Brandwave

How popular isFirst Focus?

In September 2026, people searched for First Focus by name about 690 times in New Zealand, a 2200% increase from the previous year. These searches made up 51.7% of all New Zealand Auckland IT service provider searches, placing First Focus first out of four providers. When we asked both ChatGPT and Google AI Overviews about Auckland IT service providers, First Focus appeared in three of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

First Focus is the most searched of 4 competitors and the second most recommended in AI answers.

  1. First FocusShare of searches 51.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. iT360Share of searches 35%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. ThinkConceptsShare of searches 11.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CodeBlueShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top Auckland IT service providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, First Focus was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. First Focus is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. iT3601st
  2. First Focus2nd
  3. ThinkConcepts–
  4. CodeBlue–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • First Focus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iT3603 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThinkConcepts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CodeBlue0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Auckland IT service providers

5 answers

  • Asked ChatGPT

    “Which IT service provider should I hire in Auckland, New Zealand?”

    1. 1iT360
    2. 2First Focus

  • Asked ChatGPT

    “What are the best IT service providers in Auckland, New Zealand?”

    1. 1iT360
    2. 2First Focus

  • Asked ChatGPT

    “What's the best IT service provider in Auckland, New Zealand for a small business?”

    1. 1iT360
    2. 2First Focus

  • Searched Google, AI Overview

    “it services auckland”

    1. Searched Google, AI Overview

      “managed it services auckland”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Which Auckland IT service providers compete with First Focus?

      First Focus against Auckland IT service providers in New Zealand, by month

      Share of searches by month for First Focus, iT360, ThinkConcepts. The figures are in the table below the chart.

      View monthly share of searches table
      MonthFirst FocusiT360ThinkConceptsCodeBlue
      Oct 20256.7%56.7%30%6.7%
      Nov 20256.7%56.7%30%6.7%
      Dec 20258.3%58.3%29.2%4.2%
      Jan 202610%55%25%10%
      Feb 20267.1%60.7%25%7.1%
      Mar 202616.1%54.8%22.6%6.5%
      Apr 202616.1%54.8%22.6%6.5%
      May 202655.2%31.3%10.4%3%
      Jun 202646.5%32.6%16.3%4.7%
      Jul 202630.4%56.5%8.7%4.3%
      Aug 202640%38.2%16.4%5.5%
      Sep 202651.7%35%11.7%1.7%

      1. 1.First Focus

        51.7%

        Held 1st. 310 estimated branded searches, +40.9% vs prior month. Share +11.7 points.

      2. 2.iT360

        35%

        Held 2nd. 210 estimated branded searches, 0% vs prior month. Share -3.2 points.

      3. 3.ThinkConcepts

        11.7%

        Held 3rd. 70 estimated branded searches, -22.2% vs prior month. Share -4.7 points.

      4. 4.CodeBlue

        1.7%

        Held 4th. 10 estimated branded searches, -66.7% vs prior month. Share -3.8 points.

      Compare popularity between First Focus and its closest rivals

      Every comparison with First Focus

      5 comparisons

      How has branded search demand for First Focus changed in New Zealand over the last 12 months?

      4 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for First Focus in New Zealand rose from 30 to 690.
      • Across the 12 months ending September 2026, First Focus’ share of searches among Auckland IT service providers in New Zealand increased from 6.7% to 51.7%.
      • Across the 12 months ending September 2026, First Focus’ share of searches among Auckland IT service providers in New Zealand peaked at 55.2% in May 2026 and was lowest at 6.7% in October 2025.
      • Across the 12 months ending September 2026, First Focus rose from 4th to 1st among Auckland IT service providers in New Zealand.

      How did search popularity change for New Zealand Auckland IT service providers in September 2026?

      4 changes

      1. In September 2026, First Focus gained share of searches among Auckland IT service providers in New Zealand, from 40% to 51.7%.

      2. In September 2026, ThinkConcepts lost share of searches among Auckland IT service providers in New Zealand, from 16.4% to 11.7%.

      3. In September 2026, CodeBlue lost share of searches among Auckland IT service providers in New Zealand, from 5.5% to 1.7%.

      4. In September 2026, iT360 lost share of searches among Auckland IT service providers in New Zealand, from 38.2% to 35%.

      How are First Focus’ branded searches counted?

      4 search terms

      Brandwave collects information about searches that people make online using First Focus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • first focus
      • first focus core
      • first focus it
      • firstfocus

      Do you work for First Focus? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does First Focus compete?

      First Focus is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      IT managed service providers2nd of 810.7%Show ranking
      Auckland IT service providers1st of 451.7%Shown above
      Creator with pink hair and a pink jacket

      Is First Focus your brand?

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