Fisher-Price vs Nokta:Which is more popular?
In September 2026, Fisher-Price had more branded searches than Nokta among metal detector brands in New Zealand. Fisher-Price had about 1,000 branded searches, while Nokta had 20. Fisher-Price made up 69.4% of all metal detector brand searches we track, and Nokta accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about metal detector brands, Nokta appeared in four of the five answers and Fisher-Price in one. Nokta was mentioned before Fisher-Price in every answer.
Who do people search for more?
Fisher-Price, about 50 searches for every 1 for Nokta
Who does AI mention more?
Nokta, mentioned in 4 of 5 answers, Fisher-Price in 1
Who does AI recommend more?
Nokta, named ahead of Fisher-Price in every answer
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Top metal detector brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nokta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fisher-Price was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nokta was listed before Fisher-Price in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Minelab1st- Nokta2nd
Garrett3rd- Fisher-Price4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Minelab5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garrett4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nokta4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher-Price1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about metal detector brands
5 answers
Asked ChatGPT
“Which metal detector brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best metal detector brands in New Zealand?”
Asked ChatGPT
“What's the best metal detector brand in New Zealand for treasure hunting?”
Searched Google, AI Overview
“metal detector nz”
Searched Google, AI Overview
“gold detector nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fisher-Price or Nokta more popular in search?
This chart shows how often people search Google for Fisher-Price and Nokta by name. Each line represents a brand's share of searches for all four metal detector brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher-Price, Nokta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher-Price | Garrett | Minelab | Nokta |
|---|---|---|---|---|
| Oct 2025 | 73% | 11.7% | 14.1% | 1.2% |
| Nov 2025 | 78.1% | 9.3% | 10.9% | 1.6% |
| Dec 2025 | 74.9% | 9.7% | 14.3% | 1.1% |
| Jan 2026 | 65.2% | 14.5% | 18.1% | 2.2% |
| Feb 2026 | 61.9% | 18.3% | 18.3% | 1.6% |
| Mar 2026 | 68.1% | 14.1% | 16.3% | 1.5% |
| Apr 2026 | 67.5% | 14.5% | 15.4% | 2.6% |
| May 2026 | 59.6% | 25.7% | 13.2% | 1.5% |
| Jun 2026 | 58.1% | 21.7% | 17.8% | 2.3% |
| Jul 2026 | 62.2% | 15.7% | 19.7% | 2.4% |
| Aug 2026 | 69.1% | 13.2% | 16.4% | 1.3% |
| Sep 2026 | 69.4% | 16.7% | 12.5% | 1.4% |
How has the Fisher-Price and Nokta comparison changed over the last 12 months?
3 findings
- Fisher-Price was ahead of Nokta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher-Price’s share of searches among metal detector brands in New Zealand moved from 73% to 69.4%, and its estimated monthly branded searches moved from 1.2K to 1K.
- Across the 12 months ending September 2026, Nokta’s share of searches among metal detector brands in New Zealand moved from 1.2% to 1.4%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand metal detector brands in September 2026?
1 change
Fisher-Price’s share of searches among metal detector brands in New Zealand has gained ground for 3 months in a row, from 58.1% to 69.4% in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Fisher-Price’s and Nokta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fisher-Price
7 branded search terms
- bus fisher price
- fisher price
- fisher price cars
- fisher price castle
- fisher price dj
- fisher price walker
- fisherprice
Nokta
2 branded search terms
- nokta
- nokta makro
Other head-to-heads among metal detector brands
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