Minelab vs Nokta:Which is more popular?
In September 2026, Minelab had more branded searches than Nokta among metal detector brands in New Zealand. Minelab had about 180 branded searches, while Nokta had 20. Minelab made up 12.5% of all metal detector brand searches we track, and Nokta accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about metal detector brands, Minelab appeared in all five answers and Nokta in four. Minelab was mentioned before Nokta in three out of four answers.
Who do people search for more?
Minelab, about 9 searches for every 1 for Nokta
Who does AI mention more?
Minelab, mentioned in every answer we collected
Who does AI recommend more?
Minelab, named ahead of Nokta in 3 of 4 answers
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Top metal detector brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Minelab appeared in all five answers. Nokta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Minelab was listed before Nokta in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Minelab1st
Nokta2nd
Garrett3rd
Fisher-Price4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Minelab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garrett4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nokta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher-Price1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about metal detector brands
5 answers
Asked ChatGPT
“Which metal detector brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best metal detector brands in New Zealand?”
Asked ChatGPT
“What's the best metal detector brand in New Zealand for treasure hunting?”
Searched Google, AI Overview
“metal detector nz”
Searched Google, AI Overview
“gold detector nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Minelab or Nokta more popular in search?
This chart shows how often people search Google for Minelab and Nokta by name. Each line represents a brand's share of searches for all four metal detector brands we track, month by month, from searches in New Zealand.
Share of searches by month for Minelab, Nokta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher-Price | Garrett | Minelab | Nokta |
|---|---|---|---|---|
| Oct 2025 | 73% | 11.7% | 14.1% | 1.2% |
| Nov 2025 | 78.1% | 9.3% | 10.9% | 1.6% |
| Dec 2025 | 74.9% | 9.7% | 14.3% | 1.1% |
| Jan 2026 | 65.2% | 14.5% | 18.1% | 2.2% |
| Feb 2026 | 61.9% | 18.3% | 18.3% | 1.6% |
| Mar 2026 | 68.1% | 14.1% | 16.3% | 1.5% |
| Apr 2026 | 67.5% | 14.5% | 15.4% | 2.6% |
| May 2026 | 59.6% | 25.7% | 13.2% | 1.5% |
| Jun 2026 | 58.1% | 21.7% | 17.8% | 2.3% |
| Jul 2026 | 62.2% | 15.7% | 19.7% | 2.4% |
| Aug 2026 | 69.1% | 13.2% | 16.4% | 1.3% |
| Sep 2026 | 69.4% | 16.7% | 12.5% | 1.4% |
How has the Minelab and Nokta comparison changed over the last 12 months?
3 findings
- Minelab was ahead of Nokta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Minelab’s share of searches among metal detector brands in New Zealand moved from 14.1% to 12.5%, and its estimated monthly branded searches moved from 230 to 180.
- Across the 12 months ending September 2026, Nokta’s share of searches among metal detector brands in New Zealand moved from 1.2% to 1.4%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand metal detector brands in September 2026?
2 changes
In September 2026, Garrett overtook Minelab to rank 2nd among metal detector brands in New Zealand, with 16.7% of the searches.
In September 2026, Minelab lost share of searches among metal detector brands in New Zealand, from 16.4% to 12.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Minelab’s and Nokta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among metal detector brands
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