Brandwave

Fisher-Price vs Minelab:Which is more popular?

In September 2026, Fisher-Price had more branded searches than Minelab among metal detector brands in New Zealand. Fisher-Price had about 1,000 branded searches, while Minelab had 180. Fisher-Price made up 69.4% of all metal detector brand searches we track, and Minelab accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about metal detector brands, Minelab appeared in all five answers and Fisher-Price in one. Minelab was mentioned before Fisher-Price in every answer.

Among metal detector brands in New Zealand in September 2026

Who do people search for more?

Fisher-Price, about 6 searches for every 1 for Minelab

Fisher-Price 1K searchesMinelab 180 searches

Who does AI mention more?

Minelab, mentioned in every answer we collected

Minelab in 5 of 5Fisher-Price in 1 of 5

Who does AI recommend more?

Minelab, named ahead of Fisher-Price in every answer

Minelab first in 4Fisher-Price never first

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Top metal detector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Minelab appeared in all five answers. Fisher-Price was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Minelab was listed before Fisher-Price in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Minelab1st
  2. Nokta2nd
  3. Garrett3rd
  4. Fisher-Price4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Minelab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garrett4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nokta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher-Price1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metal detector brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fisher-Price or Minelab more popular in search?

This chart shows how often people search Google for Fisher-Price and Minelab by name. Each line represents a brand's share of searches for all four metal detector brands we track, month by month, from searches in New Zealand.

Fisher-Price and Minelab among metal detector brands in New Zealand, by month

Share of searches by month for Fisher-Price, Minelab. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher-PriceGarrettMinelabNokta
Oct 202573%11.7%14.1%1.2%
Nov 202578.1%9.3%10.9%1.6%
Dec 202574.9%9.7%14.3%1.1%
Jan 202665.2%14.5%18.1%2.2%
Feb 202661.9%18.3%18.3%1.6%
Mar 202668.1%14.1%16.3%1.5%
Apr 202667.5%14.5%15.4%2.6%
May 202659.6%25.7%13.2%1.5%
Jun 202658.1%21.7%17.8%2.3%
Jul 202662.2%15.7%19.7%2.4%
Aug 202669.1%13.2%16.4%1.3%
Sep 202669.4%16.7%12.5%1.4%

How has the Fisher-Price and Minelab comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand metal detector brands in September 2026?

3 changes

  1. In September 2026, Garrett overtook Minelab to rank 2nd among metal detector brands in New Zealand, with 16.7% of the searches.

  2. In September 2026, Minelab lost share of searches among metal detector brands in New Zealand, from 16.4% to 12.5%.

  3. Fisher-Price’s share of searches among metal detector brands in New Zealand has gained ground for 3 months in a row, from 58.1% to 69.4% in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Fisher-Price’s and Minelab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fisher-Price

7 branded search terms

  • bus fisher price
  • fisher price
  • fisher price cars
  • fisher price castle
  • fisher price dj
  • fisher price walker
  • fisherprice

Minelab

2 branded search terms

  • minelab
  • minelab metal detector

How the Brand Demand Index is measured

Other head-to-heads among metal detector brands

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