Brandwave

Cooney Lees Morgan vs Sharp Tudhope:Which is more popular?

In September 2026, Cooney Lees Morgan had more branded searches than Sharp Tudhope among Tauranga law firms in New Zealand. Cooney Lees Morgan had about 390 branded searches, while Sharp Tudhope had 270. Cooney Lees Morgan made up 27.9% of all Tauranga law firm searches we track, and Sharp Tudhope accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about Tauranga law firms, Sharp Tudhope appeared in three of the four answers and Cooney Lees Morgan in two. Sharp Tudhope was mentioned before Cooney Lees Morgan in every answer.

Among Tauranga law firms in New Zealand in September 2026

Who do people search for more?

Cooney Lees Morgan, about 44% more searches than Sharp Tudhope

Cooney Lees Morgan 390 searchesSharp Tudhope 270 searches

Who does AI mention more?

Sharp Tudhope, mentioned in 3 of 4 answers, Cooney Lees Morgan in 2

Sharp Tudhope in 3 of 4Cooney Lees Morgan in 2 of 4

Who does AI recommend more?

Sharp Tudhope, named ahead of Cooney Lees Morgan in every answer

Sharp Tudhope first in 3Cooney Lees Morgan never first

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Top Tauranga law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sharp Tudhope was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Cooney Lees Morgan was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Sharp Tudhope was listed before Cooney Lees Morgan in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sharp Tudhope1st
  2. Holland Beckett2nd
  3. Cooney Lees Morgan3rd
  4. Burley Castle Hawkins4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Holland Beckett3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sharp Tudhope3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cooney Lees Morgan2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Burley Castle Hawkins2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Tauranga law firms

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cooney Lees Morgan or Sharp Tudhope more popular in search?

This chart shows how often people search Google for Cooney Lees Morgan and Sharp Tudhope by name. Each line represents a brand's share of searches for all four Tauranga law firms we track, month by month, from searches in New Zealand.

Cooney Lees Morgan and Sharp Tudhope among Tauranga law firms in New Zealand, by month

Share of searches by month for Cooney Lees Morgan, Sharp Tudhope. The figures are in the table below the chart.

View monthly share of searches table
MonthHolland BeckettCooney Lees MorganSharp TudhopeBurley Castle Hawkins
Oct 202540.6%31%18.1%10.3%
Nov 202539.3%37.7%17.3%5.8%
Dec 202541.2%32.4%18.2%8.1%
Jan 202637%35.6%20%7.4%
Feb 202645.2%28.6%20.2%6%
Mar 202638.3%36.7%16.8%8.2%
Apr 202640.1%31.6%17.8%10.5%
May 202640.7%32%18%9.3%
Jun 202644.1%33.3%16.4%6.2%
Jul 202638.6%35.5%16.9%9%
Aug 202638.4%30.2%21.4%10.1%
Sep 202643.6%27.9%19.3%9.3%

How has the Cooney Lees Morgan and Sharp Tudhope comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga law firms in September 2026?

2 changes
  1. In September 2026, Cooney Lees Morgan lost share of searches among Tauranga law firms in New Zealand, from 30.2% to 27.9%.

  2. In September 2026, Sharp Tudhope lost share of searches among Tauranga law firms in New Zealand, from 21.4% to 19.3%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Cooney Lees Morgan’s and Sharp Tudhope’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cooney Lees Morgan

4 branded search terms

  • cooney lees morgan
  • cooney lees morgan lawyers
  • cooney lees morgan tauranga
  • cooneyleesmorgan

Sharp Tudhope

3 branded search terms

  • sharp tudhope
  • sharp tudhope tauranga
  • sharptudhope

How the Brand Demand Index is measured

Other head-to-heads among Tauranga law firms

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