Brandwave

Grantham Law vs MMC Law:Which is more popular?

In September 2026, MMC Law had more branded searches than Grantham Law among taupo law firms in New Zealand. MMC Law had about 140 branded searches, while Grantham Law had 110. MMC Law made up 35.9% of all taupo law firm searches we track, and Grantham Law accounted for 28.2%. When we asked ChatGPT and Google AI Overviews about taupo law firms, MMC Law appeared in all three answers and Grantham Law in none.

Among taupo law firms in New Zealand in September 2026

Who do people search for more?

MMC Law, about 27% more searches than Grantham Law

MMC Law 140 searchesGrantham Law 110 searches

Who does AI mention more?

MMC Law, mentioned in every answer we collected

MMC Law in 3 of 3Grantham Law in 0 of 3

Who does AI recommend more?

MMC Law, the only one of the two named

MMC Law first in 3Grantham Law never named

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Top taupo law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, MMC Law appeared in all three answers. Grantham Law did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cargill Stent Clarke Law1st
  2. MMC Law2nd
  3. Holland Beckett3rd
  4. Lake Taupō Law4th
  5. Le Pine & Co Taupo5th
  6. Grantham Law–
  7. Jensen Waymouth Lawyers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about taupo law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Grantham Law or MMC Law more popular in search?

This chart shows how often people search Google for Grantham Law and MMC Law by name. Each line represents a brand's share of searches for all seven taupo law firms we track, month by month, from searches in New Zealand.

Grantham Law and MMC Law among taupo law firms in New Zealand, by month

Share of searches by month for MMC Law, Grantham Law. The figures are in the table below the chart.

View monthly share of searches table
MonthMMC LawGrantham LawLe Pine & Co TaupoHolland BeckettJensen Waymouth LawyersLake Taupō LawCargill Stent Clarke Law
Oct 202541.3%26.1%10.9%8.7%13%0%0%
Nov 202537%33.3%13%5.6%11.1%0%0%
Dec 202531%31%16.7%7.1%14.3%0%0%
Jan 202643.5%28.3%10.9%4.3%13%0%0%
Feb 202643.5%19.6%10.9%8.7%17.4%0%0%
Mar 202634%30%14%6%10%4%2%
Apr 202631.1%24.4%15.6%6.7%8.9%11.1%2.2%
May 202642.6%19.1%14.9%8.5%4.3%8.5%2.1%
Jun 202639.5%21.1%10.5%7.9%13.2%5.3%2.6%
Jul 202635.6%24.4%11.1%8.9%13.3%4.4%2.2%
Aug 202631.1%40%11.1%8.9%4.4%2.2%2.2%
Sep 202635.9%28.2%12.8%10.3%5.1%5.1%2.6%

How has the Grantham Law and MMC Law comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Grantham Law took it in August 2026, MMC Law took it in September 2026.
  • Across the 12 months ending September 2026, Grantham Law’s share of searches among taupo law firms in New Zealand moved from 26.1% to 28.2%, and its estimated monthly branded searches moved from 120 to 110.
  • Across the 12 months ending September 2026, MMC Law’s share of searches among taupo law firms in New Zealand moved from 41.3% to 35.9%, and its estimated monthly branded searches moved from 190 to 140.

How did search popularity change for New Zealand taupo law firms in September 2026?

2 changes

  1. In September 2026, MMC Law overtook Grantham Law to become the leader among taupo law firms in New Zealand, with 35.9% of the searches.

  2. In September 2026, Grantham Law lost share of searches among taupo law firms in New Zealand, from 40% to 28.2%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Grantham Law’s and MMC Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grantham Law

2 branded search terms

  • grantham law
  • grantham law taupo

MMC Law

3 branded search terms

  • mmc law
  • mmc law taupo
  • mmclaw

How the Brand Demand Index is measured

Other head-to-heads among taupo law firms

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