Brandwave

How popular isHolland Beckett?

In September 2026, people searched for Holland Beckett by name about 1,870 times in New Zealand, an 8.8% decrease from the previous year. These searches made up 17.9% of all New Zealand whakatane law firm searches, placing Holland Beckett second out of seven firms. When we asked both ChatGPT and Google AI Overviews about whakatane law firms, Holland Beckett appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Holland Beckett is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. Hamertons LawyersShare of searches 35.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. Holland BeckettShare of searches 17.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Robinson LawShare of searches 17.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. Apogee LegalShare of searches 12.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Buddle McCleary KennedyShare of searches 10.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+2 more

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Top whakatane law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Holland Beckett appeared in all four answers. Holland Beckett is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apogee Legal1st
  2. Holland Beckett2nd
  3. Robinson Law3rd
  4. Hamertons Lawyers4th
  5. Gowing & Co Lawyers5th
  6. Buddle McCleary Kennedy–
  7. Eastbay Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Holland Beckett4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Robinson Law4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Apogee Legal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gowing & Co Lawyers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hamertons Lawyers1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Buddle McCleary Kennedy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Eastbay Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about whakatane law firms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which whakatane law firms compete with Holland Beckett?

Holland Beckett against whakatane law firms in New Zealand, by month

Share of searches by month for Hamertons Lawyers, Holland Beckett, Robinson Law, Apogee Legal, Buddle McCleary Kennedy, Eastbay Law. The figures are in the table below the chart.

View monthly share of searches table
MonthHamertons LawyersHolland BeckettRobinson LawApogee LegalBuddle McCleary KennedyEastbay LawGowing & Co Lawyers
Oct 202533.3%17.5%15.9%12.7%14.3%6.3%0%
Nov 202535.7%17.9%17.9%14.3%8.9%5.4%0%
Dec 202535.6%20%13.3%11.1%15.6%4.4%0%
Jan 202632.7%20%18.2%10.9%12.7%5.5%0%
Feb 202640.4%17.5%15.8%12.3%5.3%7%1.8%
Mar 202637.1%19.4%16.1%12.9%8.1%6.5%0%
Apr 202635.6%22.2%13.3%13.3%11.1%4.4%0%
May 202632.4%10.8%18.9%21.6%10.8%5.4%0%
Jun 202634.3%14.3%20%11.4%14.3%5.7%0%
Jul 202628.6%14.3%17.1%11.4%20%8.6%0%
Aug 202631.6%15.8%21.1%15.8%10.5%5.3%0%
Sep 202635.9%17.9%17.9%12.8%10.3%5.1%0%

  1. 1.Hamertons Lawyers

    35.9%

    Held 1st. 140 estimated branded searches, +16.7% vs prior month. Share +4.3 points.

  2. 2.Holland Beckett

    17.9%

    Moved from 4th to 2nd. 70 estimated branded searches, +16.7% vs prior month. Share +2.2 points.

  3. 3.Robinson Law

    17.9%

    Moved from 2nd to 3rd. 70 estimated branded searches, -12.5% vs prior month. Share -3.1 points.

  4. 4.Apogee Legal

    12.8%

    Moved from 3rd to 4th. 50 estimated branded searches, -16.7% vs prior month. Share -3 points.

  5. 5.Buddle McCleary Kennedy

    10.3%

    Held 5th. 40 estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Eastbay Law

    5.1%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Gowing & Co Lawyers

    0%

    Held 7th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Holland Beckett and its closest rivals

Every comparison with Holland Beckett

16 comparisons

How has branded search demand for Holland Beckett changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Holland Beckett in New Zealand fell from 2K to 1.9K.
  • Across the 12 months ending September 2026, Holland Beckett’s share of searches among whakatane law firms in New Zealand peaked at 22.2% in April 2026 and was lowest at 10.8% in May 2026.

How did search popularity change for New Zealand whakatane law firms in September 2026?

6 changes

  1. In September 2026, Holland Beckett overtook Robinson Law and Apogee Legal to rank 2nd among whakatane law firms in New Zealand, with 17.9% of the searches.

  2. In September 2026, Hamertons Lawyers gained share of searches among whakatane law firms in New Zealand, from 31.6% to 35.9%.

  3. In September 2026, Robinson Law lost share of searches among whakatane law firms in New Zealand, from 21.1% to 17.9%.

  4. In September 2026, Apogee Legal lost share of searches among whakatane law firms in New Zealand, from 15.8% to 12.8%.

  5. Estimated monthly branded searches for Buddle McCleary Kennedy in New Zealand fell 55.6% over 12 measured months, from 90 to 40 in September 2026.

  6. Estimated monthly branded searches for Eastbay Law in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.

How are Holland Beckett’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Holland Beckett’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Holland Beckett
  • holland beckett law
  • holland beckett lawyers
  • holland beckett solicitors
  • holland beckett taupo
  • holland beckett tauranga
  • holland beckett whakatane
  • hollandbeckett

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How the Brand Demand Index is measured

Where does Holland Beckett compete?

Holland Beckett is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
national and regional law firms7th of 118.2%Show ranking
Tauranga law firms1st of 443.6%Show ranking
Taupo law firms4th of 710.3%Show ranking
Whakatane law firms2nd of 717.9%Shown above
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