Brandwave

How popular isCodeBlue in search?

In August 2026, there were an estimated 500 branded searches for CodeBlue in New Zealand which held steady over the last 11 months. CodeBlue holds 28.4% estimated Share of Search among New Zealand auckland IT service providers and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. First Focus39.8%
  2. CodeBlue28.4%
  3. iT36016.5%
  4. ThinkConcepts15.3%
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Which auckland IT service providers compete with CodeBlue?

CodeBlue against auckland IT service providers in New Zealand, by month

Share of Search by month for First Focus, CodeBlue, iT360, ThinkConcepts. The figures are in the table below the chart.

View monthly share of search table
MonthFirst FocusCodeBlueiT360ThinkConcepts
Oct 20253.7%48.6%26.2%21.5%
Nov 20254.1%51%22.4%22.4%
Dec 20252.6%50%24.4%23.1%
Jan 20264.8%51.8%21.7%21.7%
Feb 202614.6%45.6%22.3%17.5%
Mar 202616.2%48.5%18.5%16.9%
Apr 202612.6%41.7%28.2%17.5%
May 202639.9%26.6%22.2%11.4%
Jun 202638.4%31.5%15.8%14.4%
Jul 202626.4%34.4%28%11.2%
Aug 202639.8%28.4%16.5%15.3%
Sep 2026————

  1. 1.First Focus

    39.8%

    moved from 3rd to 1st · 700 estimated branded searches · +112.1% vs prior month · +13.4 points

  2. 2.CodeBlue

    28.4%

    moved from 1st to 2nd · 500 estimated branded searches · +16.3% vs prior month · -6 points

  3. 3.iT360

    16.5%

    moved from 2nd to 3rd · 290 estimated branded searches · -17.1% vs prior month · -11.5 points

  4. 4.ThinkConcepts

    15.3%

    held 4th · 270 estimated branded searches · +92.9% vs prior month · +4.1 points

Compare search popularity between CodeBlue and its closest rivals

How has branded search demand for CodeBlue changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for CodeBlue in New Zealand held steady, from 520 to 500.
  • Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among auckland IT service providers in New Zealand decreased from 48.6% to 28.4%.
  • Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among auckland IT service providers in New Zealand peaked at 51.8% in January 2026 and was lowest at 26.6% in May 2026.
  • Across the 11 months ending August 2026, CodeBlue fell from 1st to 2nd among auckland IT service providers in New Zealand.

How did search popularity change for New Zealand auckland IT service providers in August 2026?

  1. In August 2026, First Focus overtook iT360 to take the highest estimated Share of Search among auckland IT service providers in New Zealand, at 39.8%.

  2. In August 2026, ThinkConcepts gained estimated Share of Search among auckland IT service providers in New Zealand, from 11.2% to 15.3%.

  3. In August 2026, iT360 lost estimated Share of Search among auckland IT service providers in New Zealand, from 28% to 16.5%.

  4. In August 2026, CodeBlue lost estimated Share of Search among auckland IT service providers in New Zealand, from 34.4% to 28.4%.

Which christchurch IT service providers compete with CodeBlue?

CodeBlue against christchurch IT service providers in New Zealand, by month

Share of Search by month for First Focus, CodeBlue, OneHQ, OxygenIT. The figures are in the table below the chart.

View monthly share of search table
MonthFirst FocusCodeBlueOneHQOxygenIT
Oct 20254%52.5%22.2%21.2%
Nov 20254.3%53.8%23.7%18.3%
Dec 20252.9%57.4%26.5%13.2%
Jan 20265.3%56.6%23.7%14.5%
Feb 202614.2%44.3%25.5%16%
Mar 202616.8%50.4%21.6%11.2%
Apr 202613.7%45.3%23.2%17.9%
May 202644.7%29.8%15.6%9.9%
Jun 202630.4%25%18.5%26.1%
Jul 202626.6%34.7%17.7%21%
Aug 202642.9%30.7%13.5%12.9%
Sep 2026————

  1. 1.First Focus

    42.9%

    moved from 2nd to 1st · 700 estimated branded searches · +112.1% vs prior month · +16.3 points

  2. 2.CodeBlue

    30.7%

    moved from 1st to 2nd · 500 estimated branded searches · +16.3% vs prior month · -4 points

  3. 3.OneHQ

    13.5%

    moved from 4th to 3rd · 220 estimated branded searches · 0% vs prior month · -4.2 points

  4. 4.OxygenIT

    12.9%

    moved from 3rd to 4th · 210 estimated branded searches · -19.2% vs prior month · -8.1 points

Compare search popularity between CodeBlue and its closest rivals

How has branded search demand for CodeBlue changed in New Zealand over the last 12 months?

How did search popularity change for New Zealand christchurch IT service providers in August 2026?

  1. In August 2026, First Focus overtook CodeBlue to take the highest estimated Share of Search among christchurch IT service providers in New Zealand, at 42.9%.

  2. In August 2026, OxygenIT lost estimated Share of Search among christchurch IT service providers in New Zealand, from 21% to 12.9%.

  3. In August 2026, OneHQ lost estimated Share of Search among christchurch IT service providers in New Zealand, from 17.7% to 13.5%.

  4. In August 2026, CodeBlue lost estimated Share of Search among christchurch IT service providers in New Zealand, from 34.7% to 30.7%.

Which hamilton IT service providers compete with CodeBlue?

CodeBlue against hamilton IT service providers in New Zealand, by month

Share of Search by month for CodeBlue, Elite Business Systems, CiT Business Solutions. The figures are in the table below the chart.

View monthly share of search table
MonthCodeBlueElite Business SystemsCiT Business Solutions
Oct 202551.5%41.6%6.9%
Nov 202555.6%40%4.4%
Dec 202554.2%41.7%4.2%
Jan 202652.4%42.7%4.9%
Feb 202652.8%43.8%3.4%
Mar 202649.6%47.2%3.1%
Apr 202649.4%47.1%3.4%
May 202644.7%51.1%4.3%
Jun 202645.5%43.6%10.9%
Jul 202647.3%44%8.8%
Aug 202652.6%42.1%5.3%
Sep 2026———

  1. 1.CodeBlue

    52.6%

    held 1st · 500 estimated branded searches · +16.3% vs prior month · +5.4 points

  2. 2.Elite Business Systems

    42.1%

    held 2nd · 400 estimated branded searches · 0% vs prior month · -1.9 points

  3. 3.CiT Business Solutions

    5.3%

    held 3rd · 50 estimated branded searches · -37.5% vs prior month · -3.5 points

Compare search popularity between CodeBlue and its closest rivals

How has branded search demand for CodeBlue changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among hamilton IT service providers in New Zealand increased from 51.5% to 52.6%.
  • Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among hamilton IT service providers in New Zealand peaked at 55.6% in November 2025 and was lowest at 44.7% in May 2026.

How did search popularity change for New Zealand hamilton IT service providers in August 2026?

  1. In August 2026, CodeBlue gained estimated Share of Search among hamilton IT service providers in New Zealand, from 47.3% to 52.6%.

  2. In August 2026, CiT Business Solutions lost estimated Share of Search among hamilton IT service providers in New Zealand, from 8.8% to 5.3%.

  3. In August 2026, Elite Business Systems lost estimated Share of Search among hamilton IT service providers in New Zealand, from 44% to 42.1%.

Which tauranga IT service providers compete with CodeBlue?

CodeBlue against tauranga IT service providers in New Zealand, by month

Share of Search by month for CodeBlue, Elite Business Systems, Business Technology Group, ThinkConcepts. The figures are in the table below the chart.

View monthly share of search table
MonthCodeBlueElite Business SystemsBusiness Technology GroupThinkConcepts
Oct 202527.8%22.5%37.4%12.3%
Nov 202531.6%22.8%31.6%13.9%
Dec 202528.9%22.2%35.6%13.3%
Jan 202631.9%25.9%28.9%13.3%
Feb 202633.8%28.1%25.2%12.9%
Mar 202632.6%31.1%24.9%11.4%
Apr 202631.4%29.9%25.5%13.1%
May 202626.6%30.4%31.6%11.4%
Jun 202628.6%27.3%31.1%13%
Jul 202631.6%29.4%28.7%10.3%
Aug 202633.3%26.7%22%18%
Sep 2026————

  1. 1.CodeBlue

    33.3%

    held 1st · 500 estimated branded searches · +16.3% vs prior month · +1.7 points

  2. 2.Elite Business Systems

    26.7%

    held 2nd · 400 estimated branded searches · 0% vs prior month · -2.7 points

  3. 3.Business Technology Group

    22%

    held 3rd · 330 estimated branded searches · -15.4% vs prior month · -6.7 points

  4. 4.ThinkConcepts

    18%

    held 4th · 270 estimated branded searches · +92.9% vs prior month · +7.7 points

Compare search popularity between CodeBlue and its closest rivals

How has branded search demand for CodeBlue changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among tauranga IT service providers in New Zealand increased from 27.8% to 33.3%.
  • Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among tauranga IT service providers in New Zealand peaked at 33.8% in February 2026 and was lowest at 26.6% in May 2026.
  • Across the 11 months ending August 2026, CodeBlue rose from 2nd to 1st among tauranga IT service providers in New Zealand.

How did search popularity change for New Zealand tauranga IT service providers in August 2026?

  1. In August 2026, ThinkConcepts gained estimated Share of Search among tauranga IT service providers in New Zealand, from 10.3% to 18%.

  2. In August 2026, CodeBlue gained estimated Share of Search among tauranga IT service providers in New Zealand, from 31.6% to 33.3%.

  3. In August 2026, Business Technology Group lost estimated Share of Search among tauranga IT service providers in New Zealand, from 28.7% to 22%.

  4. In August 2026, Elite Business Systems lost estimated Share of Search among tauranga IT service providers in New Zealand, from 29.4% to 26.7%.

Which wellington IT service providers compete with CodeBlue?

CodeBlue against wellington IT service providers in New Zealand, by month

Share of Search by month for First Focus, CodeBlue, ThinkConcepts, IT Works. The figures are in the table below the chart.

View monthly share of search table
MonthFirst FocusCodeBlueThinkConceptsIT Works
Oct 20254.7%61.2%27.1%7.1%
Nov 20255%62.5%27.5%5%
Dec 20253.2%61.9%28.6%6.3%
Jan 20265.9%63.2%26.5%4.4%
Feb 202618.1%56.6%21.7%3.6%
Mar 202619.1%57.3%20%3.6%
Apr 202617.1%56.6%23.7%2.6%
May 202650.4%33.6%14.4%1.6%
Jun 202644.4%36.5%16.7%2.4%
Jul 202635.9%46.7%15.2%2.2%
Aug 202646.7%33.3%18%2%
Sep 2026————

  1. 1.First Focus

    46.7%

    moved from 2nd to 1st · 700 estimated branded searches · +112.1% vs prior month · +10.8 points

  2. 2.CodeBlue

    33.3%

    moved from 1st to 2nd · 500 estimated branded searches · +16.3% vs prior month · -13.4 points

  3. 3.ThinkConcepts

    18%

    held 3rd · 270 estimated branded searches · +92.9% vs prior month · +2.8 points

  4. 4.IT Works

    2%

    held 4th · 30 estimated branded searches · +50% vs prior month · -0.2 points

Compare search popularity between CodeBlue and its closest rivals

How has branded search demand for CodeBlue changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among wellington IT service providers in New Zealand decreased from 61.2% to 33.3%.
  • Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among wellington IT service providers in New Zealand peaked at 63.2% in January 2026 and was lowest at 33.3% in August 2026.
  • Across the 11 months ending August 2026, CodeBlue fell from 1st to 2nd among wellington IT service providers in New Zealand.

How did search popularity change for New Zealand wellington IT service providers in August 2026?

  1. In August 2026, First Focus overtook CodeBlue to take the highest estimated Share of Search among wellington IT service providers in New Zealand, at 46.7%.

  2. In August 2026, ThinkConcepts gained estimated Share of Search among wellington IT service providers in New Zealand, from 15.2% to 18%.

  3. In August 2026, CodeBlue lost estimated Share of Search among wellington IT service providers in New Zealand, from 46.7% to 33.3%.

  4. Estimated monthly branded searches for IT Works in New Zealand fell 50% over 11 measured months, from 60 to 30 in August 2026.

How is CodeBlue measured?

Brandwave collects information about searches that people make online using CodeBlue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • code blue it
  • code blue it services
  • codeblue auckland
  • codeblue christchurch
  • codeblue fujifilm
  • codeblue hamilton
  • codeblue it
  • codeblue managed services
  • codeblue nz
  • codeblue wellington
  • codeblue.co.nz

Do you work for CodeBlue? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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