How popular isMinelab?
In September 2026, people searched for Minelab by name about 180 times in New Zealand, a 21.7% decrease from the previous year. These searches made up 12.5% of all New Zealand metal detector brand searches, placing Minelab third out of four brands. When we asked both ChatGPT and Google AI Overviews about metal detector brands, Minelab appeared in all answers and was the most recommended of the four.
Minelab is the third most searched of 4 competitors and the most recommended in AI answers.
Fisher-PriceShare of searches 69.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
GarrettShare of searches 16.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
MinelabShare of searches 12.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
NoktaShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top metal detector brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Minelab appeared in all five answers. Minelab is the most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Minelab1st
- Nokta2nd
- Garrett3rd
- Fisher-Price4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Minelab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garrett4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nokta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher-Price1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about metal detector brands
5 answers
Asked ChatGPT
“Which metal detector brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best metal detector brands in New Zealand?”
Asked ChatGPT
“What's the best metal detector brand in New Zealand for treasure hunting?”
Searched Google, AI Overview
“metal detector nz”
Searched Google, AI Overview
“gold detector nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which metal detector brands compete with Minelab?
Share of searches by month for Fisher-Price, Garrett, Minelab. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher-Price | Garrett | Minelab | Nokta |
|---|---|---|---|---|
| Oct 2025 | 73% | 11.7% | 14.1% | 1.2% |
| Nov 2025 | 78.1% | 9.3% | 10.9% | 1.6% |
| Dec 2025 | 74.9% | 9.7% | 14.3% | 1.1% |
| Jan 2026 | 65.2% | 14.5% | 18.1% | 2.2% |
| Feb 2026 | 61.9% | 18.3% | 18.3% | 1.6% |
| Mar 2026 | 68.1% | 14.1% | 16.3% | 1.5% |
| Apr 2026 | 67.5% | 14.5% | 15.4% | 2.6% |
| May 2026 | 59.6% | 25.7% | 13.2% | 1.5% |
| Jun 2026 | 58.1% | 21.7% | 17.8% | 2.3% |
| Jul 2026 | 62.2% | 15.7% | 19.7% | 2.4% |
| Aug 2026 | 69.1% | 13.2% | 16.4% | 1.3% |
| Sep 2026 | 69.4% | 16.7% | 12.5% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.4% | 1K | -4.8% | +0.4 points | |
| 2, moved from 3rd to 2nd | 16.7% | 240 | +20% | +3.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 12.5% | 180 | -28% | -3.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 1.4% | 20 | 0% | +0.1 points |
69.4%
Held 1st. 1K estimated branded searches, -4.8% vs prior month. Share +0.4 points.
2.
Garrett16.7%
Moved from 3rd to 2nd. 240 estimated branded searches, +20% vs prior month. Share +3.5 points.
3.
Minelab12.5%
Moved from 2nd to 3rd. 180 estimated branded searches, -28% vs prior month. Share -3.9 points.
4.
Nokta1.4%
Held 4th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Minelab and its closest rivals
Every comparison with Minelab
2 comparisons
How has branded search demand for Minelab changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Minelab in New Zealand fell from 230 to 180.
- Across the 12 months ending September 2026, Minelab’s share of searches among metal detector brands in New Zealand decreased from 14.1% to 12.5%.
- Across the 12 months ending September 2026, Minelab’s share of searches among metal detector brands in New Zealand peaked at 19.7% in July 2026 and was lowest at 10.9% in November 2025.
- Across the 12 months ending September 2026, Minelab fell from 2nd to 3rd among metal detector brands in New Zealand.
How did search popularity change for New Zealand metal detector brands in September 2026?
3 changes
In September 2026, Garrett overtook Minelab to rank 2nd among metal detector brands in New Zealand, with 16.7% of the searches.
In September 2026, Minelab lost share of searches among metal detector brands in New Zealand, from 16.4% to 12.5%.
Fisher-Price’s share of searches among metal detector brands in New Zealand has gained ground for 3 months in a row, from 58.1% to 69.4% in September 2026.
How are Minelab’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Minelab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- minelab
- minelab metal detector
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