CollectA vs Schleich:Which is more popular?
In September 2026, Schleich had more branded searches than CollectA among farm animals brands in New Zealand. Schleich had about 880 branded searches, while CollectA had 110. Schleich made up 24.8% of all farm animals brand searches we track, and CollectA accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about farm animals brands, CollectA and Schleich each appeared in four of the five answers. Schleich was mentioned before CollectA in two out of three answers.
Who do people search for more?
Schleich, about 8 searches for every 1 for CollectA
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Schleich, named ahead of CollectA in 2 of 3 answers
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Top farm animals brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CollectA and Schleich were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Schleich was listed before CollectA in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Schleich1st
CollectA2nd
Papo3rd
Playmobil4th
Fisher-Price–
Melissa & Doug–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schleich4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CollectA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Papo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher-Price1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Playmobil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about farm animals brands
5 answers
Asked ChatGPT
“Which farm animal toy brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best farm animal toy brands in New Zealand?”
Asked ChatGPT
“What's the best farm animal toy brand in New Zealand for a farm playset?”
Searched Google, AI Overview
“farm animal toys nz”
Searched Google, AI Overview
“farm animal playset”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is CollectA or Schleich more popular in search?
This chart shows how often people search Google for CollectA and Schleich by name. Each line represents a brand's share of searches for all six farm animals brands we track, month by month, from searches in New Zealand.
Share of searches by month for Schleich, CollectA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher-Price | Playmobil | Schleich | Melissa & Doug | CollectA | Papo |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 31.7% | 24.2% | 9.4% | 1.7% | 0.73% |
| Nov 2025 | 31% | 32.3% | 24.6% | 9.1% | 2.6% | 0.38% |
| Dec 2025 | 34% | 31.4% | 23.4% | 9.1% | 1.6% | 0.47% |
| Jan 2026 | 31.5% | 28% | 28% | 10.2% | 1.6% | 0.64% |
| Feb 2026 | 30.6% | 37.4% | 21.2% | 7.6% | 2.5% | 0.72% |
| Mar 2026 | 31.6% | 35.6% | 22.1% | 8% | 2.1% | 0.61% |
| Apr 2026 | 27.8% | 33.2% | 27.8% | 8.2% | 1.6% | 1.3% |
| May 2026 | 27.6% | 33.2% | 27.6% | 8.2% | 2.8% | 0.63% |
| Jun 2026 | 28.3% | 34.7% | 24.2% | 8.8% | 3% | 1% |
| Jul 2026 | 28.6% | 32.4% | 26.2% | 9.5% | 2.7% | 0.6% |
| Aug 2026 | 31.4% | 33.6% | 23.8% | 8.7% | 1.9% | 0.54% |
| Sep 2026 | 32.1% | 30.4% | 24.8% | 9% | 3.1% | 0.56% |
How has the CollectA and Schleich comparison changed over the last 12 months?
3 findings
- Schleich was ahead of CollectA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CollectA’s share of searches among farm animals brands in New Zealand moved from 1.7% to 3.1%, and its estimated monthly branded searches moved from 70 to 110.
- Across the 12 months ending September 2026, Schleich’s share of searches among farm animals brands in New Zealand moved from 24.2% to 24.8%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for New Zealand farm animals brands in September 2026?
2 changes
In September 2026, CollectA gained share of searches among farm animals brands in New Zealand, from 1.9% to 3.1%.
In September 2026, Schleich gained share of searches among farm animals brands in New Zealand, from 23.8% to 24.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CollectA’s and Schleich’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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