Brandwave

First Focus vs Lucidity:Which is more popular?

In September 2026, First Focus had more branded searches than Lucidity among IT managed service providers in New Zealand. First Focus had about 680 branded searches, while Lucidity had 20. First Focus made up 10.7% of all IT managed service provider searches we track, and Lucidity accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about IT managed service providers, First Focus appeared in three of the five answers and Lucidity in two. First Focus was mentioned before Lucidity in every answer.

Among IT managed service providers in New Zealand in September 2026

Who do people search for more?

First Focus, about 34 searches for every 1 for Lucidity

First Focus 680 searchesLucidity 20 searches

Who does AI mention more?

First Focus, mentioned in 3 of 5 answers, Lucidity in 2

First Focus in 3 of 5Lucidity in 2 of 5

Who does AI recommend more?

First Focus, named ahead of Lucidity in every answer

First Focus first in 3Lucidity never first

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Top IT managed service providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, First Focus was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lucidity was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. First Focus was listed before Lucidity in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. iT3601st
  2. First Focus2nd
  3. Datacom3rd
  4. Lucidity4th
  5. The Instillery–
  6. Cyclone Computers–
  7. CCL–
  8. Fujitsu–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Datacom3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • First Focus3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iT3603 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lucidity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Instillery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cyclone Computers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fujitsu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IT managed service providers

5 answers

  • Asked ChatGPT

    “Which IT managed service provider should I hire in New Zealand?”

    1. 1iT360
    2. 2First Focus
    3. 3Datacom

  • Asked ChatGPT

    “What are the best IT managed service providers in New Zealand?”

    1. 1Datacom
    2. 2First Focus
    3. 3iT360
    4. 4Lucidity

  • Asked ChatGPT

    “What's the best IT managed service provider in New Zealand for outsourced IT support?”

    1. 1iT360
    2. 2First Focus
    3. 3Lucidity
    4. 4Datacom

  • Searched Google, AI Overview

    “managed service providers nz”

    1. Searched Google, AI Overview

      “best msps”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is First Focus or Lucidity more popular in search?

      This chart shows how often people search Google for First Focus and Lucidity by name. Each line represents a brand's share of searches for all eight IT managed service providers we track, month by month, from searches in New Zealand.

      First Focus and Lucidity among IT managed service providers in New Zealand, by month

      Share of searches by month for First Focus, Lucidity. The figures are in the table below the chart.

      View monthly share of searches table
      MonthDatacomFirst FocusThe InstilleryCyclone ComputersiT360LucidityCCLFujitsu
      Oct 202575.3%0.51%12.3%6.7%4.5%0.34%0.17%0.17%
      Nov 202574.7%0.51%10%10%3.6%0.34%0.51%0.34%
      Dec 202574.9%0.41%12.2%8.1%3.5%0.41%0.21%0.21%
      Jan 202672.8%0.81%11.9%9.7%3.4%0.4%0.4%0.6%
      Feb 202675.4%2.4%12.3%5.5%3.6%0.34%0.17%0.34%
      Mar 202676.4%2.8%12.4%4.5%3%0.28%0.28%0.28%
      Apr 202679%2.2%8.6%4.7%4.7%0.36%0.36%0.18%
      May 202669.8%8.7%11.4%4.1%5.1%0.32%0.32%0.32%
      Jun 202672.4%7.2%11.8%4.3%3.4%0.16%0.33%0.33%
      Jul 202674.9%4.1%10%4.4%5.4%0.34%0.34%0.51%
      Aug 202670.9%7.4%11.6%5.1%4.2%0.32%0.16%0.32%
      Sep 202669.3%10.7%9.3%5%5%0.31%0.16%0.16%

      How has the First Focus and Lucidity comparison changed over the last 12 months?

      3 findings

      How did search popularity change for New Zealand IT managed service providers in September 2026?

      2 changes

      1. In September 2026, First Focus overtook The Instillery to rank 2nd among IT managed service providers in New Zealand, with 10.7% of the searches.

      2. In September 2026, Lucidity rose from 7th to 6th among IT managed service providers in New Zealand.

      How are branded searches counted?

      4 search terms

      Brandwave collects information about searches that people make online using First Focus’ and Lucidity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      First Focus

      2 branded search terms

      • first focus
      • first focus it

      Lucidity

      2 branded search terms

      • lucidity cloud
      • lucidity it

      How the Brand Demand Index is measured

      Other head-to-heads among IT managed service providers

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