How popular isApogee Legal?
In September 2026, people searched for Apogee Legal by name about 150 times in New Zealand, about the same as the previous year. These searches made up 12.8% of all New Zealand whakatane law firm searches, placing Apogee Legal fourth out of seven firms. When we asked both ChatGPT and Google AI Overviews about whakatane law firms, Apogee Legal appeared in three of the four answers and was the most recommended of the seven.
Apogee Legal is the fourth most searched of 7 competitors and the most recommended in AI answers.
Hamertons LawyersShare of searches 35.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
Holland BeckettShare of searches 17.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Robinson LawShare of searches 17.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
Apogee LegalShare of searches 12.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Buddle McCleary KennedyShare of searches 10.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top whakatane law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Apogee Legal was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Apogee Legal is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Holland Beckett4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Robinson Law4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Apogee Legal3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Gowing & Co Lawyers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hamertons Lawyers1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Buddle McCleary Kennedy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Eastbay Law0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about whakatane law firms
4 answers
Asked ChatGPT
“Which law firm should I hire in Whakatāne, New Zealand?”
Asked ChatGPT
“What are the best law firms in Whakatāne, New Zealand?”
Asked ChatGPT
“What's the best law firm in Whakatāne, New Zealand for legal help?”
Searched Google, AI Overview
“lawyers whakatane”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family lawyer whakatane”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which whakatane law firms compete with Apogee Legal?
Share of searches by month for Hamertons Lawyers, Holland Beckett, Robinson Law, Apogee Legal, Buddle McCleary Kennedy, Eastbay Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hamertons Lawyers | Holland Beckett | Robinson Law | Apogee Legal | Buddle McCleary Kennedy | Eastbay Law | Gowing & Co Lawyers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 17.5% | 15.9% | 12.7% | 14.3% | 6.3% | 0% |
| Nov 2025 | 35.7% | 17.9% | 17.9% | 14.3% | 8.9% | 5.4% | 0% |
| Dec 2025 | 35.6% | 20% | 13.3% | 11.1% | 15.6% | 4.4% | 0% |
| Jan 2026 | 32.7% | 20% | 18.2% | 10.9% | 12.7% | 5.5% | 0% |
| Feb 2026 | 40.4% | 17.5% | 15.8% | 12.3% | 5.3% | 7% | 1.8% |
| Mar 2026 | 37.1% | 19.4% | 16.1% | 12.9% | 8.1% | 6.5% | 0% |
| Apr 2026 | 35.6% | 22.2% | 13.3% | 13.3% | 11.1% | 4.4% | 0% |
| May 2026 | 32.4% | 10.8% | 18.9% | 21.6% | 10.8% | 5.4% | 0% |
| Jun 2026 | 34.3% | 14.3% | 20% | 11.4% | 14.3% | 5.7% | 0% |
| Jul 2026 | 28.6% | 14.3% | 17.1% | 11.4% | 20% | 8.6% | 0% |
| Aug 2026 | 31.6% | 15.8% | 21.1% | 15.8% | 10.5% | 5.3% | 0% |
| Sep 2026 | 35.9% | 17.9% | 17.9% | 12.8% | 10.3% | 5.1% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 140 | +16.7% | +4.3 points | |
| 2, moved from 4th to 2nd | 17.9% | 70 | +16.7% | +2.2 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 17.9% | 70 | -12.5% | -3.1 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 12.8% | 50 | -16.7% | -3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10.3% | 40 | 0% | -0.3 points | |
| 6, held 6th | 5.1% | 20 | 0% | -0.1 points | |
| 7, held 7th | 0% | 0 | — | 0 points |
35.9%
Held 1st. 140 estimated branded searches, +16.7% vs prior month. Share +4.3 points.
17.9%
Moved from 4th to 2nd. 70 estimated branded searches, +16.7% vs prior month. Share +2.2 points.
17.9%
Moved from 2nd to 3rd. 70 estimated branded searches, -12.5% vs prior month. Share -3.1 points.
12.8%
Moved from 3rd to 4th. 50 estimated branded searches, -16.7% vs prior month. Share -3 points.
10.3%
Held 5th. 40 estimated branded searches, 0% vs prior month. Share -0.3 points.
5.1%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.
Held 7th. 0 estimated branded searches, — vs prior month. Share 0 points.
Compare popularity between Apogee Legal and its closest rivals
Every comparison with Apogee Legal
4 comparisons
How has branded search demand for Apogee Legal changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Apogee Legal in New Zealand held steady at 150.
- Across the 12 months ending September 2026, Apogee Legal’s share of searches among whakatane law firms in New Zealand peaked at 21.6% in May 2026 and was lowest at 10.9% in January 2026.
- Across the 12 months ending September 2026, Apogee Legal rose from 5th to 4th among whakatane law firms in New Zealand.
How did search popularity change for New Zealand whakatane law firms in September 2026?
6 changes
In September 2026, Holland Beckett overtook Robinson Law and Apogee Legal to rank 2nd among whakatane law firms in New Zealand, with 17.9% of the searches.
In September 2026, Hamertons Lawyers gained share of searches among whakatane law firms in New Zealand, from 31.6% to 35.9%.
In September 2026, Robinson Law lost share of searches among whakatane law firms in New Zealand, from 21.1% to 17.9%.
In September 2026, Apogee Legal lost share of searches among whakatane law firms in New Zealand, from 15.8% to 12.8%.
Estimated monthly branded searches for Buddle McCleary Kennedy in New Zealand fell 55.6% over 12 measured months, from 90 to 40 in September 2026.
Estimated monthly branded searches for Eastbay Law in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.
How are Apogee Legal’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Apogee Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- apogee legal
- apogee legal whakatane
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