Holland Beckett vs Le Pine & Co Taupo:Which is more popular?
In September 2026, Le Pine & Co Taupo had more branded searches than Holland Beckett among taupo law firms in New Zealand. Le Pine & Co Taupo had about 50 branded searches, while Holland Beckett had 40. Le Pine & Co Taupo made up 12.8% of all taupo law firm searches we track, and Holland Beckett accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about taupo law firms, Holland Beckett and Le Pine & Co Taupo each appeared in two of the three answers. Holland Beckett was mentioned before Le Pine & Co Taupo in two out of three answers.
Who do people search for more?
Le Pine & Co Taupo, about 25% more searches than Holland Beckett
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Holland Beckett, named ahead of Le Pine & Co Taupo in 2 of 3 answers
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Top taupo law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Holland Beckett and Le Pine & Co Taupo were each mentioned in two out of three: in two of the three ChatGPT answers. Holland Beckett was listed before Le Pine & Co Taupo in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
MMC Law3 of 3Named in 3 of 3 ChatGPT answers
Cargill Stent Clarke Law3 of 3Named in 3 of 3 ChatGPT answers- Le Pine & Co Taupo2 of 3Named in 2 of 3 ChatGPT answers
- Holland Beckett2 of 3Named in 2 of 3 ChatGPT answers
Lake Taupō Law2 of 3Named in 2 of 3 ChatGPT answers
Grantham Law0 of 3Named in 0 of 3 ChatGPT answers
Jensen Waymouth Lawyers0 of 3Named in 0 of 3 ChatGPT answers
See every answer about taupo law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Taupō, New Zealand?”
Asked ChatGPT
“What are the best law firms in Taupō, New Zealand?”
Asked ChatGPT
“What's the best law firm in Taupō, New Zealand for legal advice?”
Searched Google, AI Overview
“taupo law firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“taupo family lawyer”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Holland Beckett or Le Pine & Co Taupo more popular in search?
This chart shows how often people search Google for Holland Beckett and Le Pine & Co Taupo by name. Each line represents a brand's share of searches for all seven taupo law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Le Pine & Co Taupo, Holland Beckett. The figures are in the table below the chart.
View monthly share of searches table
| Month | MMC Law | Grantham Law | Le Pine & Co Taupo | Holland Beckett | Jensen Waymouth Lawyers | Lake Taupō Law | Cargill Stent Clarke Law |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 26.1% | 10.9% | 8.7% | 13% | 0% | 0% |
| Nov 2025 | 37% | 33.3% | 13% | 5.6% | 11.1% | 0% | 0% |
| Dec 2025 | 31% | 31% | 16.7% | 7.1% | 14.3% | 0% | 0% |
| Jan 2026 | 43.5% | 28.3% | 10.9% | 4.3% | 13% | 0% | 0% |
| Feb 2026 | 43.5% | 19.6% | 10.9% | 8.7% | 17.4% | 0% | 0% |
| Mar 2026 | 34% | 30% | 14% | 6% | 10% | 4% | 2% |
| Apr 2026 | 31.1% | 24.4% | 15.6% | 6.7% | 8.9% | 11.1% | 2.2% |
| May 2026 | 42.6% | 19.1% | 14.9% | 8.5% | 4.3% | 8.5% | 2.1% |
| Jun 2026 | 39.5% | 21.1% | 10.5% | 7.9% | 13.2% | 5.3% | 2.6% |
| Jul 2026 | 35.6% | 24.4% | 11.1% | 8.9% | 13.3% | 4.4% | 2.2% |
| Aug 2026 | 31.1% | 40% | 11.1% | 8.9% | 4.4% | 2.2% | 2.2% |
| Sep 2026 | 35.9% | 28.2% | 12.8% | 10.3% | 5.1% | 5.1% | 2.6% |
How has the Holland Beckett and Le Pine & Co Taupo comparison changed over the last 12 months?
3 findings
- Le Pine & Co Taupo was ahead of Holland Beckett in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Holland Beckett’s share of searches among taupo law firms in New Zealand moved from 8.7% to 10.3%, and its estimated monthly branded searches held steady at 40.
- Across the 12 months ending September 2026, Le Pine & Co Taupo’s share of searches among taupo law firms in New Zealand moved from 10.9% to 12.8%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand taupo law firms in September 2026?
2 changes
In September 2026, Le Pine & Co Taupo gained share of searches among taupo law firms in New Zealand, from 11.1% to 12.8%.
In September 2026, Holland Beckett gained share of searches among taupo law firms in New Zealand, from 8.9% to 10.3%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Holland Beckett’s and Le Pine & Co Taupo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Holland Beckett
7 branded search terms
- Holland Beckett
- holland beckett law
- holland beckett lawyers
- holland beckett solicitors
- holland beckett taupo
- holland beckett whakatane
- hollandbeckett
Le Pine & Co Taupo
1 branded search term
- le pine & co taupo
Other head-to-heads among taupo law firms
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