First Focus vs ThinkConcepts:Which is more popular by branded search in New Zealand?
In August 2026, First Focus had more branded searches than ThinkConcepts among auckland IT service providers in New Zealand. First Focus was estimated to have 710 branded searches compared to ThinkConcepts’ 270, and held a 36.6% Share of Search versus ThinkConcepts’ 13.9%.
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Which is more popular in search, First Focus or ThinkConcepts?
Compare Auckland IT service providers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First Focus, ThinkConcepts. The figures are in the table below the chart.
View monthly share of search table
| Month | First Focus | CodeBlue | iT360 | ThinkConcepts |
|---|---|---|---|---|
| Oct 2025 | 3.1% | 57% | 21.9% | 18% |
| Nov 2025 | 3.4% | 59.7% | 18.5% | 18.5% |
| Dec 2025 | 2.1% | 58.9% | 20% | 18.9% |
| Jan 2026 | 4% | 60% | 18% | 18% |
| Feb 2026 | 12.5% | 53.3% | 19.2% | 15% |
| Mar 2026 | 13.5% | 57.1% | 15.4% | 14.1% |
| Apr 2026 | 10.8% | 50% | 24.2% | 15% |
| May 2026 | 36% | 33.7% | 20% | 10.3% |
| Jun 2026 | 34.4% | 38.7% | 14.1% | 12.9% |
| Jul 2026 | 24.3% | 40.7% | 25% | 10% |
| Aug 2026 | 36.6% | 34.5% | 14.9% | 13.9% |
| Sep 2026 | — | — | — | — |
How has the First Focus and ThinkConcepts comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: First Focus took it in May 2026.
- Across the 11 months ending August 2026, First Focus’ estimated Share of Search among auckland IT service providers in New Zealand moved from 3.1% to 36.6%, and its estimated monthly branded searches moved from 40 to 710.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among auckland IT service providers in New Zealand moved from 18% to 13.9%, and its estimated monthly branded searches moved from 230 to 270.
How did search popularity change for New Zealand auckland IT service providers in August 2026?
2 changes
In August 2026, First Focus overtook iT360 to take the highest estimated Share of Search among auckland IT service providers in New Zealand, at 36.6%.
In August 2026, ThinkConcepts gained estimated Share of Search among auckland IT service providers in New Zealand, from 10% to 13.9%.
How each brand is measured
Brandwave collects information about searches that people make online using First Focus’ and ThinkConcepts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Focus
8 branded search terms
- first focus
- first focus auckland
- first focus christchurch
- first focus core
- first focus it
- first focus new zealand
- first focus nz
- firstfocus
ThinkConcepts
2 branded search terms
- think concepts
- thinking.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.