How popular isThinkConcepts in search?
In August 2026, there were an estimated 270 branded searches for ThinkConcepts in New Zealand which is up 17.4% over the last 11 months. ThinkConcepts holds 13.9% estimated Share of Search among New Zealand auckland IT service providers and is ranked 4th of 4 competitors for search popularity.
First Focus36.6%
CodeBlue34.5%iT36014.9%
ThinkConcepts13.9%
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Which auckland IT service providers compete with ThinkConcepts?
Share of Search by month for First Focus, CodeBlue, iT360, ThinkConcepts. The figures are in the table below the chart.
View monthly share of search table
| Month | First Focus | CodeBlue | iT360 | ThinkConcepts |
|---|---|---|---|---|
| Oct 2025 | 3.1% | 57% | 21.9% | 18% |
| Nov 2025 | 3.4% | 59.7% | 18.5% | 18.5% |
| Dec 2025 | 2.1% | 58.9% | 20% | 18.9% |
| Jan 2026 | 4% | 60% | 18% | 18% |
| Feb 2026 | 12.5% | 53.3% | 19.2% | 15% |
| Mar 2026 | 13.5% | 57.1% | 15.4% | 14.1% |
| Apr 2026 | 10.8% | 50% | 24.2% | 15% |
| May 2026 | 36% | 33.7% | 20% | 10.3% |
| Jun 2026 | 34.4% | 38.7% | 14.1% | 12.9% |
| Jul 2026 | 24.3% | 40.7% | 25% | 10% |
| Aug 2026 | 36.6% | 34.5% | 14.9% | 13.9% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 36.6% | 710 | +108.8% | +12.3 pointsmoved from 3rd to 1st | |
| 2, moved from 1st to 2nd | 34.5% | 670 | +17.5% | -6.2 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 14.9% | 290 | -17.1% | -10.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 13.9% | 270 | +92.9% | +3.9 points |
36.6%
moved from 3rd to 1st · 710 estimated branded searches · +108.8% vs prior month · +12.3 points
2.
CodeBlue34.5%
moved from 1st to 2nd · 670 estimated branded searches · +17.5% vs prior month · -6.2 points
3.
14.9%
moved from 2nd to 3rd · 290 estimated branded searches · -17.1% vs prior month · -10.1 points
13.9%
held 4th · 270 estimated branded searches · +92.9% vs prior month · +3.9 points
Compare search popularity between ThinkConcepts and its closest rivals
How has branded search demand for ThinkConcepts changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ThinkConcepts in New Zealand rose from 230 to 270.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among auckland IT service providers in New Zealand decreased from 18% to 13.9%.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among auckland IT service providers in New Zealand peaked at 18.9% in December 2025 and was lowest at 10% in July 2026.
- Across the 11 months ending August 2026, ThinkConcepts fell from 3rd to 4th among auckland IT service providers in New Zealand.
How did search popularity change for New Zealand auckland IT service providers in August 2026?
4 changes
In August 2026, First Focus overtook iT360 to take the highest estimated Share of Search among auckland IT service providers in New Zealand, at 36.6%.
In August 2026, ThinkConcepts gained estimated Share of Search among auckland IT service providers in New Zealand, from 10% to 13.9%.
In August 2026, iT360 lost estimated Share of Search among auckland IT service providers in New Zealand, from 25% to 14.9%.
In August 2026, CodeBlue lost estimated Share of Search among auckland IT service providers in New Zealand, from 40.7% to 34.5%.
Which tauranga IT service providers compete with ThinkConcepts?
Share of Search by month for CodeBlue, Elite Business Systems, Business Technology Group, ThinkConcepts. The figures are in the table below the chart.
View monthly share of search table
| Month | CodeBlue | Elite Business Systems | Business Technology Group | ThinkConcepts |
|---|---|---|---|---|
| Oct 2025 | 35.1% | 20.2% | 33.7% | 11.1% |
| Nov 2025 | 39.7% | 20.1% | 27.9% | 12.3% |
| Dec 2025 | 36.8% | 19.7% | 31.6% | 11.8% |
| Jan 2026 | 39.5% | 23% | 25.7% | 11.8% |
| Feb 2026 | 41% | 25% | 22.4% | 11.5% |
| Mar 2026 | 40.6% | 27.4% | 21.9% | 10% |
| Apr 2026 | 39% | 26.6% | 22.7% | 11.7% |
| May 2026 | 33.7% | 27.4% | 28.6% | 10.3% |
| Jun 2026 | 35.4% | 24.7% | 28.1% | 11.8% |
| Jul 2026 | 38% | 26.7% | 26% | 9.3% |
| Aug 2026 | 40.1% | 24% | 19.8% | 16.2% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.1% | 670 | +17.5% | +2.1 points | |
| 2, held 2nd | 24% | 400 | 0% | -2.7 points | |
| 3, held 3rd | 19.8% | 330 | -15.4% | -6.2 points | |
| 4, held 4th | 16.2% | 270 | +92.9% | +6.8 points |
1.
CodeBlue40.1%
held 1st · 670 estimated branded searches · +17.5% vs prior month · +2.1 points
held 2nd · 400 estimated branded searches · 0% vs prior month · -2.7 points
19.8%
held 3rd · 330 estimated branded searches · -15.4% vs prior month · -6.2 points
16.2%
held 4th · 270 estimated branded searches · +92.9% vs prior month · +6.8 points
Compare search popularity between ThinkConcepts and its closest rivals
How has branded search demand for ThinkConcepts changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among tauranga IT service providers in New Zealand increased from 11.1% to 16.2%.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among tauranga IT service providers in New Zealand peaked at 16.2% in August 2026 and was lowest at 9.3% in July 2026.
How did search popularity change for New Zealand tauranga IT service providers in August 2026?
4 changes
In August 2026, ThinkConcepts gained estimated Share of Search among tauranga IT service providers in New Zealand, from 9.3% to 16.2%.
In August 2026, CodeBlue gained estimated Share of Search among tauranga IT service providers in New Zealand, from 38% to 40.1%.
In August 2026, Business Technology Group lost estimated Share of Search among tauranga IT service providers in New Zealand, from 26% to 19.8%.
In August 2026, Elite Business Systems lost estimated Share of Search among tauranga IT service providers in New Zealand, from 26.7% to 24%.
Which wellington IT service providers compete with ThinkConcepts?
Share of Search by month for First Focus, CodeBlue, ThinkConcepts, IT Works. The figures are in the table below the chart.
View monthly share of search table
| Month | First Focus | CodeBlue | ThinkConcepts | IT Works |
|---|---|---|---|---|
| Oct 2025 | 3.6% | 65.8% | 20.7% | 9.9% |
| Nov 2025 | 3.8% | 68.3% | 21.2% | 6.7% |
| Dec 2025 | 2.4% | 67.5% | 21.7% | 8.4% |
| Jan 2026 | 4.6% | 69% | 20.7% | 5.7% |
| Feb 2026 | 14.7% | 62.7% | 17.6% | 4.9% |
| Mar 2026 | 15.1% | 64% | 15.8% | 5% |
| Apr 2026 | 13.8% | 63.8% | 19.1% | 3.2% |
| May 2026 | 44.1% | 41.3% | 12.6% | 2.1% |
| Jun 2026 | 38.6% | 43.4% | 14.5% | 3.4% |
| Jul 2026 | 31.5% | 52.8% | 13% | 2.8% |
| Aug 2026 | 41.8% | 39.4% | 15.9% | 2.9% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 41.8% | 710 | +108.8% | +10.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 39.4% | 670 | +17.5% | -13.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 15.9% | 270 | +92.9% | +2.9 points | |
| 4, held 4th | 2.9% | 50 | +66.7% | +0.2 points |
41.8%
moved from 2nd to 1st · 710 estimated branded searches · +108.8% vs prior month · +10.3 points
2.
CodeBlue39.4%
moved from 1st to 2nd · 670 estimated branded searches · +17.5% vs prior month · -13.4 points
15.9%
held 3rd · 270 estimated branded searches · +92.9% vs prior month · +2.9 points
4.
IT Works2.9%
held 4th · 50 estimated branded searches · +66.7% vs prior month · +0.2 points
Compare search popularity between ThinkConcepts and its closest rivals
How has branded search demand for ThinkConcepts changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among wellington IT service providers in New Zealand decreased from 20.7% to 15.9%.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among wellington IT service providers in New Zealand peaked at 21.7% in December 2025 and was lowest at 12.6% in May 2026.
- Across the 11 months ending August 2026, ThinkConcepts fell from 2nd to 3rd among wellington IT service providers in New Zealand.
How did search popularity change for New Zealand wellington IT service providers in August 2026?
4 changes
In August 2026, First Focus overtook CodeBlue to take the highest estimated Share of Search among wellington IT service providers in New Zealand, at 41.8%.
In August 2026, ThinkConcepts gained estimated Share of Search among wellington IT service providers in New Zealand, from 13% to 15.9%.
In August 2026, CodeBlue lost estimated Share of Search among wellington IT service providers in New Zealand, from 52.8% to 39.4%.
Estimated monthly branded searches for IT Works in New Zealand fell 54.5% over 11 measured months, from 110 to 50 in August 2026.
How is ThinkConcepts measured?
Brandwave collects information about searches that people make online using ThinkConcepts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- think concepts
- thinking.co.nz
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