CollectA vs Melissa & Doug:Which is more popular?
In September 2026, Melissa & Doug had more branded searches than CollectA among farm animals brands in New Zealand. Melissa & Doug had about 320 branded searches, while CollectA had 110. Melissa & Doug made up 9% of all farm animals brand searches we track, and CollectA accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about farm animals brands, CollectA appeared in four of the five answers and Melissa & Doug in none.
Who do people search for more?
Melissa & Doug, about 3 searches for every 1 for CollectA
Who does AI mention more?
CollectA, mentioned in 4 of 5 answers, Melissa & Doug in 0
Who does AI recommend more?
CollectA, the only one of the two named
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Top farm animals brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CollectA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Melissa & Doug did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Schleich1st- CollectA2nd
Papo3rd
Playmobil4th
Fisher-Price–- Melissa & Doug–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schleich4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CollectA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Papo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher-Price1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Playmobil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about farm animals brands
5 answers
Asked ChatGPT
“Which farm animal toy brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best farm animal toy brands in New Zealand?”
Asked ChatGPT
“What's the best farm animal toy brand in New Zealand for a farm playset?”
Searched Google, AI Overview
“farm animal toys nz”
Searched Google, AI Overview
“farm animal playset”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is CollectA or Melissa & Doug more popular in search?
This chart shows how often people search Google for CollectA and Melissa & Doug by name. Each line represents a brand's share of searches for all six farm animals brands we track, month by month, from searches in New Zealand.
Share of searches by month for Melissa & Doug, CollectA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher-Price | Playmobil | Schleich | Melissa & Doug | CollectA | Papo |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 31.7% | 24.2% | 9.4% | 1.7% | 0.73% |
| Nov 2025 | 31% | 32.3% | 24.6% | 9.1% | 2.6% | 0.38% |
| Dec 2025 | 34% | 31.4% | 23.4% | 9.1% | 1.6% | 0.47% |
| Jan 2026 | 31.5% | 28% | 28% | 10.2% | 1.6% | 0.64% |
| Feb 2026 | 30.6% | 37.4% | 21.2% | 7.6% | 2.5% | 0.72% |
| Mar 2026 | 31.6% | 35.6% | 22.1% | 8% | 2.1% | 0.61% |
| Apr 2026 | 27.8% | 33.2% | 27.8% | 8.2% | 1.6% | 1.3% |
| May 2026 | 27.6% | 33.2% | 27.6% | 8.2% | 2.8% | 0.63% |
| Jun 2026 | 28.3% | 34.7% | 24.2% | 8.8% | 3% | 1% |
| Jul 2026 | 28.6% | 32.4% | 26.2% | 9.5% | 2.7% | 0.6% |
| Aug 2026 | 31.4% | 33.6% | 23.8% | 8.7% | 1.9% | 0.54% |
| Sep 2026 | 32.1% | 30.4% | 24.8% | 9% | 3.1% | 0.56% |
How has the CollectA and Melissa & Doug comparison changed over the last 12 months?
3 findings
- Melissa & Doug was ahead of CollectA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CollectA’s share of searches among farm animals brands in New Zealand moved from 1.7% to 3.1%, and its estimated monthly branded searches moved from 70 to 110.
- Across the 12 months ending September 2026, Melissa & Doug’s share of searches among farm animals brands in New Zealand moved from 9.4% to 9%, and its estimated monthly branded searches moved from 390 to 320.
How did search popularity change for New Zealand farm animals brands in September 2026?
2 changes
In September 2026, CollectA gained share of searches among farm animals brands in New Zealand, from 1.9% to 3.1%.
Estimated monthly branded searches for Melissa & Doug in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using CollectA’s and Melissa & Doug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CollectA
1 branded search term
- collecta
Melissa & Doug
3 branded search terms
- melissa & doug
- melissa doug
- melissadoug
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