CodeBlue vs iT360:Which is more popular by branded search in New Zealand?
In August 2026, CodeBlue had more branded searches than iT360 among auckland IT service providers in New Zealand. CodeBlue was estimated to have 670 branded searches compared to iT360’s 290, and held a 34.5% Share of Search versus iT360’s 14.9%.
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Which is more popular in search, CodeBlue or iT360?
Compare Auckland IT service providers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CodeBlue, iT360. The figures are in the table below the chart.
View monthly share of search table
| Month | First Focus | CodeBlue | iT360 | ThinkConcepts |
|---|---|---|---|---|
| Oct 2025 | 3.1% | 57% | 21.9% | 18% |
| Nov 2025 | 3.4% | 59.7% | 18.5% | 18.5% |
| Dec 2025 | 2.1% | 58.9% | 20% | 18.9% |
| Jan 2026 | 4% | 60% | 18% | 18% |
| Feb 2026 | 12.5% | 53.3% | 19.2% | 15% |
| Mar 2026 | 13.5% | 57.1% | 15.4% | 14.1% |
| Apr 2026 | 10.8% | 50% | 24.2% | 15% |
| May 2026 | 36% | 33.7% | 20% | 10.3% |
| Jun 2026 | 34.4% | 38.7% | 14.1% | 12.9% |
| Jul 2026 | 24.3% | 40.7% | 25% | 10% |
| Aug 2026 | 36.6% | 34.5% | 14.9% | 13.9% |
| Sep 2026 | — | — | — | — |
How has the CodeBlue and iT360 comparison changed over the last 12 months?
3 findings
- CodeBlue was ahead of iT360 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among auckland IT service providers in New Zealand moved from 57% to 34.5%, and its estimated monthly branded searches moved from 730 to 670.
- Across the 11 months ending August 2026, iT360’s estimated Share of Search among auckland IT service providers in New Zealand moved from 21.9% to 14.9%, and its estimated monthly branded searches moved from 280 to 290.
How did search popularity change for New Zealand auckland IT service providers in August 2026?
3 changes
In August 2026, First Focus overtook iT360 to take the highest estimated Share of Search among auckland IT service providers in New Zealand, at 36.6%.
In August 2026, iT360 lost estimated Share of Search among auckland IT service providers in New Zealand, from 25% to 14.9%.
In August 2026, CodeBlue lost estimated Share of Search among auckland IT service providers in New Zealand, from 40.7% to 34.5%.
How each brand is measured
Brandwave collects information about searches that people make online using CodeBlue’s and iT360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.