First Focus vs IT Works:Which is more popular by branded search in New Zealand?
In August 2026, First Focus had more branded searches than IT Works among wellington IT service providers in New Zealand. First Focus was estimated to have 710 branded searches compared to IT Works’ 50, and held a 41.8% Share of Search versus IT Works’ 2.9%.
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Which is more popular in search, First Focus or IT Works?
Compare Wellington IT service providers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First Focus, IT Works. The figures are in the table below the chart.
View monthly share of search table
| Month | First Focus | CodeBlue | ThinkConcepts | IT Works |
|---|---|---|---|---|
| Oct 2025 | 3.6% | 65.8% | 20.7% | 9.9% |
| Nov 2025 | 3.8% | 68.3% | 21.2% | 6.7% |
| Dec 2025 | 2.4% | 67.5% | 21.7% | 8.4% |
| Jan 2026 | 4.6% | 69% | 20.7% | 5.7% |
| Feb 2026 | 14.7% | 62.7% | 17.6% | 4.9% |
| Mar 2026 | 15.1% | 64% | 15.8% | 5% |
| Apr 2026 | 13.8% | 63.8% | 19.1% | 3.2% |
| May 2026 | 44.1% | 41.3% | 12.6% | 2.1% |
| Jun 2026 | 38.6% | 43.4% | 14.5% | 3.4% |
| Jul 2026 | 31.5% | 52.8% | 13% | 2.8% |
| Aug 2026 | 41.8% | 39.4% | 15.9% | 2.9% |
| Sep 2026 | — | — | — | — |
How has the First Focus and IT Works comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: First Focus took it in February 2026.
- Across the 11 months ending August 2026, First Focus’ estimated Share of Search among wellington IT service providers in New Zealand moved from 3.6% to 41.8%, and its estimated monthly branded searches moved from 40 to 710.
- Across the 11 months ending August 2026, IT Works’ estimated Share of Search among wellington IT service providers in New Zealand moved from 9.9% to 2.9%, and its estimated monthly branded searches moved from 110 to 50.
How did search popularity change for New Zealand wellington IT service providers in August 2026?
2 changes
In August 2026, First Focus overtook CodeBlue to take the highest estimated Share of Search among wellington IT service providers in New Zealand, at 41.8%.
Estimated monthly branded searches for IT Works in New Zealand fell 54.5% over 11 measured months, from 110 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using First Focus’ and IT Works’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Focus
8 branded search terms
- first focus
- first focus auckland
- first focus christchurch
- first focus core
- first focus it
- first focus new zealand
- first focus nz
- firstfocus
IT Works
3 branded search terms
- it works new zealand
- it works nz
- it works wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.