Metal detector brands in New Zealand:Which are most popular?
In September 2026, Fisher-Price was the most searched metal detector brand in New Zealand, accounting for 69.4% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Minelab showed up in every answer. Minelab was recommended most often, coming first in three out of four responses that gave a list.
Fisher-PriceShare of searches 69.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
GarrettShare of searches 16.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
MinelabShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NoktaShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top metal detector brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Minelab appeared every time. Minelab was recommended most often, coming first in three out of four answers that gave a list. Nokta was second, and Garrett was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Minelab1st
- Nokta2nd
- Garrett3rd
- Fisher-Price4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Minelab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garrett4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nokta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher-Price1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about metal detector brands
5 answers
Asked ChatGPT
“Which metal detector brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best metal detector brands in New Zealand?”
Asked ChatGPT
“What's the best metal detector brand in New Zealand for treasure hunting?”
Searched Google, AI Overview
“metal detector nz”
Searched Google, AI Overview
“gold detector nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which metal detector brands do people search for most?
This chart shows how often people search Google for each metal detector brand by name. Each line represents a brand's share of searches for all four metal detector brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher-Price, Garrett, Minelab. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher-Price | Garrett | Minelab | Nokta |
|---|---|---|---|---|
| Oct 2025 | 73% | 11.7% | 14.1% | 1.2% |
| Nov 2025 | 78.1% | 9.3% | 10.9% | 1.6% |
| Dec 2025 | 74.9% | 9.7% | 14.3% | 1.1% |
| Jan 2026 | 65.2% | 14.5% | 18.1% | 2.2% |
| Feb 2026 | 61.9% | 18.3% | 18.3% | 1.6% |
| Mar 2026 | 68.1% | 14.1% | 16.3% | 1.5% |
| Apr 2026 | 67.5% | 14.5% | 15.4% | 2.6% |
| May 2026 | 59.6% | 25.7% | 13.2% | 1.5% |
| Jun 2026 | 58.1% | 21.7% | 17.8% | 2.3% |
| Jul 2026 | 62.2% | 15.7% | 19.7% | 2.4% |
| Aug 2026 | 69.1% | 13.2% | 16.4% | 1.3% |
| Sep 2026 | 69.4% | 16.7% | 12.5% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.4% | 1K | -4.8% | +0.4 points | |
| 2, moved from 3rd to 2nd | 16.7% | 240 | +20% | +3.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 12.5% | 180 | -28% | -3.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 1.4% | 20 | 0% | +0.1 points |
69.4%
Held 1st. 1K estimated branded searches, -4.8% vs prior month. Share +0.4 points.
2.
Garrett16.7%
Moved from 3rd to 2nd. 240 estimated branded searches, +20% vs prior month. Share +3.5 points.
3.
Minelab12.5%
Moved from 2nd to 3rd. 180 estimated branded searches, -28% vs prior month. Share -3.9 points.
4.
Nokta1.4%
Held 4th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among metal detector brands in New Zealand?
4 brands
In September 2026, Fisher-Price was the most searched among metal detector brands in New Zealand, with an estimated 1K branded searches, 69.4% of all searches for the four we track. Garrett is in 2nd place, 52.8 percentage points behind at 16.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Fisher-Price | 73% → 69.4% | 78.1%Nov 2025 | 58.1%Jun 2026 | 1st |
| Garrett | 11.7% → 16.7% | 25.7%May 2026 | 9.3%Nov 2025 | 3rd → 2nd |
| Minelab | 14.1% → 12.5% | 19.7%Jul 2026 | 10.9%Nov 2025 | 2nd → 3rd |
| Nokta | 1.2% → 1.4% | 2.6%Apr 2026 | 1.1%Dec 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Fisher-Price’s share of searches among metal detector brands in New Zealand decreased from 73% to 69.4%.
- Across the 12 months ending September 2026, Garrett’s share of searches among metal detector brands in New Zealand increased from 11.7% to 16.7%.
- Across the 12 months ending September 2026, Minelab’s share of searches among metal detector brands in New Zealand decreased from 14.1% to 12.5%.
- Across the 12 months ending September 2026, Fisher-Price’s share of searches among metal detector brands in New Zealand peaked at 78.1% in November 2025 and was lowest at 58.1% in June 2026.
- Across the 12 months ending September 2026, Garrett’s share of searches among metal detector brands in New Zealand peaked at 25.7% in May 2026 and was lowest at 9.3% in November 2025.
- Across the 12 months ending September 2026, Minelab’s share of searches among metal detector brands in New Zealand peaked at 19.7% in July 2026 and was lowest at 10.9% in November 2025.
- Across the 12 months ending September 2026, Nokta’s share of searches among metal detector brands in New Zealand peaked at 2.6% in April 2026 and was lowest at 1.1% in December 2025.
- Across the 12 months ending September 2026, Garrett rose from 3rd to 2nd among metal detector brands in New Zealand.
- Across the 12 months ending September 2026, Minelab fell from 2nd to 3rd among metal detector brands in New Zealand.
- Across the 12 months ending September 2026, Nokta held steady: its share of searches among metal detector brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand metal detector brands in September 2026?
3 changes
In September 2026, Garrett overtook Minelab to rank 2nd among metal detector brands in New Zealand, with 16.7% of the searches.
In September 2026, Minelab lost share of searches among metal detector brands in New Zealand, from 16.4% to 12.5%.
Fisher-Price’s share of searches among metal detector brands in New Zealand has gained ground for 3 months in a row, from 58.1% to 69.4% in September 2026.
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