Holland Beckett vs Sharp Tudhope:Which is more popular?
In September 2026, Holland Beckett had more branded searches than Sharp Tudhope among Tauranga law firms in New Zealand. Holland Beckett had about 610 branded searches, while Sharp Tudhope had 270. Holland Beckett made up 43.6% of all Tauranga law firm searches we track, and Sharp Tudhope accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about Tauranga law firms, Holland Beckett and Sharp Tudhope each appeared in three of the four answers. Sharp Tudhope was mentioned before Holland Beckett in two out of three answers.
Who do people search for more?
Holland Beckett, about 2 searches for every 1 for Sharp Tudhope
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Sharp Tudhope, named ahead of Holland Beckett in 2 of 3 answers
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Top Tauranga law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Holland Beckett and Sharp Tudhope were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sharp Tudhope was listed before Holland Beckett in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Holland Beckett3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sharp Tudhope3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Cooney Lees Morgan2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Burley Castle Hawkins2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Tauranga law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best law firms in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best law firm in Tauranga, New Zealand for legal advice?”
Searched Google, AI Overview
“tauranga law firm”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family lawyer tauranga”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Holland Beckett or Sharp Tudhope more popular in search?
This chart shows how often people search Google for Holland Beckett and Sharp Tudhope by name. Each line represents a brand's share of searches for all four Tauranga law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Holland Beckett, Sharp Tudhope. The figures are in the table below the chart.
View monthly share of searches table
| Month | Holland Beckett | Cooney Lees Morgan | Sharp Tudhope | Burley Castle Hawkins |
|---|---|---|---|---|
| Oct 2025 | 40.6% | 31% | 18.1% | 10.3% |
| Nov 2025 | 39.3% | 37.7% | 17.3% | 5.8% |
| Dec 2025 | 41.2% | 32.4% | 18.2% | 8.1% |
| Jan 2026 | 37% | 35.6% | 20% | 7.4% |
| Feb 2026 | 45.2% | 28.6% | 20.2% | 6% |
| Mar 2026 | 38.3% | 36.7% | 16.8% | 8.2% |
| Apr 2026 | 40.1% | 31.6% | 17.8% | 10.5% |
| May 2026 | 40.7% | 32% | 18% | 9.3% |
| Jun 2026 | 44.1% | 33.3% | 16.4% | 6.2% |
| Jul 2026 | 38.6% | 35.5% | 16.9% | 9% |
| Aug 2026 | 38.4% | 30.2% | 21.4% | 10.1% |
| Sep 2026 | 43.6% | 27.9% | 19.3% | 9.3% |
How has the Holland Beckett and Sharp Tudhope comparison changed over the last 12 months?
3 findings
- Holland Beckett was ahead of Sharp Tudhope in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Holland Beckett’s share of searches among Tauranga law firms in New Zealand moved from 40.6% to 43.6%, and its estimated monthly branded searches moved from 630 to 610.
- Across the 12 months ending September 2026, Sharp Tudhope’s share of searches among Tauranga law firms in New Zealand moved from 18.1% to 19.3%, and its estimated monthly branded searches moved from 280 to 270.
How did search popularity change for New Zealand Tauranga law firms in September 2026?
2 changes
In September 2026, Holland Beckett gained share of searches among Tauranga law firms in New Zealand, from 38.4% to 43.6%.
In September 2026, Sharp Tudhope lost share of searches among Tauranga law firms in New Zealand, from 21.4% to 19.3%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Holland Beckett’s and Sharp Tudhope’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Holland Beckett
4 branded search terms
- Holland Beckett
- holland beckett law
- holland beckett lawyers
- holland beckett whakatane
Sharp Tudhope
3 branded search terms
- sharp tudhope
- sharp tudhope tauranga
- sharptudhope
Other head-to-heads among Tauranga law firms
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