CoreTech vs IT Works:Which is more popular by branded search in New Zealand?
In August 2026, IT Works had more branded searches than CoreTech among palmerston north IT support companies in New Zealand. IT Works was estimated to have 50 branded searches compared to CoreTech’s 40, and held a 6.3% Share of Search versus CoreTech’s 5.1%.
Follow CoreTech vs IT Works and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, CoreTech or IT Works?
Compare Palmerston North IT support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IT Works, CoreTech. The figures are in the table below the chart.
View monthly share of search table
| Month | iT360 | OxygenIT | Advantage | IT Works | CoreTech | Edgepoint |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 23.6% | 27% | 12.4% | 3.4% | 2.2% |
| Nov 2025 | 31.4% | 24.3% | 28.6% | 10% | 4.3% | 1.4% |
| Dec 2025 | 32.8% | 15.5% | 29.3% | 12.1% | 6.9% | 3.4% |
| Jan 2026 | 33.3% | 20.4% | 27.8% | 9.3% | 7.4% | 1.9% |
| Feb 2026 | 33.8% | 25% | 27.9% | 7.4% | 4.4% | 1.5% |
| Mar 2026 | 31.2% | 18.2% | 33.8% | 9.1% | 6.5% | 1.3% |
| Apr 2026 | 36.7% | 21.5% | 30.4% | 3.8% | 6.3% | 1.3% |
| May 2026 | 44.3% | 17.7% | 25.3% | 3.8% | 6.3% | 2.5% |
| Jun 2026 | 21.7% | 48.1% | 20.8% | 4.7% | 3.8% | 0.94% |
| Jul 2026 | 39.8% | 30.7% | 21.6% | 3.4% | 3.4% | 1.1% |
| Aug 2026 | 36.7% | 27.8% | 20.3% | 6.3% | 5.1% | 3.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the CoreTech and IT Works comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: CoreTech took it in April 2026, IT Works took it in June 2026.
- Across the 11 months ending August 2026, CoreTech’s estimated Share of Search among palmerston north IT support companies in New Zealand moved from 3.4% to 5.1%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, IT Works’ estimated Share of Search among palmerston north IT support companies in New Zealand moved from 12.4% to 6.3%, and its estimated monthly branded searches moved from 110 to 50.
How did search popularity change for New Zealand palmerston north IT support companies in August 2026?
2 changes
In August 2026, IT Works overtook CoreTech to rank 4th among palmerston north IT support companies in New Zealand, at 6.3%.
In August 2026, CoreTech gained estimated Share of Search among palmerston north IT support companies in New Zealand, from 3.4% to 5.1%.
How each brand is measured
Brandwave collects information about searches that people make online using CoreTech’s and IT Works’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.