Farm animals brands in New Zealand:Which are most popular?
In September 2026, Fisher-Price was the most searched farm animals brand in New Zealand, accounting for 32.1% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Schleich and CollectA were mentioned most often, in four of the five answers. Schleich was recommended most often, coming first in two out of three responses that gave a list.
Fisher-PriceShare of searches 32.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
PlaymobilShare of searches 30.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
SchleichShare of searches 24.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Melissa & DougShare of searches 9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CollectAShare of searches 3.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top farm animals brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Schleich and CollectA were mentioned most often, in four of the five answers. Schleich was recommended most often, coming first in two out of three answers that gave a list. CollectA was second, and Papo was third. Melissa & Doug, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Schleich1st
- CollectA2nd
Papo3rd- Playmobil4th
- Fisher-Price–
- Melissa & Doug–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schleich4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CollectA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Papo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher-Price1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Playmobil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about farm animals brands
5 answers
Asked ChatGPT
“Which farm animal toy brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best farm animal toy brands in New Zealand?”
Asked ChatGPT
“What's the best farm animal toy brand in New Zealand for a farm playset?”
Searched Google, AI Overview
“farm animal toys nz”
Searched Google, AI Overview
“farm animal playset”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which farm animals brands do people search for most?
This chart shows how often people search Google for each farm animals brand by name. Each line represents a brand's share of searches for all six farm animals brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher-Price, Playmobil, Schleich, Melissa & Doug, CollectA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher-Price | Playmobil | Schleich | Melissa & Doug | CollectA | Papo |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 31.7% | 24.2% | 9.4% | 1.7% | 0.73% |
| Nov 2025 | 31% | 32.3% | 24.6% | 9.1% | 2.6% | 0.38% |
| Dec 2025 | 34% | 31.4% | 23.4% | 9.1% | 1.6% | 0.47% |
| Jan 2026 | 31.5% | 28% | 28% | 10.2% | 1.6% | 0.64% |
| Feb 2026 | 30.6% | 37.4% | 21.2% | 7.6% | 2.5% | 0.72% |
| Mar 2026 | 31.6% | 35.6% | 22.1% | 8% | 2.1% | 0.61% |
| Apr 2026 | 27.8% | 33.2% | 27.8% | 8.2% | 1.6% | 1.3% |
| May 2026 | 27.6% | 33.2% | 27.6% | 8.2% | 2.8% | 0.63% |
| Jun 2026 | 28.3% | 34.7% | 24.2% | 8.8% | 3% | 1% |
| Jul 2026 | 28.6% | 32.4% | 26.2% | 9.5% | 2.7% | 0.6% |
| Aug 2026 | 31.4% | 33.6% | 23.8% | 8.7% | 1.9% | 0.54% |
| Sep 2026 | 32.1% | 30.4% | 24.8% | 9% | 3.1% | 0.56% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.1% | 1.1K | -1.7% | +0.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.4% | 1.1K | -12.9% | -3.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 24.8% | 880 | 0% | +0.9 points | |
| 4, held 4th | 9% | 320 | 0% | +0.3 points | |
| 5, held 5th | 3.1% | 110 | +57.1% | +1.2 points | |
| 6, held 6th | 0.56% | 20 | 0% | 0 points |
32.1%
Moved from 2nd to 1st. 1.1K estimated branded searches, -1.7% vs prior month. Share +0.7 points.
30.4%
Moved from 1st to 2nd. 1.1K estimated branded searches, -12.9% vs prior month. Share -3.2 points.
3.
Schleich24.8%
Held 3rd. 880 estimated branded searches, 0% vs prior month. Share +0.9 points.
9%
Held 4th. 320 estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
CollectA3.1%
Held 5th. 110 estimated branded searches, +57.1% vs prior month. Share +1.2 points.
6.
Papo0.56%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among farm animals brands in New Zealand?
6 brands
In September 2026, Fisher-Price was the most searched among farm animals brands in New Zealand, with an estimated 1.1K branded searches, 32.1% of all searches for the six we track. Playmobil is in 2nd place, 1.7 percentage points behind at 30.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Fisher-Price | 32.2% → 32.1% | 34%Dec 2025 | 27.6%May 2026 | 1st |
| Playmobil | 31.7% → 30.4% | 37.4%Feb 2026 | 28%Jan 2026 | 2nd |
| Schleich | 24.2% → 24.8% | 28%Jan 2026 | 21.2%Feb 2026 | 3rd |
| Melissa & Doug | 9.4% → 9% | 10.2%Jan 2026 | 7.6%Feb 2026 | 4th |
| CollectA | 1.7% → 3.1% | 3.1%Sep 2026 | 1.6%Apr 2026 | 5th |
| Papo | 0.73% → 0.56% | 1.3%Apr 2026 | 0.38%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Playmobil’s share of searches among farm animals brands in New Zealand decreased from 31.7% to 30.4%.
- Across the 12 months ending September 2026, Schleich’s share of searches among farm animals brands in New Zealand increased from 24.2% to 24.8%.
- Across the 12 months ending September 2026, CollectA’s share of searches among farm animals brands in New Zealand increased from 1.7% to 3.1%.
- Across the 12 months ending September 2026, Fisher-Price’s share of searches among farm animals brands in New Zealand peaked at 34% in December 2025 and was lowest at 27.6% in May 2026.
- Across the 12 months ending September 2026, Playmobil’s share of searches among farm animals brands in New Zealand peaked at 37.4% in February 2026 and was lowest at 28% in January 2026.
- Across the 12 months ending September 2026, Schleich’s share of searches among farm animals brands in New Zealand peaked at 28% in January 2026 and was lowest at 21.2% in February 2026.
- Across the 12 months ending September 2026, Melissa & Doug’s share of searches among farm animals brands in New Zealand peaked at 10.2% in January 2026 and was lowest at 7.6% in February 2026.
- Across the 12 months ending September 2026, CollectA’s share of searches among farm animals brands in New Zealand peaked at 3.1% in September 2026 and was lowest at 1.6% in April 2026.
- Across the 12 months ending September 2026, Fisher-Price, Melissa & Doug and Papo held steady: their share of searches among farm animals brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand farm animals brands in September 2026?
6 changes
In September 2026, Fisher-Price overtook Playmobil to become the leader among farm animals brands in New Zealand, with 32.1% of the searches.
In September 2026, CollectA gained share of searches among farm animals brands in New Zealand, from 1.9% to 3.1%.
In September 2026, Schleich gained share of searches among farm animals brands in New Zealand, from 23.8% to 24.8%.
In September 2026, Playmobil lost share of searches among farm animals brands in New Zealand, from 33.6% to 30.4%.
Estimated monthly branded searches for Papo in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
Estimated monthly branded searches for Melissa & Doug in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
Compare popularity between leading brands
- Fisher-Price vs Playmobil: compare popularity
- Fisher-Price vs Schleich: compare popularity
- Fisher-Price vs Melissa & Doug: compare popularity
- Fisher-Price vs CollectA: compare popularity
- Playmobil vs Schleich: compare popularity
- Playmobil vs Melissa & Doug: compare popularity
- Playmobil vs CollectA: compare popularity
- Schleich vs Melissa & Doug: compare popularity
- Schleich vs CollectA: compare popularity
- Melissa & Doug vs CollectA: compare popularity
- Compare any of these brands
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