Brandwave

How popular isFisher-Price?

In September 2026, people searched for Fisher-Price by name about 1,410 times in New Zealand, a 9% decrease from the previous year. These searches made up 69.4% of all New Zealand metal detector brand searches, placing Fisher-Price first out of four brands. When we asked both ChatGPT and Google AI Overviews about metal detector brands, Fisher-Price appeared in one of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Fisher-Price is the most searched of 4 competitors and the fourth most recommended in AI answers.

  1. Fisher-PriceShare of searches 69.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. GarrettShare of searches 16.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. MinelabShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. NoktaShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top metal detector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher-Price was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fisher-Price is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Minelab1st
  2. Nokta2nd
  3. Garrett3rd
  4. Fisher-Price4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Minelab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garrett4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nokta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher-Price1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metal detector brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which metal detector brands compete with Fisher-Price?

Fisher-Price against metal detector brands in New Zealand, by month

Share of searches by month for Fisher-Price, Garrett, Minelab. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher-PriceGarrettMinelabNokta
Oct 202573%11.7%14.1%1.2%
Nov 202578.1%9.3%10.9%1.6%
Dec 202574.9%9.7%14.3%1.1%
Jan 202665.2%14.5%18.1%2.2%
Feb 202661.9%18.3%18.3%1.6%
Mar 202668.1%14.1%16.3%1.5%
Apr 202667.5%14.5%15.4%2.6%
May 202659.6%25.7%13.2%1.5%
Jun 202658.1%21.7%17.8%2.3%
Jul 202662.2%15.7%19.7%2.4%
Aug 202669.1%13.2%16.4%1.3%
Sep 202669.4%16.7%12.5%1.4%

  1. 1.Fisher-Price

    69.4%

    Held 1st. 1K estimated branded searches, -4.8% vs prior month. Share +0.4 points.

  2. 2.Garrett

    16.7%

    Moved from 3rd to 2nd. 240 estimated branded searches, +20% vs prior month. Share +3.5 points.

  3. 3.Minelab

    12.5%

    Moved from 2nd to 3rd. 180 estimated branded searches, -28% vs prior month. Share -3.9 points.

  4. 4.Nokta

    1.4%

    Held 4th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Fisher-Price and its closest rivals

Every comparison with Fisher-Price

22 comparisons

How has branded search demand for Fisher-Price changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher-Price in New Zealand fell from 1.6K to 1.4K.
  • Across the 12 months ending September 2026, Fisher-Price’s share of searches among metal detector brands in New Zealand decreased from 73% to 69.4%.
  • Across the 12 months ending September 2026, Fisher-Price’s share of searches among metal detector brands in New Zealand peaked at 78.1% in November 2025 and was lowest at 58.1% in June 2026.

How did search popularity change for New Zealand metal detector brands in September 2026?

3 changes

  1. In September 2026, Garrett overtook Minelab to rank 2nd among metal detector brands in New Zealand, with 16.7% of the searches.

  2. In September 2026, Minelab lost share of searches among metal detector brands in New Zealand, from 16.4% to 12.5%.

  3. Fisher-Price’s share of searches among metal detector brands in New Zealand has gained ground for 3 months in a row, from 58.1% to 69.4% in September 2026.

How are Fisher-Price’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Fisher-Price’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bus fisher price
  • fisher price
  • fisher price cars
  • fisher price castle
  • fisher price dj
  • fisher price farm
  • fisher price set
  • fisher price toy
  • fisher price walker
  • fisherprice
  • fisherprice set
  • fisherprice toy

How the Brand Demand Index is measured

Who owns Fisher-Price?

Fisher-Price is owned by Mattel. Brandwave also tracks Barbie and Hot Wheels, owned by the same company, in New Zealand.

Do you work for Fisher-Price? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Fisher-Price compete?

Fisher-Price is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Toy brands6th of 121.1%Show ranking
Play kitchen brands4th of 84.1%Show ranking
Dollhouse brands2nd of 729.7%Show ranking
Farm animals brands1st of 632.1%Show ranking
Metal detector brands1st of 469.4%Shown above
Creator with pink hair and a pink jacket

Is Fisher-Price your brand?

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