How popular isThinkConcepts?
In September 2026, people searched for ThinkConcepts by name about 210 times in New Zealand, about the same as the previous year. These searches made up 11.7% of all New Zealand Auckland IT service provider searches, placing ThinkConcepts third out of four providers. When we asked both ChatGPT and Google AI Overviews about Auckland IT service providers, ThinkConcepts did not appear in any of the answers.
ThinkConcepts is the third most searched of 4 competitors and not listed in any AI answer.
First FocusShare of searches 51.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
iT360Share of searches 35%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
ThinkConceptsShare of searches 11.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CodeBlueShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top Auckland IT service providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ThinkConcepts did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- First Focus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- iT3603 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ThinkConcepts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CodeBlue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Auckland IT service providers
5 answers
Asked ChatGPT
“Which IT service provider should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best IT service providers in Auckland, New Zealand?”
Asked ChatGPT
“What's the best IT service provider in Auckland, New Zealand for a small business?”
Searched Google, AI Overview
“it services auckland”
Searched Google, AI Overview
“managed it services auckland”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Auckland IT service providers compete with ThinkConcepts?
Share of searches by month for First Focus, iT360, ThinkConcepts. The figures are in the table below the chart.
View monthly share of searches table
| Month | First Focus | iT360 | ThinkConcepts | CodeBlue |
|---|---|---|---|---|
| Oct 2025 | 6.7% | 56.7% | 30% | 6.7% |
| Nov 2025 | 6.7% | 56.7% | 30% | 6.7% |
| Dec 2025 | 8.3% | 58.3% | 29.2% | 4.2% |
| Jan 2026 | 10% | 55% | 25% | 10% |
| Feb 2026 | 7.1% | 60.7% | 25% | 7.1% |
| Mar 2026 | 16.1% | 54.8% | 22.6% | 6.5% |
| Apr 2026 | 16.1% | 54.8% | 22.6% | 6.5% |
| May 2026 | 55.2% | 31.3% | 10.4% | 3% |
| Jun 2026 | 46.5% | 32.6% | 16.3% | 4.7% |
| Jul 2026 | 30.4% | 56.5% | 8.7% | 4.3% |
| Aug 2026 | 40% | 38.2% | 16.4% | 5.5% |
| Sep 2026 | 51.7% | 35% | 11.7% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.7% | 310 | +40.9% | +11.7 points | |
| 2, held 2nd | 35% | 210 | 0% | -3.2 points | |
| 3, held 3rd | 11.7% | 70 | -22.2% | -4.7 points | |
| 4, held 4th | 1.7% | 10 | -66.7% | -3.8 points |
51.7%
Held 1st. 310 estimated branded searches, +40.9% vs prior month. Share +11.7 points.
2.
iT36035%
Held 2nd. 210 estimated branded searches, 0% vs prior month. Share -3.2 points.
11.7%
Held 3rd. 70 estimated branded searches, -22.2% vs prior month. Share -4.7 points.
4.
CodeBlue1.7%
Held 4th. 10 estimated branded searches, -66.7% vs prior month. Share -3.8 points.
Compare popularity between ThinkConcepts and its closest rivals
Every comparison with ThinkConcepts
2 comparisons
How has branded search demand for ThinkConcepts changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ThinkConcepts in New Zealand held steady at 210.
- Across the 12 months ending September 2026, ThinkConcepts’ share of searches among Auckland IT service providers in New Zealand decreased from 30% to 11.7%.
- Across the 12 months ending September 2026, ThinkConcepts’ share of searches among Auckland IT service providers in New Zealand peaked at 30% in October 2025 and was lowest at 8.7% in July 2026.
- Across the 12 months ending September 2026, ThinkConcepts fell from 2nd to 3rd among Auckland IT service providers in New Zealand.
How did search popularity change for New Zealand Auckland IT service providers in September 2026?
4 changes
In September 2026, First Focus gained share of searches among Auckland IT service providers in New Zealand, from 40% to 51.7%.
In September 2026, ThinkConcepts lost share of searches among Auckland IT service providers in New Zealand, from 16.4% to 11.7%.
In September 2026, CodeBlue lost share of searches among Auckland IT service providers in New Zealand, from 5.5% to 1.7%.
In September 2026, iT360 lost share of searches among Auckland IT service providers in New Zealand, from 38.2% to 35%.
How are ThinkConcepts’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using ThinkConcepts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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