2026?

  1. In August 2026, First Focus overtook iT360 to take the highest estimated Share of Search among auckland IT service providers in New Zealand, at 36.6%.

  2. In August 2026, ThinkConcepts gained estimated Share of Search among auckland IT service providers in New Zealand, from 10% to 13.9%.

  3. In August 2026, iT360 lost estimated Share of Search among auckland IT service providers in New Zealand, from 25% to 14.9%.

  4. In August 2026, CodeBlue lost estimated Share of Search among auckland IT service providers in New Zealand, from 40.7% to 34.5%.

Which christchurch IT service providers compete with First Focus?

First Focus against christchurch IT service providers in New Zealand, by month

Share of Search by month for First Focus, CodeBlue, OneHQ, OxygenIT. The figures are in the table below the chart.

View monthly share of search table
MonthFirst FocusCodeBlueOneHQOxygenIT
Oct 20253.3%60.8%18.3%17.5%
Nov 20253.5%62.3%19.3%14.9%
Dec 20252.4%65.9%21.2%10.6%
Jan 20264.3%64.5%19.4%11.8%
Feb 202612.2%52%22%13.8%
Mar 202613.9%58.9%17.9%9.3%
Apr 202611.6%53.6%19.6%15.2%
May 202639.9%37.3%13.9%8.9%
Jun 202627.5%30.9%16.7%25%
Jul 202624.3%40.7%15.7%19.3%
Aug 202639%36.8%12.1%12.1%
Sep 2026————

  1. 1.First Focus

    39%

    moved from 2nd to 1st · 710 estimated branded searches · +108.8% vs prior month · +14.7 points

  2. 2.CodeBlue

    36.8%

    moved from 1st to 2nd · 670 estimated branded searches · +17.5% vs prior month · -3.9 points

  3. 3.OneHQ

    12.1%

    moved from 4th to 3rd · 220 estimated branded searches · 0% vs prior month · -3.6 points

  4. 4.OxygenIT

    12.1%

    moved from 3rd to 4th · 220 estimated branded searches · -18.5% vs prior month · -7.2 points

Compare search popularity between First Focus and its closest rivals

How has branded search demand for First Focus changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, First Focus’ estimated Share of Search among christchurch IT service providers in New Zealand increased from 3.3% to 39%.
  • Across the 11 months ending August 2026, First Focus’ estimated Share of Search among christchurch IT service providers in New Zealand peaked at 39.9% in May 2026 and was lowest at 2.4% in December 2025.
  • Across the 11 months ending August 2026, First Focus rose from 4th to 1st among christchurch IT service providers in New Zealand.

How did search popularity change for New Zealand christchurch IT service providers in August 2026?

  1. In August 2026, First Focus overtook CodeBlue to take the highest estimated Share of Search among christchurch IT service providers in New Zealand, at 39%.

  2. In August 2026, OxygenIT lost estimated Share of Search among christchurch IT service providers in New Zealand, from 19.3% to 12.1%.

  3. In August 2026, CodeBlue lost estimated Share of Search among christchurch IT service providers in New Zealand, from 40.7% to 36.8%.

  4. In August 2026, OneHQ lost estimated Share of Search among christchurch IT service providers in New Zealand, from 15.7% to 12.1%.

Which nelson IT support companies compete with First Focus?

First Focus against nelson IT support companies in New Zealand, by month

Share of Search by month for First Focus, Softsource vBridge, OxygenIT, The IT Department, CoreTech. The figures are in the table below the chart.

View monthly share of search table
MonthFirst FocusSoftsource vBridgeOxygenITThe IT DepartmentCoreTechCTECIntegrity ITRoger Irwin Computer Services
Oct 20254%60.6%21.2%8.1%3%1%1%1%
Nov 20253.8%68.6%16.2%5.7%2.9%0.95%0.95%0.95%
Dec 20252.5%70.9%11.4%7.6%5.1%0%1.3%1.3%
Jan 20264.4%71.4%12.1%5.5%4.4%0%1.1%1.1%
Feb 202615%56%17%6%3%1%1%1%
Mar 202615.9%63.6%10.6%3.8%3.8%0.76%0.76%0.76%
Apr 202612.7%57.8%16.7%4.9%4.9%0.98%0.98%0.98%
May 202640.9%41.6%9.1%3.2%3.2%0.65%0.65%0.65%
Jun 202631.8%31.3%29%3.4%2.3%0.57%1.1%0.57%
Jul 202626.8%41.7%21.3%4.7%2.4%0.79%1.6%0.79%
Aug 202640.3%39.8%12.5%3.4%2.3%0.57%0.57%0.57%
Sep 2026————————

  1. 1.First Focus

    40.3%

    moved from 2nd to 1st · 710 estimated branded searches · +108.8% vs prior month · +13.6 points

  2. 2.Softsource vBridge

    39.8%

    moved from 1st to 2nd · 700 estimated branded searches · +32.1% vs prior month · -2 points

  3. 3.OxygenIT

    12.5%

    held 3rd · 220 estimated branded searches · -18.5% vs prior month · -8.8 points

  4. 4.The IT Department

    3.4%

    held 4th · 60 estimated branded searches · 0% vs prior month · -1.3 points

  5. 5.CoreTech

    2.3%

    held 5th · 40 estimated branded searches · +33.3% vs prior month · -0.1 points

  6. 6.CTEC

    0.57%

    moved from 7th to 6th · 10 estimated branded searches · 0% vs prior month · -0.2 points

  7. 7.Integrity IT

    0.57%

    moved from 6th to 7th · 10 estimated branded searches · -50% vs prior month · -1 points

  8. 8.Roger Irwin Computer Services

    0.57%

    held 8th · 10 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between First Focus and its closest rivals

How has branded search demand for First Focus changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, First Focus’ estimated Share of Search among nelson IT support companies in New Zealand increased from 4% to 40.3%.
  • Across the 11 months ending August 2026, First Focus’ estimated Share of Search among nelson IT support companies in New Zealand peaked at 40.9% in May 2026 and was lowest at 2.5% in December 2025.
  • Across the 11 months ending August 2026, First Focus rose from 4th to 1st among nelson IT support companies in New Zealand.

How did search popularity change for New Zealand nelson IT support companies in August 2026?

  1. In August 2026, First Focus overtook Softsource vBridge to take the highest estimated Share of Search among nelson IT support companies in New Zealand, at 40.3%.

  2. In August 2026, OxygenIT lost estimated Share of Search among nelson IT support companies in New Zealand, from 21.3% to 12.5%.

  3. In August 2026, Softsource vBridge lost estimated Share of Search among nelson IT support companies in New Zealand, from 41.7% to 39.8%.

  4. In August 2026, The IT Department lost estimated Share of Search among nelson IT support companies in New Zealand, from 4.7% to 3.4%.

  5. In August 2026, Integrity IT lost estimated Share of Search among nelson IT support companies in New Zealand, from 1.6% to 0.57%.

  6. In August 2026, CTEC rose from 7th to 6th among nelson IT support companies in New Zealand.

Which wellington IT service providers compete with First Focus?

First Focus against wellington IT service providers in New Zealand, by month

Share of Search by month for First Focus, CodeBlue, ThinkConcepts, IT Works. The figures are in the table below the chart.

View monthly share of search table
MonthFirst FocusCodeBlueThinkConceptsIT Works
Oct 20253.6%65.8%20.7%9.9%
Nov 20253.8%68.3%21.2%6.7%
Dec 20252.4%67.5%21.7%8.4%
Jan 20264.6%69%20.7%5.7%
Feb 202614.7%62.7%17.6%4.9%
Mar 202615.1%64%15.8%5%
Apr 202613.8%63.8%19.1%3.2%
May 202644.1%41.3%12.6%2.1%
Jun 202638.6%43.4%14.5%3.4%
Jul 202631.5%52.8%13%2.8%
Aug 202641.8%39.4%15.9%2.9%
Sep 2026————

  1. 1.First Focus

    41.8%

    moved from 2nd to 1st · 710 estimated branded searches · +108.8% vs prior month · +10.3 points

  2. 2.CodeBlue

    39.4%

    moved from 1st to 2nd · 670 estimated branded searches · +17.5% vs prior month · -13.4 points

  3. 3.ThinkConcepts

    15.9%

    held 3rd · 270 estimated branded searches · +92.9% vs prior month · +2.9 points

  4. 4.IT Works

    2.9%

    held 4th · 50 estimated branded searches · +66.7% vs prior month · +0.2 points

Compare search popularity between First Focus and its closest rivals

How has branded search demand for First Focus changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, First Focus’ estimated Share of Search among wellington IT service providers in New Zealand increased from 3.6% to 41.8%.
  • Across the 11 months ending August 2026, First Focus’ estimated Share of Search among wellington IT service providers in New Zealand peaked at 44.1% in May 2026 and was lowest at 2.4% in December 2025.
  • Across the 11 months ending August 2026, First Focus rose from 4th to 1st among wellington IT service providers in New Zealand.

How did search popularity change for New Zealand wellington IT service providers in August 2026?

  1. In August 2026, First Focus overtook CodeBlue to take the highest estimated Share of Search among wellington IT service providers in New Zealand, at 41.8%.

  2. In August 2026, ThinkConcepts gained estimated Share of Search among wellington IT service providers in New Zealand, from 13% to 15.9%.

  3. In August 2026, CodeBlue lost estimated Share of Search among wellington IT service providers in New Zealand, from 52.8% to 39.4%.

  4. Estimated monthly branded searches for IT Works in New Zealand fell 54.5% over 11 measured months, from 110 to 50 in August 2026.

How is First Focus measured?

Brandwave collects information about searches that people make online using First Focus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • first focus
  • first focus auckland
  • first focus christchurch
  • first focus core
  • first focus it
  • first focus new zealand
  • first focus nz
  • firstfocus

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How the Brand Demand Index is measured

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