Brandwave

Auckland IT service providers in New Zealand:Which brands are most popular in search?

In August 2026, First Focus was the most searched among auckland IT service providers in New Zealand, with an estimated 330 branded searches and 39.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. First Focus39.8%
  2. iT36027.7%
  3. CodeBlue20.5%
  4. ThinkConcepts12%

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Share of SearchLeaderboard

Compare Auckland IT service providers using branded searches made in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among auckland IT service providers in New Zealand, by month

Share of Search by month for First Focus, iT360, CodeBlue, ThinkConcepts. The figures are in the table below the chart.

View monthly share of search table
MonthFirst FocusiT360CodeBlueThinkConcepts
Oct 20256.3%37.5%35.4%20.8%
Nov 20254.2%37.5%37.5%20.8%
Dec 20255.3%39.5%34.2%21.1%
Jan 20266.1%36.4%42.4%15.2%
Feb 20264.9%43.9%34.1%17.1%
Mar 202611.3%35.8%39.6%13.2%
Apr 202612%38%34%16%
May 202647.7%26.7%17.4%8.1%
Jun 202640.3%25.8%22.6%11.3%
Jul 202629.2%43.1%21.5%6.2%
Aug 202639.8%27.7%20.5%12%
Sep 2026————

This month’s ranking, August 2026

  1. 1.First Focus

    39.8%

    moved from 2nd to 1st · 330 estimated branded searches · +73.7% vs prior month · +10.5 points

  2. 2.iT360

    27.7%

    moved from 1st to 2nd · 230 estimated branded searches · -17.9% vs prior month · -15.4 points

  3. 3.CodeBlue

    20.5%

    held 3rd · 170 estimated branded searches · +21.4% vs prior month · -1.1 points

  4. 4.ThinkConcepts

    12%

    held 4th · 100 estimated branded searches · +150% vs prior month · +5.9 points

Compare search popularity between leading brands

Which brand is most popular in search among auckland IT service providers in New Zealand?

In August 2026, First Focus was the most searched among auckland IT service providers in New Zealand, with an estimated 330 branded searches and 39.8% estimated Share of Search within this set. iT360 is in 2nd place, 12 percentage points behind at 27.7% Share of Search.

New Zealand auckland IT service providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
First Focus6.3% → 39.8%47.7%May 20264.2%Nov 20254th → 1st
iT36037.5% → 27.7%43.9%Feb 202625.8%Jun 20261st → 2nd
CodeBlue35.4% → 20.5%42.4%Jan 202617.4%May 20262nd → 3rd
ThinkConcepts20.8% → 12%21.1%Dec 20256.2%Jul 20263rd → 4th

Each finding as a sentence

  • Across the 11 months ending August 2026, First Focus’ estimated Share of Search among auckland IT service providers in New Zealand increased from 6.3% to 39.8%.
  • Across the 11 months ending August 2026, iT360’s estimated Share of Search among auckland IT service providers in New Zealand decreased from 37.5% to 27.7%.
  • Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among auckland IT service providers in New Zealand decreased from 35.4% to 20.5%.
  • Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among auckland IT service providers in New Zealand decreased from 20.8% to 12%.
  • Across the 11 months ending August 2026, First Focus’ estimated Share of Search among auckland IT service providers in New Zealand peaked at 47.7% in May 2026 and was lowest at 4.2% in November 2025.
  • Across the 11 months ending August 2026, iT360’s estimated Share of Search among auckland IT service providers in New Zealand peaked at 43.9% in February 2026 and was lowest at 25.8% in June 2026.
  • Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among auckland IT service providers in New Zealand peaked at 42.4% in January 2026 and was lowest at 17.4% in May 2026.
  • Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among auckland IT service providers in New Zealand peaked at 21.1% in December 2025 and was lowest at 6.2% in July 2026.
  • Across the 11 months ending August 2026, First Focus rose from 4th to 1st among auckland IT service providers in New Zealand.
  • Across the 11 months ending August 2026, iT360 fell from 1st to 2nd among auckland IT service providers in New Zealand.
  • Across the 11 months ending August 2026, CodeBlue fell from 2nd to 3rd among auckland IT service providers in New Zealand.
  • Across the 11 months ending August 2026, ThinkConcepts fell from 3rd to 4th among auckland IT service providers in New Zealand.

How did search popularity change for New Zealand auckland IT service providers in August 2026?

  1. In August 2026, First Focus overtook iT360 to take the highest estimated Share of Search among auckland IT service providers in New Zealand, at 39.8%.

  2. In August 2026, ThinkConcepts gained estimated Share of Search among auckland IT service providers in New Zealand, from 6.2% to 12%.

  3. In August 2026, iT360 lost estimated Share of Search among auckland IT service providers in New Zealand, from 43.1% to 27.7%.

  4. In August 2026, CodeBlue lost estimated Share of Search among auckland IT service providers in New Zealand, from 21.5% to 20.5%.

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