Brandwave

How popular isAdvantage in search?

In August 2026, there were an estimated 160 branded searches for Advantage in New Zealand which is down 33.3% over the last 11 months. Advantage holds 20.3% estimated Share of Search among New Zealand palmerston north IT support companies and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. iT36036.7%
  2. OxygenIT27.8%
  3. Advantage20.3%
  4. IT Works6.3%
  5. CoreTech5.1%
  6. Edgepoint3.8%
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Which palmerston north IT support companies compete with Advantage?

Advantage against palmerston north IT support companies in New Zealand, by month

Share of Search by month for iT360, OxygenIT, Advantage, IT Works, CoreTech, Edgepoint. The figures are in the table below the chart.

View monthly share of search table
MonthiT360OxygenITAdvantageIT WorksCoreTechEdgepoint
Oct 202531.5%23.6%27%12.4%3.4%2.2%
Nov 202531.4%24.3%28.6%10%4.3%1.4%
Dec 202532.8%15.5%29.3%12.1%6.9%3.4%
Jan 202633.3%20.4%27.8%9.3%7.4%1.9%
Feb 202633.8%25%27.9%7.4%4.4%1.5%
Mar 202631.2%18.2%33.8%9.1%6.5%1.3%
Apr 202636.7%21.5%30.4%3.8%6.3%1.3%
May 202644.3%17.7%25.3%3.8%6.3%2.5%
Jun 202621.7%48.1%20.8%4.7%3.8%0.94%
Jul 202639.8%30.7%21.6%3.4%3.4%1.1%
Aug 202636.7%27.8%20.3%6.3%5.1%3.8%
Sep 2026——————

  1. 1.iT360

    36.7%

    held 1st · 290 estimated branded searches · -17.1% vs prior month · -3.1 points

  2. 2.OxygenIT

    27.8%

    held 2nd · 220 estimated branded searches · -18.5% vs prior month · -2.8 points

  3. 3.Advantage

    20.3%

    held 3rd · 160 estimated branded searches · -15.8% vs prior month · -1.3 points

  4. 4.IT Works

    6.3%

    moved from 5th to 4th · 50 estimated branded searches · +66.7% vs prior month · +2.9 points

  5. 5.CoreTech

    5.1%

    moved from 4th to 5th · 40 estimated branded searches · +33.3% vs prior month · +1.7 points

  6. 6.Edgepoint

    3.8%

    held 6th · 30 estimated branded searches · +200% vs prior month · +2.7 points

Compare search popularity between Advantage and its closest rivals

How has branded search demand for Advantage changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Advantage in New Zealand fell from 240 to 160.
  • Across the 11 months ending August 2026, Advantage’s estimated Share of Search among palmerston north IT support companies in New Zealand decreased from 27% to 20.3%.
  • Across the 11 months ending August 2026, Advantage’s estimated Share of Search among palmerston north IT support companies in New Zealand peaked at 33.8% in March 2026 and was lowest at 20.3% in August 2026.
  • Across the 11 months ending August 2026, Advantage fell from 2nd to 3rd among palmerston north IT support companies in New Zealand.

How did search popularity change for New Zealand palmerston north IT support companies in August 2026?

  1. In August 2026, IT Works overtook CoreTech to rank 4th among palmerston north IT support companies in New Zealand, at 6.3%.

  2. In August 2026, Edgepoint gained estimated Share of Search among palmerston north IT support companies in New Zealand, from 1.1% to 3.8%.

  3. In August 2026, CoreTech gained estimated Share of Search among palmerston north IT support companies in New Zealand, from 3.4% to 5.1%.

  4. In August 2026, iT360 lost estimated Share of Search among palmerston north IT support companies in New Zealand, from 39.8% to 36.7%.

  5. In August 2026, OxygenIT lost estimated Share of Search among palmerston north IT support companies in New Zealand, from 30.7% to 27.8%.

  6. In August 2026, Advantage lost estimated Share of Search among palmerston north IT support companies in New Zealand, from 21.6% to 20.3%.

How is Advantage measured?

Brandwave collects information about searches that people make online using Advantage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • advantage it
  • advantage new zealand
  • advantage nz
  • advantage palmerston north
  • advantage.nz

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How the Brand Demand Index is measured

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