Brandwave

How popular isCooney Lees Morgan?

In September 2026, people searched for Cooney Lees Morgan by name about 1,000 times in New Zealand, about the same as the previous year. These searches made up 27.9% of all New Zealand Tauranga law firm searches, placing Cooney Lees Morgan second out of four firms. When we asked both ChatGPT and Google AI Overviews about Tauranga law firms, Cooney Lees Morgan appeared in two of the four answers and was the third most recommended of the four.

Search and AI answers in September 2026

Cooney Lees Morgan is the second most searched of 4 competitors and the third most recommended in AI answers.

  1. Holland BeckettShare of searches 43.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. Cooney Lees MorganShare of searches 27.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. Sharp TudhopeShare of searches 19.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. Burley Castle HawkinsShare of searches 9.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top Tauranga law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Cooney Lees Morgan was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Cooney Lees Morgan is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sharp Tudhope1st
  2. Holland Beckett2nd
  3. Cooney Lees Morgan3rd
  4. Burley Castle Hawkins4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Holland Beckett3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sharp Tudhope3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cooney Lees Morgan2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Burley Castle Hawkins2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Tauranga law firms

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Tauranga law firms compete with Cooney Lees Morgan?

Cooney Lees Morgan against Tauranga law firms in New Zealand, by month

Share of searches by month for Holland Beckett, Cooney Lees Morgan, Sharp Tudhope, Burley Castle Hawkins. The figures are in the table below the chart.

View monthly share of searches table
MonthHolland BeckettCooney Lees MorganSharp TudhopeBurley Castle Hawkins
Oct 202540.6%31%18.1%10.3%
Nov 202539.3%37.7%17.3%5.8%
Dec 202541.2%32.4%18.2%8.1%
Jan 202637%35.6%20%7.4%
Feb 202645.2%28.6%20.2%6%
Mar 202638.3%36.7%16.8%8.2%
Apr 202640.1%31.6%17.8%10.5%
May 202640.7%32%18%9.3%
Jun 202644.1%33.3%16.4%6.2%
Jul 202638.6%35.5%16.9%9%
Aug 202638.4%30.2%21.4%10.1%
Sep 202643.6%27.9%19.3%9.3%
  1. Held 1st. 610 estimated branded searches, 0% vs prior month. Share +5.2 points.

  2. Held 2nd. 390 estimated branded searches, -18.8% vs prior month. Share -2.3 points.

  3. Held 3rd. 270 estimated branded searches, -20.6% vs prior month. Share -2.1 points.

  4. Held 4th. 130 estimated branded searches, -18.8% vs prior month. Share -0.8 points.

Compare popularity between Cooney Lees Morgan and its closest rivals

Every comparison with Cooney Lees Morgan

12 comparisons

How has branded search demand for Cooney Lees Morgan changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cooney Lees Morgan in New Zealand held steady at 1K.
  • Across the 12 months ending September 2026, Cooney Lees Morgan’s share of searches among Tauranga law firms in New Zealand decreased from 31% to 27.9%.
  • Across the 12 months ending September 2026, Cooney Lees Morgan’s share of searches among Tauranga law firms in New Zealand peaked at 37.7% in November 2025 and was lowest at 27.9% in September 2026.

How did search popularity change for New Zealand Tauranga law firms in September 2026?

4 changes
  1. In September 2026, Holland Beckett gained share of searches among Tauranga law firms in New Zealand, from 38.4% to 43.6%.

  2. In September 2026, Cooney Lees Morgan lost share of searches among Tauranga law firms in New Zealand, from 30.2% to 27.9%.

  3. In September 2026, Sharp Tudhope lost share of searches among Tauranga law firms in New Zealand, from 21.4% to 19.3%.

  4. In September 2026, Burley Castle Hawkins lost share of searches among Tauranga law firms in New Zealand, from 10.1% to 9.3%.

How are Cooney Lees Morgan’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Cooney Lees Morgan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cooney lees morgan
  • cooney lees morgan lawyers
  • cooney lees morgan tauranga
  • cooneyleesmorgan

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How the Brand Demand Index is measured

Where does Cooney Lees Morgan compete?

Cooney Lees Morgan is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
national and regional law firms9th of 114.4%Show ranking
Tauranga law firms2nd of 427.9%Shown above
Creator with pink hair and a pink jacket

Is Cooney Lees Morgan your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.