Brandwave

How popular isHolland Beckett?

In September 2026, people searched for Holland Beckett by name about 1,870 times in New Zealand, an 8.8% decrease from the previous year. These searches made up 10.3% of all New Zealand taupo law firm searches, placing Holland Beckett fourth out of seven firms. When we asked both ChatGPT and Google AI Overviews about taupo law firms, Holland Beckett appeared in two of the three answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Holland Beckett is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. MMC LawShare of searches 35.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Grantham LawShare of searches 28.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Le Pine & Co TaupoShare of searches 12.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  4. Holland BeckettShare of searches 10.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Jensen Waymouth LawyersShare of searches 5.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

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Top taupo law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Holland Beckett was mentioned in two out of three: in two of the three ChatGPT answers. Holland Beckett is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cargill Stent Clarke Law1st
  2. MMC Law2nd
  3. Holland Beckett3rd
  4. Lake Taupō Law4th
  5. Le Pine & Co Taupo5th
  6. Grantham Law–
  7. Jensen Waymouth Lawyers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about taupo law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which taupo law firms compete with Holland Beckett?

Holland Beckett against taupo law firms in New Zealand, by month

Share of searches by month for MMC Law, Grantham Law, Le Pine & Co Taupo, Holland Beckett, Jensen Waymouth Lawyers, Lake Taupō Law, Cargill Stent Clarke Law. The figures are in the table below the chart.

View monthly share of searches table
MonthMMC LawGrantham LawLe Pine & Co TaupoHolland BeckettJensen Waymouth LawyersLake Taupō LawCargill Stent Clarke Law
Oct 202541.3%26.1%10.9%8.7%13%0%0%
Nov 202537%33.3%13%5.6%11.1%0%0%
Dec 202531%31%16.7%7.1%14.3%0%0%
Jan 202643.5%28.3%10.9%4.3%13%0%0%
Feb 202643.5%19.6%10.9%8.7%17.4%0%0%
Mar 202634%30%14%6%10%4%2%
Apr 202631.1%24.4%15.6%6.7%8.9%11.1%2.2%
May 202642.6%19.1%14.9%8.5%4.3%8.5%2.1%
Jun 202639.5%21.1%10.5%7.9%13.2%5.3%2.6%
Jul 202635.6%24.4%11.1%8.9%13.3%4.4%2.2%
Aug 202631.1%40%11.1%8.9%4.4%2.2%2.2%
Sep 202635.9%28.2%12.8%10.3%5.1%5.1%2.6%

  1. 1.MMC Law

    35.9%

    Moved from 2nd to 1st. 140 estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.Grantham Law

    28.2%

    Moved from 1st to 2nd. 110 estimated branded searches, -38.9% vs prior month. Share -11.8 points.

  3. 3.Le Pine & Co Taupo

    12.8%

    Held 3rd. 50 estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.Holland Beckett

    10.3%

    Held 4th. 40 estimated branded searches, 0% vs prior month. Share +1.4 points.

  5. 5.Jensen Waymouth Lawyers

    5.1%

    Held 5th. 20 estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.Lake Taupō Law

    5.1%

    Moved from 7th to 6th. 20 estimated branded searches, +100% vs prior month. Share +2.9 points.

  7. 7.Cargill Stent Clarke Law

    2.6%

    Moved from 6th to 7th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Holland Beckett and its closest rivals

Every comparison with Holland Beckett

16 comparisons

How has branded search demand for Holland Beckett changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Holland Beckett in New Zealand fell from 2K to 1.9K.
  • Across the 12 months ending September 2026, Holland Beckett’s share of searches among taupo law firms in New Zealand increased from 8.7% to 10.3%.
  • Across the 12 months ending September 2026, Holland Beckett’s share of searches among taupo law firms in New Zealand peaked at 10.3% in September 2026 and was lowest at 4.3% in January 2026.
  • Across the 12 months ending September 2026, Holland Beckett rose from 5th to 4th among taupo law firms in New Zealand.

How did search popularity change for New Zealand taupo law firms in September 2026?

6 changes

  1. In September 2026, MMC Law overtook Grantham Law to become the leader among taupo law firms in New Zealand, with 35.9% of the searches.

  2. In September 2026, Lake Taupō Law overtook Cargill Stent Clarke Law to rank 6th among taupo law firms in New Zealand, with 5.1% of the searches.

  3. In September 2026, Le Pine & Co Taupo gained share of searches among taupo law firms in New Zealand, from 11.1% to 12.8%.

  4. In September 2026, Holland Beckett gained share of searches among taupo law firms in New Zealand, from 8.9% to 10.3%.

  5. In September 2026, Jensen Waymouth Lawyers gained share of searches among taupo law firms in New Zealand, from 4.4% to 5.1%.

  6. In September 2026, Grantham Law lost share of searches among taupo law firms in New Zealand, from 40% to 28.2%.

How are Holland Beckett’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Holland Beckett’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Holland Beckett
  • holland beckett law
  • holland beckett lawyers
  • holland beckett solicitors
  • holland beckett taupo
  • holland beckett tauranga
  • holland beckett whakatane
  • hollandbeckett

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How the Brand Demand Index is measured

Where does Holland Beckett compete?

Holland Beckett is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
national and regional law firms7th of 118.2%Show ranking
Tauranga law firms1st of 443.6%Show ranking
Taupo law firms4th of 710.3%Shown above
Whakatane law firms2nd of 717.9%Show ranking
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