iT360 vs ThinkConcepts:Which is more popular by branded search in New Zealand?
In August 2026, iT360 had more branded searches than ThinkConcepts among auckland IT service providers in New Zealand. iT360 was estimated to have 290 branded searches compared to ThinkConcepts’ 270, and held a 14.9% Share of Search versus ThinkConcepts’ 13.9%.
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Which is more popular in search, iT360 or ThinkConcepts?
Compare Auckland IT service providers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for iT360, ThinkConcepts. The figures are in the table below the chart.
View monthly share of search table
| Month | First Focus | CodeBlue | iT360 | ThinkConcepts |
|---|---|---|---|---|
| Oct 2025 | 3.1% | 57% | 21.9% | 18% |
| Nov 2025 | 3.4% | 59.7% | 18.5% | 18.5% |
| Dec 2025 | 2.1% | 58.9% | 20% | 18.9% |
| Jan 2026 | 4% | 60% | 18% | 18% |
| Feb 2026 | 12.5% | 53.3% | 19.2% | 15% |
| Mar 2026 | 13.5% | 57.1% | 15.4% | 14.1% |
| Apr 2026 | 10.8% | 50% | 24.2% | 15% |
| May 2026 | 36% | 33.7% | 20% | 10.3% |
| Jun 2026 | 34.4% | 38.7% | 14.1% | 12.9% |
| Jul 2026 | 24.3% | 40.7% | 25% | 10% |
| Aug 2026 | 36.6% | 34.5% | 14.9% | 13.9% |
| Sep 2026 | — | — | — | — |
How has the iT360 and ThinkConcepts comparison changed over the last 12 months?
3 findings
- iT360 was ahead of ThinkConcepts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, iT360’s estimated Share of Search among auckland IT service providers in New Zealand moved from 21.9% to 14.9%, and its estimated monthly branded searches moved from 280 to 290.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among auckland IT service providers in New Zealand moved from 18% to 13.9%, and its estimated monthly branded searches moved from 230 to 270.
How did search popularity change for New Zealand auckland IT service providers in August 2026?
3 changes

In August 2026, First Focus overtook iT360 to take the highest estimated Share of Search among auckland IT service providers in New Zealand, at 36.6%.

In August 2026, ThinkConcepts gained estimated Share of Search among auckland IT service providers in New Zealand, from 10% to 13.9%.
In August 2026, iT360 lost estimated Share of Search among auckland IT service providers in New Zealand, from 25% to 14.9%.
How each brand is measured
Brandwave collects information about searches that people make online using iT360’s and ThinkConcepts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
iT360
4 branded search terms
- it 360
- it360
- it360 auckland
- it360 nz
ThinkConcepts
2 branded search terms
- think concepts
- thinking.co.nz

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.