Advantage vs OxygenIT:Which is more popular by branded search in New Zealand?
In August 2026, OxygenIT had more branded searches than Advantage among palmerston north IT support companies in New Zealand. OxygenIT was estimated to have 220 branded searches compared to Advantage’s 160, and held a 27.8% Share of Search versus Advantage’s 20.3%.
Follow Advantage vs OxygenIT and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Advantage or OxygenIT?
Compare Palmerston North IT support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OxygenIT, Advantage. The figures are in the table below the chart.
View monthly share of search table
| Month | iT360 | OxygenIT | Advantage | IT Works | CoreTech | Edgepoint |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 23.6% | 27% | 12.4% | 3.4% | 2.2% |
| Nov 2025 | 31.4% | 24.3% | 28.6% | 10% | 4.3% | 1.4% |
| Dec 2025 | 32.8% | 15.5% | 29.3% | 12.1% | 6.9% | 3.4% |
| Jan 2026 | 33.3% | 20.4% | 27.8% | 9.3% | 7.4% | 1.9% |
| Feb 2026 | 33.8% | 25% | 27.9% | 7.4% | 4.4% | 1.5% |
| Mar 2026 | 31.2% | 18.2% | 33.8% | 9.1% | 6.5% | 1.3% |
| Apr 2026 | 36.7% | 21.5% | 30.4% | 3.8% | 6.3% | 1.3% |
| May 2026 | 44.3% | 17.7% | 25.3% | 3.8% | 6.3% | 2.5% |
| Jun 2026 | 21.7% | 48.1% | 20.8% | 4.7% | 3.8% | 0.94% |
| Jul 2026 | 39.8% | 30.7% | 21.6% | 3.4% | 3.4% | 1.1% |
| Aug 2026 | 36.7% | 27.8% | 20.3% | 6.3% | 5.1% | 3.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Advantage and OxygenIT comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: OxygenIT took it in June 2026.
- Across the 11 months ending August 2026, Advantage’s estimated Share of Search among palmerston north IT support companies in New Zealand moved from 27% to 20.3%, and its estimated monthly branded searches moved from 240 to 160.
- Across the 11 months ending August 2026, OxygenIT’s estimated Share of Search among palmerston north IT support companies in New Zealand moved from 23.6% to 27.8%, and its estimated monthly branded searches moved from 210 to 220.
How did search popularity change for New Zealand palmerston north IT support companies in August 2026?
2 changes
In August 2026, OxygenIT lost estimated Share of Search among palmerston north IT support companies in New Zealand, from 30.7% to 27.8%.
In August 2026, Advantage lost estimated Share of Search among palmerston north IT support companies in New Zealand, from 21.6% to 20.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Advantage’s and OxygenIT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.