Brandwave

How popular isBurley Castle Hawkins?

In September 2026, people searched for Burley Castle Hawkins by name about 280 times in New Zealand, a 15.2% decrease from the previous year. These searches made up 9.3% of all New Zealand Tauranga law firm searches, placing Burley Castle Hawkins fourth out of four firms. When we asked both ChatGPT and Google AI Overviews about Tauranga law firms, Burley Castle Hawkins appeared in two of the four answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Burley Castle Hawkins is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. Holland BeckettShare of searches 43.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. Cooney Lees MorganShare of searches 27.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. Sharp TudhopeShare of searches 19.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. Burley Castle HawkinsShare of searches 9.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top Tauranga law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Burley Castle Hawkins was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Burley Castle Hawkins is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sharp Tudhope1st
  2. Holland Beckett2nd
  3. Cooney Lees Morgan3rd
  4. Burley Castle Hawkins4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Holland Beckett3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sharp Tudhope3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cooney Lees Morgan2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Burley Castle Hawkins2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Tauranga law firms

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Tauranga law firms compete with Burley Castle Hawkins?

Burley Castle Hawkins against Tauranga law firms in New Zealand, by month

Share of searches by month for Holland Beckett, Cooney Lees Morgan, Sharp Tudhope, Burley Castle Hawkins. The figures are in the table below the chart.

View monthly share of searches table
MonthHolland BeckettCooney Lees MorganSharp TudhopeBurley Castle Hawkins
Oct 202540.6%31%18.1%10.3%
Nov 202539.3%37.7%17.3%5.8%
Dec 202541.2%32.4%18.2%8.1%
Jan 202637%35.6%20%7.4%
Feb 202645.2%28.6%20.2%6%
Mar 202638.3%36.7%16.8%8.2%
Apr 202640.1%31.6%17.8%10.5%
May 202640.7%32%18%9.3%
Jun 202644.1%33.3%16.4%6.2%
Jul 202638.6%35.5%16.9%9%
Aug 202638.4%30.2%21.4%10.1%
Sep 202643.6%27.9%19.3%9.3%

  1. 1.Holland Beckett

    43.6%

    Held 1st. 610 estimated branded searches, 0% vs prior month. Share +5.2 points.

  2. 2.Cooney Lees Morgan

    27.9%

    Held 2nd. 390 estimated branded searches, -18.8% vs prior month. Share -2.3 points.

  3. 3.Sharp Tudhope

    19.3%

    Held 3rd. 270 estimated branded searches, -20.6% vs prior month. Share -2.1 points.

  4. 4.Burley Castle Hawkins

    9.3%

    Held 4th. 130 estimated branded searches, -18.8% vs prior month. Share -0.8 points.

Compare popularity between Burley Castle Hawkins and its closest rivals

Every comparison with Burley Castle Hawkins

3 comparisons

How has branded search demand for Burley Castle Hawkins changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Burley Castle Hawkins in New Zealand fell from 330 to 280.
  • Across the 12 months ending September 2026, Burley Castle Hawkins’ share of searches among Tauranga law firms in New Zealand decreased from 10.3% to 9.3%.
  • Across the 12 months ending September 2026, Burley Castle Hawkins’ share of searches among Tauranga law firms in New Zealand peaked at 10.5% in April 2026 and was lowest at 5.8% in November 2025.

How did search popularity change for New Zealand Tauranga law firms in September 2026?

4 changes

  1. In September 2026, Holland Beckett gained share of searches among Tauranga law firms in New Zealand, from 38.4% to 43.6%.

  2. In September 2026, Cooney Lees Morgan lost share of searches among Tauranga law firms in New Zealand, from 30.2% to 27.9%.

  3. In September 2026, Sharp Tudhope lost share of searches among Tauranga law firms in New Zealand, from 21.4% to 19.3%.

  4. In September 2026, Burley Castle Hawkins lost share of searches among Tauranga law firms in New Zealand, from 10.1% to 9.3%.

How are Burley Castle Hawkins’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Burley Castle Hawkins’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • burley castle hawkins
  • burley castle hawkins lawyers

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How the Brand Demand Index is measured

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