Advantage vs IT Works:Which is more popular by branded search in New Zealand?
In August 2026, Advantage had more branded searches than IT Works among palmerston north IT support companies in New Zealand. Advantage was estimated to have 160 branded searches compared to IT Works’ 50, and held a 20.3% Share of Search versus IT Works’ 6.3%.
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Which is more popular in search, Advantage or IT Works?
Compare Palmerston North IT support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Advantage, IT Works. The figures are in the table below the chart.
View monthly share of search table
| Month | iT360 | OxygenIT | Advantage | IT Works | CoreTech | Edgepoint |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 23.6% | 27% | 12.4% | 3.4% | 2.2% |
| Nov 2025 | 31.4% | 24.3% | 28.6% | 10% | 4.3% | 1.4% |
| Dec 2025 | 32.8% | 15.5% | 29.3% | 12.1% | 6.9% | 3.4% |
| Jan 2026 | 33.3% | 20.4% | 27.8% | 9.3% | 7.4% | 1.9% |
| Feb 2026 | 33.8% | 25% | 27.9% | 7.4% | 4.4% | 1.5% |
| Mar 2026 | 31.2% | 18.2% | 33.8% | 9.1% | 6.5% | 1.3% |
| Apr 2026 | 36.7% | 21.5% | 30.4% | 3.8% | 6.3% | 1.3% |
| May 2026 | 44.3% | 17.7% | 25.3% | 3.8% | 6.3% | 2.5% |
| Jun 2026 | 21.7% | 48.1% | 20.8% | 4.7% | 3.8% | 0.94% |
| Jul 2026 | 39.8% | 30.7% | 21.6% | 3.4% | 3.4% | 1.1% |
| Aug 2026 | 36.7% | 27.8% | 20.3% | 6.3% | 5.1% | 3.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Advantage and IT Works comparison changed over the last 12 months?
3 findings
- Advantage was ahead of IT Works in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Advantage’s estimated Share of Search among palmerston north IT support companies in New Zealand moved from 27% to 20.3%, and its estimated monthly branded searches moved from 240 to 160.
- Across the 11 months ending August 2026, IT Works’ estimated Share of Search among palmerston north IT support companies in New Zealand moved from 12.4% to 6.3%, and its estimated monthly branded searches moved from 110 to 50.
How did search popularity change for New Zealand palmerston north IT support companies in August 2026?
2 changes
In August 2026, IT Works overtook CoreTech to rank 4th among palmerston north IT support companies in New Zealand, at 6.3%.
In August 2026, Advantage lost estimated Share of Search among palmerston north IT support companies in New Zealand, from 21.6% to 20.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Advantage’s and IT Works’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.