How popular isHolland Beckett?
In September 2026, people searched for Holland Beckett by name about 1,870 times in New Zealand, an 8.8% decrease from the previous year. These searches made up 43.6% of all New Zealand Tauranga law firm searches, placing Holland Beckett first out of four firms. When we asked both ChatGPT and Google AI Overviews about Tauranga law firms, Holland Beckett appeared in three of the four answers and was the second most recommended of the four.
Holland Beckett is the most searched of 4 competitors and the second most recommended in AI answers.
Holland BeckettShare of searches 43.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Cooney Lees MorganShare of searches 27.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Sharp TudhopeShare of searches 19.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Burley Castle HawkinsShare of searches 9.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top Tauranga law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Holland Beckett was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Holland Beckett is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Holland Beckett3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sharp Tudhope3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cooney Lees Morgan2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Burley Castle Hawkins2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Tauranga law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best law firms in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best law firm in Tauranga, New Zealand for legal advice?”
Searched Google, AI Overview
“tauranga law firm”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family lawyer tauranga”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Tauranga law firms compete with Holland Beckett?
Share of searches by month for Holland Beckett, Cooney Lees Morgan, Sharp Tudhope, Burley Castle Hawkins. The figures are in the table below the chart.
View monthly share of searches table
| Month | Holland Beckett | Cooney Lees Morgan | Sharp Tudhope | Burley Castle Hawkins |
|---|---|---|---|---|
| Oct 2025 | 40.6% | 31% | 18.1% | 10.3% |
| Nov 2025 | 39.3% | 37.7% | 17.3% | 5.8% |
| Dec 2025 | 41.2% | 32.4% | 18.2% | 8.1% |
| Jan 2026 | 37% | 35.6% | 20% | 7.4% |
| Feb 2026 | 45.2% | 28.6% | 20.2% | 6% |
| Mar 2026 | 38.3% | 36.7% | 16.8% | 8.2% |
| Apr 2026 | 40.1% | 31.6% | 17.8% | 10.5% |
| May 2026 | 40.7% | 32% | 18% | 9.3% |
| Jun 2026 | 44.1% | 33.3% | 16.4% | 6.2% |
| Jul 2026 | 38.6% | 35.5% | 16.9% | 9% |
| Aug 2026 | 38.4% | 30.2% | 21.4% | 10.1% |
| Sep 2026 | 43.6% | 27.9% | 19.3% | 9.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.6% | 610 | 0% | +5.2 points | |
| 2, held 2nd | 27.9% | 390 | -18.8% | -2.3 points | |
| 3, held 3rd | 19.3% | 270 | -20.6% | -2.1 points | |
| 4, held 4th | 9.3% | 130 | -18.8% | -0.8 points |
43.6%
Held 1st. 610 estimated branded searches, 0% vs prior month. Share +5.2 points.
27.9%
Held 2nd. 390 estimated branded searches, -18.8% vs prior month. Share -2.3 points.
19.3%
Held 3rd. 270 estimated branded searches, -20.6% vs prior month. Share -2.1 points.
9.3%
Held 4th. 130 estimated branded searches, -18.8% vs prior month. Share -0.8 points.
Compare popularity between Holland Beckett and its closest rivals
Every comparison with Holland Beckett
16 comparisons
- Anderson Lloyd vs Holland Beckett
- Bell Gully vs Holland Beckett
- Chapman Tripp vs Holland Beckett
- Duncan Cotterill vs Holland Beckett
- Holland Beckett vs Lane Neave
- Holland Beckett vs Tompkins Wake
- Holland Beckett vs Wynn Williams
- Cooney Lees Morgan vs Holland Beckett
- Hesketh Henry vs Holland Beckett
- Greenwood Roche vs Holland Beckett
- Holland Beckett vs Sharp Tudhope
- Burley Castle Hawkins vs Holland Beckett
- Hamertons Lawyers vs Holland Beckett
- Holland Beckett vs Robinson Law
- Apogee Legal vs Holland Beckett
- Buddle McCleary Kennedy vs Holland Beckett
How has branded search demand for Holland Beckett changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Holland Beckett in New Zealand fell from 2K to 1.9K.
- Across the 12 months ending September 2026, Holland Beckett’s share of searches among Tauranga law firms in New Zealand increased from 40.6% to 43.6%.
- Across the 12 months ending September 2026, Holland Beckett’s share of searches among Tauranga law firms in New Zealand peaked at 45.2% in February 2026 and was lowest at 37% in January 2026.
How did search popularity change for New Zealand Tauranga law firms in September 2026?
4 changes
In September 2026, Holland Beckett gained share of searches among Tauranga law firms in New Zealand, from 38.4% to 43.6%.
In September 2026, Cooney Lees Morgan lost share of searches among Tauranga law firms in New Zealand, from 30.2% to 27.9%.
In September 2026, Sharp Tudhope lost share of searches among Tauranga law firms in New Zealand, from 21.4% to 19.3%.
In September 2026, Burley Castle Hawkins lost share of searches among Tauranga law firms in New Zealand, from 10.1% to 9.3%.
How are Holland Beckett’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Holland Beckett’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Holland Beckett
- holland beckett law
- holland beckett lawyers
- holland beckett solicitors
- holland beckett taupo
- holland beckett tauranga
- holland beckett whakatane
- hollandbeckett
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Where does Holland Beckett compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| national and regional law firms | 7th of 11 | 8.2% | Show ranking |
| Tauranga law firms | 1st of 4 | 43.6% | Shown above |
| Taupo law firms | 4th of 7 | 10.3% | Show ranking |
| Whakatane law firms | 2nd of 7 | 17.9% | Show ranking |
Is Holland Beckett your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.